Philip Scoble

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Showrunner Beau Willimon Reveals 8 House Of Cards Secrets

Season three of House Of Cards is up in its entirety on Netflix, and its creator, showrunner and chief writer Beau Willimon was in town to talk about …

9 ways to make your Mac feel like new again

Your computer will never feel as fast as the day you bought it.<p>But there are plenty of things you can do to keep it running smoothly and even improve its performance.<p>Macs aren't cheap, so why not spend time getting the most out of your investment?

MacBook Pro

The Components of a Content Manager’s Editorial Calendar

In a previous blog post, I went into quite a bit of detail about the details surrounding content syndication. To review, content syndication is when another blog or publisher agrees to republish content that you own in return for increased exposure.<p>Content syndication (especially with the right …

3 Tools to Better Manage Your Blogging Editorial Calendar

Have you tried using a blog editorial calendar?<p>Do you have a central place to track blog topic ideas, manage writers and schedule publish …

Social

Become a Master of Metaphor and Multiply Your Blogging Effectiveness

The greatest thing by far is to be a master of metaphor ~ Aristotle<p>Aristotle and countless other masterful communicators have harnessed the power of …

What The New Yorker Magazine Can Teach You About Content Marketing that Works - Copyblogger

You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works.<p>You …

CCO - Chief Content Officer Magazine

Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published quarterly.<p>CCO is the first …

10 Charts That Are Changing the Way We Measure Content — The Content Strategist

In March, the “how to measure content” debate came in like a lion. It came out like a lion on steroids.<p>Were you following?<p>In short:<p>1. Chartbeat …

Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to …

10 On-Page SEO Tips To Use In 2015

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow …

Engines

Adaptive Content - The Data Shows Why It Matters Right Now

Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or …

The Top 10 Free Content Analytics Tools

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is …

Is Medium the Next Big Frontier for Content Marketing? — The Content Strategist

What do President Barack Obama, actor Leonardo DiCaprio, Craigslist founder Craig Newmark, and former presidential candidate Mitt Romney have in …

The Perfect Illustration for Anyone Who Wants to Write Great Copy - Copybot

A good story begins with a character in conflict, amplifies that conflict so life is miserable, and then ends with a resolution …<p>Even if that means a …

13 Essential Content Marketing Tips to Convert Website Traffic into Sales - Jeffbullas's Blog

Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing …

After Effects workflow overview

Start off on the right foot using Adobe After Effects by navigating the workspace and learning key terms and basic features that will help you become …

YouTube Video Descriptions: A How-To Guide to Optimizing!

Alongside a compelling custom thumbnail, and a title with a killer hook, an enticing video description is almost certainly guaranteed to attract …

How to Optimize Blog Images for Social Posts

<i>This post originally appeared on the Buffer blog.</i><p>You’ve likely heard the advice to add visual content to your blogposts whenever possible. Visual content is more than 40 times more likely to get shared on social media.<p>Blockchain and cryptocurrency news minus the bullshit.Visit Hard Fork.CLICK IT<p>So …

80,000 Media Assets Freely Available Via The Public Domain Project

It can be hard for artists, designers, photo editors, and other creatives to track down Public Domain materials for their work. A number of resources offer copyright-free material–like Shutterstock or the National Archives–but none are so vast and localized as the Public Domain Project, launched …

7 things people hate about your website

<i>This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture</i> …

How to Become the Content Innovator In Your Organization

In theory, creating a compelling story can help any brand, but each organization is different—and their individual content strategies should reflect those differences.<p>Now that you’ve convinced your team members that content has the potential to help your organization, you need to figure out what …

Content marketing trends for 2015

As 69% of brands recently reported creating more content year-on-year, we asked experts across the industry to help explain where content marketing is headed in 2015.<p>The 24-hour newsroom<p><i>Camilla Grey, Global Head of Content Strategy, Wolff Oliins</i><p>The best way for brands to connect with people is to …

7 Things We Learned About Viral Content in 2014 — The Content Strategist

A teenager sitting at his computer lip-syncs the words to a Romanian pop song. The boy is ebullient, and the song is catchy. Somehow that’s enough to …

21 Free Stock Footage Websites & Resources

If you are looking for some free stock footage, the following websites are a great place to start. We collected only the best resources, assuring you …

Spending $2K on an Infographic? Here Are 3 Ways to Make Sure You're Getting Your Money's Worth — The Content Strategist

But as demand increases, so do costs. It’s not a surprise anymore if a well-done infographic comes with a price tag of a few thousand dollars. Still, …

Scientists identify promising off-switch for chronic pain

The more successful ways of reducing chronic pain such as that arising from bone cancer and chemotherapy rely on blocking certain brain pathways, but …

Everything You Need to Know About the Psychology of the Call to Action

Every web marketer knows about the call to action. But how many web marketers really <i>understand</i> the call to action?<p>The answer, I’m afraid, is not very …

10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Getting your tone of voice right is central to making the biggest possible impact with your content. The impact of your content marketing can be …