Peter Steinlauf

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The Information Age is here

Jon Gilman in Programming: Ideas, Tutorial, and Experience<p>It is often hard to appreciate the extent to which new innovations will impact our future …

The gadgets and apps that guru Nicholas Felton uses to monitor his every move

How many gadgets does it take to comprehensively track your life? How about three fitness trackers, a camera on your chest, and three apps running night and day on your smartphone, plus a blood alcohol monitor? That’s what it takes for quantified-self guru Nicholas Felton—the author of nearly a …

Wearable Tech

Steve Blank What I Learned by Flipping the MOOC

Two of the hot topics in education in the last few years have been Massive Open Online Courses (MOOC’s) and the flipped classroom. I’ve been …

Yahoo's New Long Game: Contextual Search

"We're long on search," Yahoo CEO Marissa Mayer told a Goldman Sachs technology conference on Tuesday. "Search is curiosity, and that will never be …

How predictive marketing might give flight to Amazon's 'anticipatory shipping' service

Retail giant Amazon recently attracted attention for its plans to ship goods to customers using bird-like robotic drones.<p>Collective brows raised even …

Google's Embrace Of Non-Google Metrics Major Step For Digital Ads

The news, announced this week, of Google and comScore's ad metrics partnership, is a major step forward for digital advertising. Making it easy for …

Advertising Industry

So Six Seconds Is The Secret, Huh?

Apparently, the new official time limitfor customer engagement is six seconds, according to a recent post on real-time marketing. How did we come up …

Advertising Industry

Meeting The Challenge Of Today's One-Eyed, Flying Consumers

Today, the true challenge for marketers is driving engagement and conversion across every imaginable variety of consumer, including the one-eyed, …

eCommerce

Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data Policy

Facebook appears to be (or wants to appear to be) cracking down on ad analytics partners that the social network says violate its data security and …

Advertising Industry

Bidtellect Bakes Automated Ads Into Native Advertising

Skeptics say that native advertising requires too much customization to benefit from automated ad systems. But don’t tell that to Bidtellect -- one …

Digital Advertising

A Partial Confession Makes You Feel Worse Than Full Disclosure (or No Disclosure)

February 13, 2014<p>A partial confession to a misdeed may appear to be a low-emotional-cost alternative to a full confession, for the obvious reason …

Scaling Excellence: Growth Without Compromise | MATTHEW E. MAY & ASSOCIATES

Nearly every small-business owner wants to scale his or her business—to have it continue to grow and succeed. Eventually, though, even the most …

Management

The Power of Positive Advertising

<i>Bottom Line:</i> <i>Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand, regardless of the type of</i> …

Advertising

In-Store Shopping Getting More Play, But With Conditions

According to the results of the latest study of “Seamless Retailing” by Accenture, 21% of U.S. shoppers said they plan to increase their in-store …

eCommerce

A Stanford recipe for bloat-free expansion

<b>Scaling Up Excellence: Getting to More Without Settling for Less,</b> by Robert Sutton and Huggy Rao, <i>Crown Business, $26</i><p>How to get big without getting …

Who Can You Trust?

Imagine that you’re negotiating a multiyear deal to provide outsourcing services to a large company. The client tells you that her firm wants to sign on for a certain level of services, but she’d like you to be willing to deliver more on the fly, trusting that you’ll be able to work out terms for …

Lead from the Heart

When an executive comes from the private sector to a nonprofit, the usual understanding is that he or she is there to inject some business discipline. When I arrived at the American Red Cross, there were certainly problems to be tackled. The books were closed on FY08 just six days after I started, …

Powerful Leaders, Lower Results

Feelings of power prompt leaders to verbally dominate and to resist others’ ideas, according to a computer-simulated Everest expedition conducted by Leigh Plunkett Tost, of the University of Michigan; Francesca Gino, of Harvard; and Richard P. Larrick, of Duke. Team performance suffers as a result: …

Fear of Being Different Stifles Talent

Diversity is a near-universal value in corporate America, but the upper tiers of management remain stubbornly homogeneous. Consider Fortune 500 CEOs: Only 23 are female, just six are black, and none are openly gay. Why so few gains at the top? We believe that one factor is a phenomenon sociologists …

The Lying Gene

A “twins study” led by Peter J. Loewen, of the University of Toronto, reveals that attitudes about everyday dishonest behavior have a large genetic component. According to the researchers, genes are responsible for 26% of their subjects’ views on avoiding taxes and 42% of their views on taking …

Make Your Best Customers Even Better

Just over a year ago, managers at Kraft believed that their Velveeta brand had only moderate growth prospects. With the consumer migration toward natural and organic products, sales of Velveeta—a processed, unrefrigerated “cheese food”—had languished. The customers who did buy it typically used it …

Who’s Got Those Top Jobs?

Artwork: Liliana Porter, Axe Man (with green shirt), 2011, figurine on cube, 7 1/4″ x 6″ x 6″<p>Each era has its own senior-executive profile. A century ago many of the largest, most powerful corporations were led by entrepreneurs—Henry Ford, for example, who had founded his automaker, and Alfred P. …

Gmail tells senders when a recipient opens an email - and reveals where they were

No excuse not to reply now! Gmail can now tell senders when a recipient opens an email – and even reveal where they were<p>The plugin was created by San …

Apps

Mindfulness in the Age of Complexity

Photography: Webb Chappell<p>Over nearly four decades, Ellen Langer’s research on mindfulness has greatly influenced thinking across a range of fields, from behavioral economics to positive psychology. It reveals that by paying attention to what’s going on around us, instead of operating on …

Manage Your Work, Manage Your Life

Artwork detail: Liliana Porter, Man with String, 2009, string and pencil lines on paper, 12 3/4″ x 15 3/4″<p>Work/life balance is at best an elusive ideal and at worst a complete myth, today’s senior executives will tell you. But by making deliberate choices about which opportunities they’ll pursue …

Gmail - Free Storage and Email from Google

Chromecast Developers To Get More Seamless Video Ads Via Brightcove

Google's Chromecast is a genuinely ingenious solution to the perennial issue of getting Internet content to the TV screen. The impulse-buy pricing of …

Smart TV

Twitter Tests New Interface To Catch Popular Tastes

Facing slower growth in users and ad sales, Twitter is testing a new, very Facebook-like user interface. <br>A significant departure from its simple, …

Advertising Industry

Excerpt from "The Up Side of Down: Why Failing Well Is the Key to Success"

by Megan McArdle<p>1 FAILURE IS FUNDAMENTAL<p><i>How a Brain Scientist and a Psychologist Helped Me Stop Procrastinating</i><p><b>A</b>round the turn of the millennium, …