organization trends/futurescopes

By Patrick Fredrickson | where might we be going and how can we plan for it

How Blending Brand And Culture Can Impact The Customer Experience

Customer experience is a memory. An impression that can stick in the mind for a minute or a lifetime. A positive experience can result in lasting loyalty, endorsement, and evangelism. A poor experience, on the other hand, can almost instantly mean the end of a brand relationship.<p>PwC reports that …

Why the “velvet hammer” is a better way to give constructive criticism

Have something difficult to say? These are the exact words you should use.<p>It’s time to bag the sandwich method of delivering bad news. You know, the technique where you say something nice, then drop in the criticism, and the end with something nice. It’s not like the person won’t notice that the …

Leadership

Gamifying Ideation to Inspire Creativity: Lessons from Models of Impact

USC research: Moderate rent regulation in region will alleviate housing crisis

This is how Professor Manuel Pastor begins his discussion on rent control. Historically speaking, economists on both the right and the left have been …

This McKinsey study of 300 companies reveals what every business needs to know about design for 2019

In a sweeping study of 2 million pieces of financial data and 100,000 design actions over five years, McKinsey finds that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies.<p>For years, the design community has been working to build …

Fjord Trends 2018

Our annual Trends report is always a team effort, and this year’s team was bigger and more diverse than ever. More than 1,000 Fjordians, plus (for the first time) 85 clients from five continents, inspired our report, each bringing their own individual perspectives and experiences to the table.<p>We …

To Stay Relevant, Professional Associations Must Rebrand

You might be surprised to learn that the Consumer Electronics Association is now called the Consumer Technology Association (CTA). The organization behind the popular Consumer Electronics Show (CES) announced the rebrand last November in a move that garnered little attention. Although the CTA …

Top Trends for Member Organizations in 2018

It’s two months into a new year and a brave new world. What are the most important trends for associations in 2018 that you need to be aware of?<p>In …