On Branding

By Phase 3 Marketing and Communications | This is branding like you've never seen or heard before. Explore past and present episodes of On Branding, our documentary series that takes you behind the brand to meet the world's premiere brand-builders, entrepreneurs and innovators. Subscribe to get the latest issues delivered straight to your inbox.

Cap Watkins - Phase 3 Marketing & Communications

Cap Watkins: Design Lead at Etsy<p>Cap Watkins, Design Lead at Etsy, didn’t set out to be a manager. He never imagined himself taking 12 talented …

Episode 27: Jocelyn Ring - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Jocelyn Ring’s world is filled with whiteboards, markers, and ideas – for brands, for companies, …

Episode 026: Neale Martin (Part II) - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>In last week’s Part I episode with Neale Martin, branding and marketing consultant and CEO of …

Episode 025: Dr. Neale Martin - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Dr. Neale Martin is the kind of marketer that tries to understand why you buy the same brand of …

Episode 024: Julie Cottineau, Brand Twist - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Julie Cottineau, Founder and CEO of BrandTwist and Brand School Master Class, is all about …

Guy Duncan, Coca-Cola - Video - Phase 3

Guy Duncan: The Coca-Cola Company<p>Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global …

Episode 022: Wistia - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Sure, you could measure success by how many plays or comments you’ve gotten on your new brand …

Episode 021: Monday Night Brewing - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Monday Night Brewing is Atlanta’s true hometown brewery.<p>Back in 2006, Jonathan Baker and the …

Episode 020: iStrategyLabs - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>As far as agencies go, iStrategyLabs is a force to reckon with. It’s disruption set ablaze, next …

Episode 019: ScentAir - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Whether or not you work for brands or buy from them, it’s a universal truth – every brand in the …

Episode 018: The Great Discontent - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>There is, perhaps, no other online web magazine revered so highly by creatives than The Great …

Wild Measure (Part II) - Podcast - Phase 3

Wild Measure (Part II) – Podcast:<p>Last week, we brought you Part I of our conversation with brand builders and designers Megan and Mike Gilger of Wild …

Episode 016: Wild Measure (Part I) - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Every once in awhile, you meet a designer who was, truly, born to do what they do. To them, …

Liz Gillespie - Atlantic Station - On Branding

Liz Gillespie – Atlantic Station: Atlantic Station<p>If you’re an Atlanta resident – or have ever explored our fine city – you’re likely familiar with a …

Episode 014: Lenka and the Fawn - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>What if we told you that a small piece of your most treasured childhood memories could be …

Episode 013: High Road Ice Cream - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>When a backyard brand receives high praise from the likes of Alton Brown, Oprah Winfrey, and …

Episode 012: Beespace - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>For nonprofits, one of the most frustrating parts about trying to change the world — and do …

My two favorite ladies named Deborah are also two of the most colorful ladies I know.

Episode 011: Kiip - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>It’s official. We’re living in the age of post-“click here” advertising. Brands are learning by …

Episode 010: Yoga Studio - Brand Fever

Comments1 response! Categories0UncategorizedTags1<p><b>Welcome to our 10th episode of On Branding!</b><p>On today’s show, we’ll meet Seb Williams-Key, Founder and …

Episode 009: Oyster - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>What’s in a name? A typeface? A branded book app? On today’s show, we sit down with Willem Van …

Episode 008: Whynatte - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Some branded products are a good idea — and some come with an exceptional story. Meet Jesse …

Maxine Bédat and Marisa Haskell - Phase 3 Marketing & Communications

Maxine Bédat and Marisa Haskell: Zady<p>Today we’re sitting down with Soraya Darabi and Maxine Bédat, founders of New York City-based clothing platform …

Episode 006 — Adii Pienaar - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Today we welcome Adii Pienaar, founder of WooThemes and PublicBeta to <i>On Branding</i>! Adii, who …

Episode 005 - Chase Clemons, 37 Signals - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p><i>Welcome to Episode 005 of On Branding, a biweekly series dedicated to helping you get to know</i> …

Episode 004 – Uber - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p><i>Welcome to another episode of “On Branding“, a biweekly podcast and video documentary series</i> …

Episode 003 – Alissa Walker, GOOD, Fast Company, Wired - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>On this episode of <i>On Branding</i>, you’ll meet Alissa Walker, design commentator and noted columnist …

Episode 002 – Agency Spotter - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Welcome to another episode of On Branding, a biweekly podcast and video documentary series …

Episode 001 - Eric Davich, Songza - Brand Fever

CommentsBe the first! Categories0UncategorizedTags1<p>Welcome to our kickoff episode of “On Branding”, a biweekly radio and documentary series dedicated …