Rick Smith

19 Added | 4 Magazines | 7 Likes | 5 Following | @phookajoe | Keep up with Rick Smith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rick Smith”

How machine learning is shaking up e-commerce and customer engagement

Now that machine learning has moved out of the hands of a select few and is accessible to a broader market and set of use cases; it’s good to look at …

6 Different Types of Buyer Journey Maps

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing …

Content Marketing

Retail innovation starts with understanding that yesterday’s retail experiences are dying and good riddance

Leading analysts agree that customer experience (CX) is a key battleground to differentiate and compete. After all, a delightful and frictionless CX …

Why data scientists are vital for increasing customer loyalty

The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no …

Customer Experience

Why Your Content Marketing Leads Arent Converting (And What To Do About It)

Inbound Marketing is going mainstream. More and more companies are convinced about the value it can bring to their organisation, and as a result, you …

Marketing

Customer analytics in the time of bots - Watson

April 7, 2017 | Written by: Tim Suzor<p>Share this post:<p><b>Key points:</b><p>Customer analytics can be difficult to accumulate enough customer data and tap into …

How Generation Z is transforming the shopping experience

Millennials are growing up, if not exactly growing old. Although it’s unlikely that publications like The New York Times are done issuing think …

Why Giving Stuff Away Works Better Than Buying Ads

No budget for advertising? Maybe you're better off.<p>You have a great product that nobody's buying because they've never heard of it. Without sales, you don't have the money to advertise. Without advertising, you can't build sales.<p>It's a familiar conundrum, but there might be a good solution: Instead …

Nonprofits

13 Types of Job Applicants You Should Never Hire

Beware of candidates like the Chatterbox, the Chameleon, and the Mobile Device Maven, whose behavior during the hiring process portend the disastrous effect they could have on your company.<p>There are some clichés that, though old and somewhat tired, still ring true in the workplace. A company’s …

Employment

15 Rules for Negotiating a Job Offer

Job-offer negotiations are rarely easy. Consider three typical scenarios:<p>You’re in a third-round interview for a job at a company you like, but a firm you admire even more just invited you in. Suddenly the first hiring manager cuts to the chase: “As you know, we’re considering many candidates. We …

How To Download All Your Personal Data From Facebook

Storing information in the cloud is great, but sometimes it's nice to have your personal data right on your hard drive. There's a way to export your personal information from your various Google accounts, and now you can on Facebook, too.<p>If you'd like to download a copy of your Facebook data, …

Personal Data

What 12 Of The Ad Industry's Hottest Buzzwords Actually Mean (For Those Too Afraid To Ask)

What is the difference between native advertising and sponsored content? Or programmatic buying and real-time bidding?<p>We want to put you on the path of advertising jargon mindfulness. Below, you'll find easy-to-read descriptions of some of the industry's hottest buzzwords, the phrases you've heard …

Native Advertising

NSA whistleblower Edward Snowden: 'I don't want to live in a society that does these sort of things' – video

The source behind the Guardian’s NSA files talks to Glenn Greenwald about his motives for the biggest intelligence leak in a generation

The State Of Responsive Web Design

Most designers like pixel perfection, but “normal”-sized images on high-density devices look pixelated and blurry. Simply serving double-sized images …

Web Development

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Social Commerce

Why Social Media Advertising Is Set To Explode

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>As brands look across a fractured media landscape, where few digital properties …

Digital Advertising

Gigaom | The painful realities behind the demise of the Chicago Sun-Times photo desk

Advertisement<p>You might think the newspaper industry had been so beaten up by now that almost nothing would come as a surprise. After massive revenue …