Paul

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How to sell a brand

en_GB<p>article<p>When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the …

3 Small Businesses That Found Social Media Success

Share<p>As a small business, you’re always looking for a way to make your brand stand out among the competition. It’s important to find inspiration for …

A Strong Balance of Confidence and Paranoia is the Best Offense

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leaders of companies of any size, at any stage of development spend a lot of time focused on growing the business. We develop our game plan and ensure that we are optimally executing on our objectives. We concentrate on looking …

The Master List: Questions to Ask Potential Advisors

This story originally appeared on FounderDating<p>While most startup founders need to be a jack-of-all-trades to run a startup, they don't have all the answers. The ones that tend to succeed, realize when they need a little help and reach out to friends, colleagues, other entrepreneurs, mentors and, …

A Brief, Unfolding History of Net Neutrality (Infographic)

The one certain outcome of the current debate about net neutrality and how the Federal Communications Commission (FCC) will regulate Internet service providers (ISPs) is we will live with whatever the rules are for a long time.<p>This infographic, commissioned by WhoIsHostingThis, a hosting review …

6 Common Traits of the Biggest Apps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What makes an app successful? There are many factors that determine the success of an app, but if you study the journey of each of the current crop of big apps, you can draw a few common threads between them.<p>If your app meets these …

8 Ways to Make Your Marketing Message Stand Out

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Market Like You Mean It<i>, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author describes eight strategies you can</i> …

The 10 Most Funded Kickstarter Campaigns Ever

Staff Writer. Covers media, tech, startups, culture and workplace trends.<p><i>Updated December 28, 2015</i><p>Since it was founded in 2009, Kickstarter has acted as a groundswell of support for many innovative endeavors, connecting fans to the creators of the projects they want to see made.<p>In the 2014, the …

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Millennials are already a force to be reckoned with in the marketplace, and their buying power will keep growing for the next few decades to come.<p>Also known as Generation Y, they are the set of individuals who were born in the United …

5 Tips for Turning Uncertainty Into a Competitive Advantage

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leaders of the most successful, efficient businesses are masters of preparation. They’re continuously planning for a variety of future scenarios, engaging the entire organization in the process, and utilizing both financial and …

10 Stories of Unforgettable Customer Service

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies (and amazing support reps) who still care about their customers.<p>Every company …

5 Places to Look on Social Media for New Business Ideas

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is a two-way street. It allows companies to increase visibility and awareness, raise their profile, promote a product or service and engage with customers. At the same time, customers use social media to express themselves …

7 Tips to Stay Afloat When Times Get Tough

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many small business owners struggle with cash-flow issues. They may not be paying themselves, at least not a fair market wage for the type of work they do and the hours they put in. They may be putting money into the business to …

There Is No Magic Formula for Small-Business Success -- Only This

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ve been asked many times to lay out my magic formula for building a successful small or medium-sized business. I usually respond by saying there's no magic, only hard work and experience.<p>While this is certainly true, the success of a …

Making the Jump From Employee to Owner

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every person who ever clocked in at work has had this thought: “If this were <i>my</i> business, I would run things differently.”<p>But what happens when you actually have the chance to buy the business you work for? I found out in 2006 when I …

9 Things Rich People Do Differently Every Day

This story originally appeared on Business Insider<p>What you do today matters. In fact, your daily habits may be a major determinant of your wealth.<p>"The metaphor I like is the avalanche," says Thomas Corley, the author of "Rich Habits: The Daily Success Habits Of Wealthy Individuals." "These habits …

Leadership Lessons You Won't Learn in a Book

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I look back at the first three years of bootstrapping our startup NerdWallet, the lesson I wish I had figured out earlier is you can’t read your way out of a problem.<p>When we first launched our company and needed advice, our tendency …

The Seductive Writing Tips That Leave Readers Begging for More

I have a confession to make.<p>I had never heard of Henneke Duistermaat before her article <i>18 Seductive Writing Tips That’ll Leave Your Readers Begging For More</i>, but I was begging for more at “hello”.<p>Why did Duistermaat’s writing seduce me? Today I share some of her most alluring tips.<p>Duistermaat wrote …

5 Reasons Entrepreneurs Should Learn to Code

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the typical startup environment, small teams with a broad and complementary skill set come together to build a company. There are dozens of skills an entrepreneur must possess -- from accounting and managing a profit and loss statement …

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Tweet Naked<i>, online marketing expert and social media agency CEO Scott Levy provides the critical</i> …

Want to Be Successful? Learn How to Manage.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s nothing more annoying than a manager who doesn’t know how to manage. If you think that doesn’t apply to you, think again. If you’re an entrepreneur, then like it or not, you’re a manager. And there’s a very good chance you have no …

6 Questions to Help Unleash Your Inner Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I was a kid, the majority of adults in my life were business owners. Both of my parents, my grandfathers, uncles and even close friends of the family were entrepreneurs. To me that seemed normal. It was what people did when they grew …

The Only 9 Things You Need to Know About Selling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If somebody told me years ago that a future generation of would-be entrepreneurs would learn how to sell from a bunch of writers, researchers, and consultants who’ve never sold a product or managed a sales force in their lives, I wouldn’t …

7 Ways Your Employees Are Stealing From You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You don’t know it, but one of your employees may be stealing from you. But why would anyone want to steal from you? Don’t people think you’re a nice person?<p>Not him. He doesn’t show it, but he thinks you’re kind of a jerk. He thinks you’re …

Make Genuine Connections at Work, and Success Will Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having genuine connections between team members can be integral to overcoming challenges and growing. No matter what role you fill in a team, you can take steps to genuinely connect with your co-workers and go beyond the typical, surface …

The Secret Sauce of Successful Entrepreneurs? It's All in Their Head.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The boom and bust nature of Silicon Valley startups often results in entrepreneurs being viewed simplistically as "successes" or "failures" based on the outcome of their startups. However, the real key to success is ones mindset, which …

Follow These Laws to Grab Customers' Attention

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you grab a potential customer’s attention? While many people speculate on this conundrum, it’s actually quite simple. One way is to evoke their curiosity -- their desire to know more. (But it has to be substantive, not manipulated, …

6 Ideas for Epic Business Blog Posts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I hate to say it, but at least 95 percent of business blogs are absolute crap. In some cases, these sites fail because they’re rarely updated, but most of the time, the Achilles heel most business bloggers face is developing content …

3 Ways to Get Graphics for Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Optimizing Your Website<i>, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines</i> …

Give Your Ideas a Fighting Chance With These 5 Actions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The disruptive industry shaker isn’t always the one with the biggest bells and whistles. Instead, the successful first-mover knows that having an idea is one thing, executing it is another, and sustaining that idea -- 10 to 20 years later …