Phil Mackechnie

48 Flips | 3 Magazines | 1 Following | 1 Follower | @philmackechnie | Keep up with Phil Mackechnie on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Phil Mackechnie”

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Announcing The Digitals awards shortlist

<b>So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards.</b><p>All entries were judged during the …

Open energy data isn’t sexy, but it’s very important

Regulations, peer pressure, political priorities and the availability of data is revolutionising how big and small companies use the supply chain, but for it to work it has to be open.<p>The supply chain is not the sexiest subject when it comes to important technologies, but like many industries the …

How To Optimize For Facebook Graph Search: SEO Meets Social

Facebook Graph Search is where optimization meets social sharing. Learn how to utilize SEO best practices and social sharing to boost engagement.

How Marketers Must Work To Cultivate Data's Asset Value

<i>This article is by Marsha Lindsay, CEO, Lindsay, Stone & Briggs, a brand agency in Madison, Wisc., that hosts an annual conference, Brandworks University.</i><p>Many marketers have long argued their company’s most important asset is consumer perception of their brands and the predictable revenue streams …

SEO Guidelines for Sponsored Content and Partner Links

Sponsored content or “native advertising” in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it …

How Search Retargeting Is Bridging The Gap Between Search & Display

Search Retargeting bridges the gap between search and display, allowing marketers to make more efficient use of their display advertising spend.

Virgin: the world's best passenger complaint letter?

Here we reproduce a complaint letter sent to Sir Richard Branson, which is currently being emailed globally and is considered by many to be the world's funniest passenger complaint letter.<p>Dear Mr Branson<p>REF: Mumbai to Heathrow 7th December 2008<p>I love the Virgin brand, I really do which is why I …

Dear Apple: It's Time to do Something About iPhone Theft

Recently, the NYC police department announced that they have created a special division to deal with iPhone and iPad device theft. It has become such …

Google Upgrades Its Google Places Dashboard With Google+ Local Integration

Google has begun a staged upgrade of its Google Places Dashboard — the backend tool that allows local businesses to manage their business information …

Hardest Leadership Skill You'll Ever Learn

Here's a lesson you won't learn on the fly. It takes practice and a real control of your ego. Check it out.<p>Any great leader faces a multitude of challenges every day. Whether it's communicating strategy, helping people through change, holding on to excellence in the face of compromise, or just …

Leadership

You’ll work 5 extra days for Uncle Sam this year - Tax Watch - MarketWatch

Tax Freedom Day, the day by which Americans will have worked enough hours to be able to pay their taxes, lands on April 18 this year, according to …

How Do You Find The Time For Social Media?

How do you find the time for social media? This is the question I get asked probably more than any other.<p>I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?<p>The answer is simple: I <i>make the time</i> for …

Offshore secrets: how many UK companies are run from overseas havens?

Among the latest revelations from the Guardian's Offshore Secrets series is a sense of how many of the three million companies registered at …

Instagram: After One Year, About Half Of Our Users Are On Android

It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on …

Big Data in SEO (3): Watching the competition

<b>In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring</b> …

Mini MacGyver caught on video picking sister's door lock - TODAY.com

Child safety locks are no match for the Bedtime Bandit.<p>Neither are regular locks for that matter. With all of the ease of a seasoned cat burglar, this stealthy 2-year-old was caught on video prowling his sister’s room after she’d gone to bed for the night.<p>The hilarious video is now the latest …

Home Automation

What does Google need with a same-day shipping service anyway?

I’ve decided we need a Rule 34 corollary for Google’s business habits: If your industry exists, Google’s going to find a way to go after it.<p>The latest development to prove this rule is Shopping Express, Google’s new same-day shipping service. Same-day shipping is the Holy Grail for online retailers …

How much gold is there in the world?

<b>Imagine if you were a super-villain who had taken control of all the world's gold, and had decided to melt it down to make a cube. How long would the sides be? Hundreds of metres, thousands even?</b><p>Actually, it's unlikely to be anything like that size.<p>Warren Buffett, one of the world's richest …

Democratic Republic of the Congo

Google and Microsoft trade insults for April Fools

April Fools' Day provides the springboard for companies to make some unbelievable announcements, but for Google and Microsoft, it serves as the perfect time to poke fun at eachothers' shortcomings. With Gmail Blue, Google is teasing Redmond over a product that doesn't officially exist yet, while …

Average house price to hit £267,000 by 2018 if Government's Help To Buy scheme kick-starts property market

• House prices will hit record highs while millions can't afford to buy home<br>• £130billion scheme will 'add £1,000 to the price of a property next year'<p>By …

The Cost Of Interruption Visualized

We previously shared a post noting the high cost of interruption. In it, we outlined some interesting datapoints shared by Ninlabs Research on just …

“Just How Old Are You?”

<i>How old are you?</i><p>I get asked that question all the time. In meetings, on conference calls, while pitching a new client. The answer really shouldn’t matter. I find myself wondering whether male entrepreneurs get asked the same question, and why the person asking me doesn’t consider it rude.<p>Age is …

How to eat yourself smarter

<i>This article was taken from the March 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and</i> …

Wired.co.uk Podcast 117: skin-eating worms, cable wars, Summly cashes out

• Add to iTunes<br>• Subscribe via RSS<br>• Download<p>This week we delve into the murky oceans to find out who's been taking ninja action on our planet's internet …

Google Reader

Big Ideas: Google's Larry Page and the gospel of 10x

<i>This article was taken from the March 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and</i> …

Apple denied iPad Mini US trademark

<b>Apple has been denied a trademark for the popular iPad Mini by the US Patent and Trademark Office.</b><p>The trademark application for the tablet was turned down because the name was "merely descriptive" and did not create a unique meaning, it said.<p>But Apple still has until July to persuade the Patent …

Soaring fees at Amazon spark calls for increased regulation of online retail market

By<p>Calls are growing for increased regulation of the online retail sector after internet giant Amazon bombarded suppliers with a volley of price rises.<p>…