peter rostron

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Pret's genius continues, makes the coffee lottery official

<b>Pret-a-Manger created a lot of buzz on social media in 2015 with its mysterious and seemingly-unofficial free coffee giveaways.</b><p>If you were a regular …

How to overcome UX challenges with product design sprints

However, what if there was a way of determining its success before it reaches the end-customer while minimising risk factors?One way that companies …

Are loyalty schemes broken?

If true customer loyalty exists, why are there so many unused loyalty points on the high street? Even if those customers are loyal, are reward …

Reimagining customer loyalty: Why it's about more than just a store card

It comes as no surprise, as macro-economic forces drive customers to seek better value in some of the more considered purchases they make each …

Infographic: The Future Of Loyalty In Retail

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>With increasing customer categories such as “baby boomers,” “Generation X,” and “millennials,” and with emergence of a customer-centric world, tackling loyalty programs is getting complicated for brands. A …

Burberry fortifies immediacy, personalization of see-now, buy-now via social aids

Burberry promotional image for September Collection 2016British apparel and accessories label Burberry is promoting its first full, …

Creepy or Cool? Second Annual RichRelevance Survey Shows What Consumers Want From Their In-Store Shopping Experience

5th July 2016 – RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing …

Measure everything from ROI to SEO: 19 free ecommerce calculators

<i>A list of ecommerce ROI, marketing, email, CLV, SEO, retention and growth calculators.</i><p>There are a number of online and Excel calculators that can …

How Brands Like 7-Eleven Are Rethinking Omnichannel Loyalty

Engendering loyalty is key to businesses of all stripes, but brands are facing a challenge when it comes to Millennials: Recent reports paint the …

7-Eleven

Co-op moves loyalty scheme online to get closer to members

Chairman Allan Leighton says new benefits, including 5% reward on purchases, will make membership of the mutual more meaningful<p>The Co-operative Group will embark on the latest stage in its turnaround plan by rolling out a new phase of its loyalty scheme intended to revitalise its relationship with …

Missing The 'Loyalty' Point Completely With Customer Loyalty Programs?

There’s something very strange going on. It’s a growing phenomenon noted across business sectors and geographies. It involves a steady revamping of so-called “customer loyalty” programs, once designed as reward schemes to ensure customers felt valued, and therefore stayed loyal.<p>But in 2016 an …

Customer Experience

Waitrose aims to restore trust in offers with personalised deals

The ‘Pick your own offers’ scheme allows customers to select 10 items from a list of nearly 1,000 including fresh food, branded products and Waitrose …

8 Etiquette Tips to Inspire Customer Loyalty

Some businesses naturally seem to attract loyal customers, such as a sports franchise, a beloved coffee shop or a hair salon with a favorite stylist. Other companies have to be more intentional as they go about forging a connection that keeps patrons coming back.<p>The reality is, it's shockingly easy …

Loyalty

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Today’s customers are smart, technologically adept and unwilling to be lumped in with “the masses.” That’s why marketing techniques from even a few years ago no longer get …

Three game mechanics you should borrow from Candy Crush

<b>Game mechanics are the building blocks of a successful gamification strategy.</b><p>These elements make the experience engaging and fun for the consumer. …

Eight SlideShare decks to inspire cultural change

<b>There is one true irony that many businesses are yet to understand: business success in the digital age is just as much about people as it is about</b> …

What to Do Before Downloading iOS 7

Apple is launching its iOS 7 software on Wednesday, and if we've learned anything from major system updates in the past, there will be kinks.<p>Before …