Pieter Gelderblom

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Small Businesses Can Compete With Big Brands On Pay-Per-Click Advertising

For most businesses advertising online, the success of your pay-per-click (PPC) ad campaign is related to the size of your advertising budget. The more money you have to place bids, the more keywords you can target and the more ad displays you’ll receive. Big brands have big PPC budgets and …

AdWords

6 Truths About Failure Every Entrepreneur Should Embrace

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs do not fear failure.<p>The typical stereotype we carry about most successful entrepreneurs is that they approach business with the fearless enthusiasm of an extreme sports athlete.<p>Recently, however, I had the opportunity to …

Entrepreneurship

Overworked And Overwhelmed? Use These Mindfulness Secrets To Restore Balance In 2015

<i>“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle, as quoted by Scott Eblin, author of “Overworked and Overwhelmed: The Mindfulness Alternative“</i><p>Stress and burnout are an all-too-frequent condition for executives, and especially for entrepreneurs. But feeling …

The Best Way to Change Your Habits? Control Your Environment.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s just one way to radically change your behavior: radically change your environment.--Dr. B.J. Fogg, Director of Stanford Persuasive Lab<p>Most of us would like to think that our habits follow our intentions.<p>The truth is that one of …

Will Power

Entrepreneurship as the Hero's Journey

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face have challenges and, eventually through struggle and hard work, you succeed. Whether you’re about to begin your path, or are perhaps floundering in the dark …

Entrepreneurship

Even superheroes get hangovers, wrinkles

Getting scared at horror movies. Dropping the eggs in the parking lot. Taking selfies.<p>They're all normal, everyday kinds of things, but not necessarily activities we associate with our superheroes. After all, superheroes are supposed to never age, never flub, and certainly never get …

Five Reasons Everyone Should Deadlift

If you’re reading this, you probably agree that the deadlift is one of the BEST exercises out there.<p>It makes you strong and lean, athletic and …