philotheo

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Word of Mouth Marketing Association

"When a consumer has an emotional connection with your brand, she makes the narrative of your brand her own. That's when the magic happens and your …

HuffPost

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How We Know What We Know: The Art of Adaequatio and Seeing with the Eye of the Heart

<i>“What is essential is invisible to the eye,”</i> Antoine de Saint-Exupéry memorably wrote in <i>The Little Prince</i>. Indeed, in our quest to perfect thinking, could we be neglecting those deeper, more intuitive gateways to accessing the essential? Susan Sontag memorably argued that the false polarity of …

How You, Too, Can Become Super Rich | Inc.com

Many people hope to get rich. But if the only thing you care about is making money, no matter how much money you manage to make it will probably never be enough. Where happiness and fulfillment are concerned, money isn't everything.<p>Even so, money is always a factor in everyone's success equation. …

Self-improvement

Measuring social is harder than you think | Opinion

Counting social media is easy, it’s the measurement that’s hard says Ray Poynter, as the industry collaborates on evaluating social media …

Public Relations

Why Salary Shouldn’t Be The Biggest Factor In Career Choice

If you’re choosing between jobs, be mindful of whether or not you’re being predisposed by the salary. Because a bigger one won’t necessarily make you happier.<p>BBC writer Tom Stafford has a knack for connecting dots–we’ve unpacked his thoughts on intelligence before–and his new column about the …

7 Things Your Social Media Consultant Should Tell You

Anjali Mullany (Fast Company’s social media editor) exposes social media consultants.<p><b>If social media</b> consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining <i>Fast Company</i> last spring, I was the social media editor at the <i>New York Daily</i> …

Meditate Your Way to Better Decisions | Inc.com

Imagine you could make a great decision just by closing your eyes, clearing your head, and focusing on your breathing.<p>If the notion sounds appealing, it's worth trying it out. A new paper by researchers from INSEAD and the University of Pennsylvania's Wharton Business School finds that meditation …

Meditation

Headspace version 2 and the mindfulness revolution

If you haven't already joined the meditation and mindfulness revolution, now is a great moment to jump on the bandwagon. The second version of …

10 things we learned from Deloitte's latest report into UK media habits

Tablets, Spotify, social apps and casual games loom large in the latest report from consultancy firm Deloitte. Media Consumer 2014: The Digital Divide is the latest in a series of annual surveys, quizzing 2,000 Brits about their media habits.<p>It estimates that the average UK household spends around …

Better Ways to Define Email Marketing Success

I have been in the email and digital marketing space for a long time. The start of my career was seeded in the data-intense direct mail space before …

5 Things Successful Public Speakers Never Say | Inc.com

<i>"Words, of course, are the most powerful drug used by humanity."</i> <i>--Rudyard Kipling</i><p>"As speakers and presenters in the business world, we use words every day to close deals, gain funding, earn trust, win approval, and further our cause," says Darlene Price, president of Well Said, Inc. and author of</i> …

Public Speaking

7 Things That Drive Your PR Team Crazy | Inc.com

So you've hired a public relations team to help your company with messaging. That can be a great step forward for a lot of startups. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation. Unfortunately, a lot of entrepreneurs just don't …

Public Relations

10 Strategies Quick Learners Use to Pick Up Anything | Inc.com

Learning is a skill in itself.<p>We need to get good at it, since the tools we use to do our jobs are changing every year.<p>In a recent Quora thread, users answered the question: What learning strategies do people who are "quick learners" follow? We've outlined some of the best ideas for for optimizing …

Harvard Business School

null | Inc.com

Failure stings. So do difficult customers, hurt reputations, and punishing recessions. But bitterness only perpetuates the pain and can lead to greater losses.<p>I see it in clients all of the time. The blame, bitterness, and lack of forgiveness that accompanies a failed partnership or other difficult …

Self-help

Piggybacking: Marketing for The Age of The Network Effect

<i>Sangeet Paul Choudary is the author of the blog Platform Thinking. Patrick Vlaskovits is a NYT bestseller author and CEO of Superpowered.</i><p>Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built …

