Phil

33 Flips | 4 Magazines | 12 Likes | 1 Following | 3 Followers | @philsurfs | Keep up with Phil on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Phil”

How to Drive More Traffic Using Google Image Search

Images are the unsung heroes of traffic generation.We all know that keywords, SEO, and great content can lead to more traffic.But there are so many …

This New Data Will Make You Rethink How You Write Headlines

Here are 10 ways to write headlines that will melt your heart, give you goosebumps, or make you cry tears of joy.<p>Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content.<p>It's mind …

Infographics

Still Don't Believe In Influencer Marketing? Amazon Just Showed Us The Future

Content, content, buy here.<p>Many people don't know that behind Amazon's brilliant marketplace is an army of affiliate links from websites all over the world. It is a key pillar in how they drive traffic and sales.<p>If you don't know what an affiliate link is, it's a link that tracks where the traffic …

Marketing

The groundbreaking app turning millennials into stock traders is now said to be worth more than $1 billion

The new round of funding is reportedly led by Yuri Milner's investment arm, DST Global, and values the investing app at over $1 billion. That makes it a "unicorn" in Silicon Valley terms.<p>Robinhood declined to comment on the new funding round. Fortune previously reported that the startup was looking …

The Exposure Triangle: Making Sense of Aperture, Shutter Speed, and ISO

How important is exposure in photography? What are the components of exposure? What is the “Exposure Triangle”? These are the questions I will …

Just Arrived: Honor Defense HG9SC

The concealed carry pistol market has exploded in the last few years. Single stack striker-fired 9mm handguns specifically designed for concealed …

Content Marketing Is the Future of Online Marketing

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, …

Marketing

9 Steps to Effective Startup Marketing on Day 1

You have your product, you know everything about it, and you’re ready to get it to market. There is just one issue: you have no idea how to …

Marketing

The Blink Board is the lightest and cheapest electric skateboard yet

First and foremost is the price. The Blink Board is only $499 — at least half as expensive as many competitors. Don't get me wrong, $499 is still a big commitment for most people. But look at the competition. Boosted Boards start at $1,000 and go up to $1,499. The ZBoard 2 and the …

Extreme Sports

How to Create a Killer Brand Video in 2 Hours

Video is a hugely important marketing medium.<p>Websites with videos keep site visitors for 88% longer than sites without video content.<br>• 57% of customers …

The Timeless Trick that Brands are Using to Manipulate Your Ad Experience

Brands are using a certain visual trigger to control how you react to their ad, and it's not what you'd think.<p>You're about to watch a movie with your kids, and before the movie even starts, they start laughing and shrieking from excitement. They haven't heard good things from their friends or read …

Facebook Ads

Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads

Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can …

Social Media

One poster contains the history of space exploration

"From the Luna 2 in 1959 to the DSCOVR in 2015"<p>It used to be that you'd buy an atlas of the world to hang on your wall, but now you're better off with a map of space exploration. This poster from Pop Chart Lab follows the rough path of every "orbiter, lander, rover, flyby, and impactor to ever slip …

Enchanting Sky Blue Ice Draws Photographers To Lake Michigan Bridge

In case winter has you feeling blue.<p>You can't help but linger on this pale blue ice.<p>The nearly neon chunks are piling up near Lake Michigan’s 5-mile-long Mackinac Bridge -- especially gorgeous against the muted tones of the snow and winter sky.<p>Mackinaw City resident Liza Signor told Michigan Live …

How To Sell On Instagram

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.<p>Instagram isn't the first platform you …

Russian Company Claims Its Device Can Automatically Detect Snipers

The device can ostensibly also solve your sniper problem with a temporary—or permanent—solution<p>In general, you want to spot a sniper before the sniper spots you. One Russian company claims it's invented a machine that does just that.<p>Moscow state media is reporting that the Russian company …

Still Life Photography Tips and Techniques

Still life photography has many uses. Perhaps you want to take a picture of a beautiful shell or perhaps take a picture of a product that you’re …

This Is How You Get People Excited About Your Brand During The Holidays

The holidays are fast-approaching, which means one thing — there are only a few more shopping days left until Christmas. With more and more startup retailers entering the fray, the competition for overwhelmed holiday shoppers’ attention gets tougher each year.<p>It’s not always easy to make your brand …

How The Internet Of Things Is Changing Online Marketing

The Internet of Things (IoT) refers to a phenomenon and an entity. It refers to the way Internet connectivity has expanded to include everyday objects and to how those everyday objects interoperate with our daily lives.<p>No longer do we “access” the Internet. The Internet is ever-present. It operates …

4 Ways to Tailor Your Marketing to Each Customer

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being a marketer who wants to grow sales consistently is a little like trying to put a Mafia kingpin behind bars. You know he’s out there. A bunch of people have theories about how to find him. The pain lies in actually doing it.<p>…

Marketing

How to Use Facebook to Sell Out Your Next Event

Having trouble filling your programs and events to the max? Attract your perfect audience with these expert marketing tips.<p>If you've ever created a new program or planned an event you know that, compared to marketing and filling your program, development is the easy part. In fact, too many …

Marketing

Keep on chopping! Why it's critical to give your advertising time.

Advertising is a lot like chopping down a tree. Unless you're Paul Bunyan, you're probably not going to bring the tree down with one swing of the axe. It takes multiple tries, each swing whittling down the wood a little more than the time before, until the tree finally comes down, and the fruits of …

How to Transform What You're 'Good at' into a Scalable Business

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s commonly said that if you do what you love, you’ll never "work" a day in your life. And, while that may not be absolutely true, much can be said for transforming your passions, interests and natural (or developed) talents …

Small Business

3 Email Marketing Myths That Sabotage Your Sales | Inc.com

How many people do you know who don't have an email address? I'm guessing not many. Even seniors are quickly adopting this mode of communication, and among other adult age groups, email use is nearly 100%.<p>No wonder email marketing has been found to be more effective than social media in customer …

Marketing

15 Essential Tools to Better Manage Social Media

<i>This post has been expanded from a previous post on 10 Essential Social Media Tools for Social Media Managers.</i>Today, social media has evolved well …

Email Deliverability Requires New Solutions To Old Problems In 2016

No matter how perfectly designed your email is, if doesn’t land in the inbox, your customers won’t engage with it. This unfortunate truth was the …

EDC: Solid State

Ignoble Sternwood Wallet ($30). <br>VisionTek SSD Drive ($95). <br>Caran D'ache Metal Pen ($19). <br>Boker Subcom Pocket Knife ($28). <br>Nitecore Tactical …

Lips

'Salt' is a gun and pepper spray in one (update)

Salt's Indiegogo campaign says it "was designed around the belief that a gun does not have to take a life to protect a life." See, it might look like conventional handgun, but its bullets aren't made of lead. Instead, they're pellets that contain a proprietary mixture of powdered chemicals, …

Great Modern-Day Pocket Pistols - Handguns

Once upon a time, pocket pistols were associated with gamblers, Lincoln’s demise, and soiled doves consorting with dangerous men. Bankers, law …

Smith & Wesson

How to Build a Homebrew Kegerator

1<p><b>Obtain a refrigerator that will fit at least one 5-gallon (18.92 liters) cornelius keg plus a 5 lb (2.26kg) CO2 tank with attached regulator.</b> Many …