Petya Pencheva

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Email is 40 times more effective for marketers than Facebook and Twitter, survey says

A survey from McKinsey & Company defies popular wisdom heralding the newest forms of communication as the best: for marketers, the survey says email …

Turning Japanese

When the European Central Bank governing council meets on Thursday in Frankfurt, sushi is unlikely to be on the menu. But officials should have a …

Revealed: 2013's top 20 viewed articles on Wikipedia - Telegraph

Is This the Next Big Thing in Your Content Marketing Strategy? - Jeffbullas's Blog

Most marketers approach the new year with a burst of resolve and a vow to tick off items on their marketing wish lists. But the digital world is …

16 Words That Will Make You Sound Like A Wall Street Hotshot

Thanks to complex statistics-based theories and the explosion of derivatives, reports analyzing the financial markets are now riddled with incredibly intimidating jargon.<p>We selected some of the key terms that are both advanced and also used pretty frequently by Wall Streeters to describe what's …

A Five-Item To-Do List to Get Started on Your Google Plus Page

Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to its social …

The Top 11 Innovative Workplace Stories Of 2013

Do you like working from home? Do you like open offices? The debate raged this year about what makes workers happiest–and the best workers. Just be glad this scary rolling conference room isn’t where you have your meetings.<p>Editor’s Note<p>Want more of our best stories of 2013? Read all of our …

Sharing Economy

Marketing communications | Entrepreneur's Toolkit, MaRS

Use this MaRS workbook to develop your marketing communications (MarCom) objectives, the key elements of your MarCom strategy & an execution plan. …

9 Ways to Become a Better Facebook Community Manager

Shares 5K<p>Would you like to have a thriving Facebook community?<p>Are you looking for tips to improve your community?<p>In this article I’ll share <b>9 tips to</b> …

Orange County

The 2013 Jealousy List: The 41 Best Stories (and One Book) We Didn't Write

In this season of relentless kindness, envy is often sadly neglected. Which is why we bring you the First Annual Jealousy List, a compilation of the …

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B …

Why Successful People Never Bring Smartphones Into Meetings

Do you check your phone for text messages or emails during business meetings?<p>According to new research from the University of Southern California’s Marshall School of Business, you are probably annoying your boss and colleagues. Furthermore, the research indicates that older professionals and those …

The marketing trends for 2014 part one

en_GB<p>article<p>This year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved …

Marketing

As AllThingsD Draws to a Close, Here Are Some Staff Highlights -- Part One: Kafka, Hesseldahl, Gannes

On Dec. 31, at the stroke of midnight, <b>All Things Digital</b> will be no more.Of course, the archives of what we have written since April of 2007 — close …

Social Media

Top Business Executives Name Their 10 Must-Have Mobile Apps

Whether you are partial to iOS, Android or even BlackBerry for your mobile computing needs, you’re likely faced with an embarrassment of riches when it comes to apps. To put it in perspective, Apple announced in October that its App Store now boasts 1 million apps. And the average U.S. smartphone …

Yes, Your Brand Can Become a Challenger -- It's Not That Hard

America's love affair with challenger brands is older than the Boston Red Sox, and probably predates the 13 colonies. In recent years, an adoring …

14 Mistakes You're Making On LinkedIn

They only fill out half their profiles or they're missing out on some of the network's most helpful tools.<p>Kim Brown is an assistant director for Syracuse University's Career Services department. She spends a lot of time looking over LinkedIn profiles for job seekers and students.<p>She makes sure …

One Key To Achieving Goals? Ditch Deadlines, And Make Your Mental Map

A deadline exists somewhere in the future, but a schedule is for now.<p>If you want to get better at, well, almost anything, it helps to turn to a team that’s made it their life’s work to break big dreams down into day-sized goals: Everest, the achievement app.<p>What Everest is brilliant at is taking …

What 21 Extremely Successful People Were Doing At Age 25

Others are driven enough to reinvent themselves, changing careers and industries, and continuously push until they find the thing that works.<p>Billionaire Mark Cuban, for example, faced hardship when he first started, writing in "How To Win At The Sport Of Business" that "when I got to Dallas, I was …

Success

The 22 Most Important Finance Books Ever Written

In case you missed them, we've compiled a list of 22 classic works that every Wall Streeter should read.<p>These are the books that show up time and again in lists of books recommended by the pros themselves.<p>Topics covered include everything from the fundamentals of investing to the stories behind …

These Stories Dominated Digital Media in 2013

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot.<p>Except for the fact that the Web has had all …

How to Feature Your Customers on Social Media

If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact …

Marketing

Top 25 Digital Media Resources This Week

Despite 2013 drawing to a close, we haven't slowed down our steady stream of tech news and tips. So if you've been too busy buying last-minute gifts …

Native Advertising Wasn’t Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble?<p>Native advertising distribution firm Sharethrough compiled a ranking of the …

8 Ways Businesses Can Use Facebook Embedded Posts

Facebook's developers are always coming up with cool tools that can make an entrepreneur's life a little bit easier, like embedded posts.<p>But most of …

Twitter: What to Expect in 2014

Seven years ago, Twitter was just a small, ragtag collection of hackers fighting over the basic premise of the company and struggling to keep the …

Top 10 Brands on Social Media in 2013

Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other …