Philippos Roussos

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How To Measure Your Social Media Return On Investment

There’s no longer much doubt for small businesses regarding whether being on social media is a good idea. If nothing else, the visibility and connectivity offered by social media has convinced most business owners that it’s worth their while.<p>But just how much time and effort should it consume? …

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever wonder what it takes for a video to net millions of views? Well you can stop wondering.<p>Advertising publication AdAge recently released its first ever Viral Video Awards, a contest looking for the biggest tear-jerker ad and …

Social Media

13 Cool Ideas for Upgrading Your Office

Research shows people are happier if they like their office space. What is one tip you would give a fellow entrepreneur looking to make a fun, …

Top 10 Companies Doing the Most to Make Their Employees Happier

Fat paychecks, light workloads, and countless vacation days don’t necessarily produce happy employees. In fact, the happiest employees in the US credit their bliss to first-rate employee incentive programs, ample benefits, career advancement programs, and great work-life balance. The companies that …

This accelerator charges its companies $25,000. That's just wrong -- right?

At face value, it seems totally shady for accelerators to charge their companies a fee of $25,000 just to participate in the program. To understand …

Leadership in Startups

While on active duty I had the pleasure of working for ADM Bill McRaven back when he was the Commanding officer of SEAL Team3. He has since risen through his own abilities to fame from the successful leadership of the Bin Laden operation along with countless other special operations notable to the …

How to Find New Customers

The inimitable Brian Tracy explains how to find the kind of customer who's most likely to buy from you.<p>A few years ago I interviewed one of the greatest sales gurus of all time: Brian Tracy. You might remember that I named Tracy's <i>Psychology of Selling</i> as one of the Top 10 Sales Books of All Time.<p>To …

Business Strategy

What Startups Need to Understand About The Booming Corporate Entrepreneurship Ecosystem

Every year, large corporations spend billions of dollars on supporting, investing in, marketing to, and donating to small businesses, startups, and the organizations that support them. These numbers are rising dramatically as interest in the entrepreneurship ecosystem rises.<p>Startups who understand …

Your Completely Effed Up, Oddly Compelling Video Of The Day (Possibly Month)

“An elegant vase inhabits the body of a young girl, and re-stages an event from her childhood using living tissue.” What?<p>In life there are some things you simply can’t unsee. They’re usually the same things that are hard to explain. “Decoration” a short film from Ben Wheele is both of these …

3 Unique Hiring Techniques to Find the Right Person for the Job

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Finding the right hire that both fits your company's culture and can refresh your business with new ideas can be a challenge. Popular New York City-based news and entertainment website Buzzfeed recently generated its own buzz …

Employment

Why Givers (Not Takers) Usually Win

The most successful people in business have talent and luck. But author Adam Grant says they share another quality: They give back.<p>There's a reason why the biblical phrase "it is better to give than to receive" is so popular. Just ask Wharton business professor Adam Grant. While hard work, talent, …

Leadership

Don't Aim to Be Popular, Be Effective

Managing your employees is not a popularity contest. When you remain focused on real goals so will they.<p>As the leader of my online marketing company VerticalResponse, I wear a lot of hats and do many things. The one thing I'm not down with is being in a popularity contest because this isn't high …

Online Life

This Post Will Go Viral

I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business.<p>It's marketers' million-dollar question: What makes something go viral?<p>You know that social media is best used to establish and maintain a long term relationship with your customers. …

Social Media

CoFoundersLab is Like Match.com For Aspiring Entrepreneurs

<i>The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion,</i> …

YEC

YEC, Boston, Massachusetts. 32,247 likes · 35 talking about this · 416 were here. YEC members are part of a trusted, invite-only community that …

Define Your Personal Core Values: 5 Steps

If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success.<p>Most concede the power of core values in business. Jim Collins made a great case in <i>Built to Last</i>. But it's difficult to accurately create or accept core values for your …

personaldevelopment

With Big Data, Context is a Big Issue

• Partner Content<br>• Author: Alissa Lorentz, Augify. Alissa Lorentz, Augify<p>In the war on noise, contextual applications serve as crucial ammunition.<p><b>The Age</b> …