14 Surprising Things That Affect Your Willpower And Decision Making

As he tells Vanity Fair, it's a way of managing his willpower.<p>"I'm trying to pare down decisions," he says. "I don't want to make decisions about what I'm eating or wearing. Because I have too many other decisions to make."<p>Obama's focus on routine is backed up by research. Social psychologist Roy …

Building blocks: how Project Ara is reinventing the smartphone

In a spare, drab office park in Sunnyvale, California, a bunch of two-by-fours and foamboard have been nailed together into a makeshift model of a shipping container. Inside, a bare, unlit Edison bulb hangs from a wire, over some simple IKEA furniture and a table with Lego blocks on it. The blocks …

Heartbleed bug: what do you actually need to do to stay secure?

Heartbleed is a catastrophic bug that affects thousands of sites and services across the internet, but what is it, and what do you need to do about it to protect yourself from cybercriminals?<p>According to security researchers, around half a million sites worldwide are rendered insecure by the bug. …

Happy Tears: Thai Commercial Shows The Beauty Of Kindness

It’s Monday, so start your week off with this heartwarming commercial and then go and do one kind thing sometime during this week. Here come those …

How to Make a High-Stakes Decision

Even the most decisive manager can be thrown into despair when faced with a high-stakes matter. We make decisions every day without noticing, but a career-making (or breaking) challenge requires thought and deliberation. It’s unlikely that a single approach will serve you every time. However, there …

Where Will You Be in Five Years?

Most people have been asked that perennial, and somewhat annoying, question: “Where do you see yourself in five years?” Of course it is asked most often in a job interview, but it may also come up in a conversation at a networking event or a cocktail party. Knowing and communicating your career …

3 Social Media Lessons From Young Adults And The Authors Who Speak To Them

Best-selling YA authors John Green and Meg Cabot discuss lessons from interacting with the most intense social media users–the youngs.<p>John Green is the author of <i>The Fault in Our Stars</i>, which is currently the number 1 YA book on the <i>New York Times</i> Bestseller list. He’s also one of the Vlog Brothers, …

Social Media

3 Signs Your Workout is Horrible

(And if you're still wondering why you shouldn't curl in the squat rack, just trust me and don't do it.)<p><b>1. You sit or lie down for more than 2 exercises</b><br>Most gyms are filled with places to park your butt. But a funny thing: The benches and seats aren't there so you can rest between exercises. (Most …

Email Etiquette: How One Angry Email Nearly Ruined My Career | Inc.com

It all started with one angry email.<p>I was young at the time, working as a documentation manager at a large company. We were pushing out how-to guides for complex in-house software apps, and that meant I had to meet with the IT developers on a regular basis. One of them, whom I'll call "Ted," seemed …

Self-help

US economy adds 192,000 jobs in March

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1063000/1063755_h264_1500k.mp4?__gda__=1526878995_b4e665ef4c14676473dd22ccec4c24c5<p><b>The US added 192,000 new jobs in March, in line with expectations, as the unemployment rate held steady at 6.7%.</b><p>Severe weather over the winter did not …

Employment

GlaxoSmithKline Sacks Staff on China Bribery Scandal

GlaxoSmithKline has allegedly sacked a range of employees as it continues to battle against a mass bribery scandal in China.<p>According to unnamed …

Financial typhoon warning for Hong Kong

The city is showing worrying signs of being at the centre of the next financial crisis<p>The restaurants are fully booked, the shops are packed, the financial markets are booming. For Hong Kong things have, on the face of it, never been so good.<p>“One country, two systems” has proved to be a good deal …

Hong Kong

10 Genuine Ways Anyone Can Be Exceptionally Charming | Inc.com

Sure, everyone knows blunt, impolite, and even rude people who are somehow extremely successful. (I know a bunch of them.)<p>But since we're all more likely to do business and build professional and personal relationships with people we like, we're naturally drawn to people who are polite, modest, …

Self-improvement

9 Things Successful People Do On Sunday Nights

In fact, a 2013 poll conducted by Monster.com found that a whopping 78% of surveyed adults worldwide experience the "Sunday night blues" on a regular basis.<p>Sundays are the dreaded conclusion to a relaxing reprieve from our chaotic workweeks — and many of us get a twinge of melancholy just thinking …