Peter Springett5 days agoAugmented reality is taking center stage in brand marketingthedrum.com - Tom EmrichAugmented reality (AR) isn't going anywhere anytime soon. It's coming for brand marketing next, according to Tom Emrich of Niantic. Expect AR to be …
Peter SpringettHow Apple's tight ecosystem will soon strap a $3,000 Mac display to your faceMacworld - Roman LoyolaAnd you'll like it. 2023 is set up to be the year of new frontiers for Apple. Reports say that Apple could release its long-awaited Reality Pro AR/VR …
Peter SpringettMicrosoft is shutting down social VR platform Altspace VRMoneycontrol The virtual reality platform will be shutting down on March 10, 2023 Altspace VR, the company that pioneered social Virtual Reality (VR) before …
Peter SpringettGM files patent for auto-dimming AR windscreen to reduce headlight glareverified_publisherMotor1.com US - Jacob OlivaGeneral Motors (GM) has filed a patent application for an auto-dimming augmented reality (AR) windscreen, which would enhance the driving experience …
Peter SpringettApple is reportedly no longer developing AR glasses due to 'technical challenges'Macworld - David PriceLightweight glasses are now on hold, according to a new report, with Apple's focus shifting to a lower-cost version of the imminent mixed-reality …
Peter SpringettAR vs. VR vs. MR vs. XR: What's the Difference?Lifewire - Tim FisherAll augmented, virtual, and mixed reality experiences are called ‘extended reality,’ but each is different in very specific ways If you've heard of …
