Peter G McDermott

73 Flips | 2 Magazines | 5 Following | 63 Followers | @petergmcdermott | Keep up with Peter G McDermott on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Peter G McDermott”

Massive new convention center and hotel in the works for downtown Miami

A big player in downtown Miami development has solidified plans to build a major, privately financed convention center topped by a massive, …

Bon Appétit Magazine: Recipes, Cooking, Entertaining, Restaurants

90% Of Customers Will Recommend Brands After Social Media Interactions

The study focused on FMCG brands Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.<p>More than 4,500 survey responses were collected from each brands social media pages over a two month period …

Public Relations

Three Gaffes to Avoid in Marketing Content and Public Speaking

<i>"Every time you open your mouth to speak, your mind goes on parade." —Anonymous</i><p>The same holds true for the written word of course. And, clearly, in …

This Brain Part Decides What Goes Viral on Social Media

Ever heard of the Temporo-Parietal Junction? No, it's not a train station, nor is it a 60's-style rock group. The TPJ, as it's also known, is the …

Digital Marketing Must: Deliver Great Content Where Your Customers Are

What do entrepreneurs need to be doing when it comes to location-based marketing? Which social-media sites are best for companies in the service industries?<p>These are just two questions of many we answered today in the second installment of our Google Hangout Series, "The Best Marketing Advice …

Marketing

New Foursquare Feature Could Increase Check-Ins for Businesses

If you notice a lot more people using Foursquare to "check in" at your business, you can most likely thank Foursquare itself for the influx in social-media action. The company has made it possible for individual users to check in the friends they are with in addition to themselves.<p>Here's how it …

Four Square

How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his …

Free and Paid Ways to Promote Your Brand on YouTube

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube …

One Size Does Not Fit All in Social Media

How can corporations use developmental psychology to get more value from their use of social media?<p>Decades of developmental psychology research …

Election 2016: How Big Data + Social Data Will Determine the Next President

Image copyright AKIllustrationThe presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads …

Social Media

Twitter Is Experimenting With New Live Events Platform, “DVR Mode” For Using Twitter With TV & More

Twitter CEO Dick Costolo today hinted at several upcoming features for the social media platform, including plans to address cyberbullying and better ways to filter the “signal from the noise” during live events, including something he referred to as a “DVR mode” for Twitter. These comments were …

6 Ways to Inspired Content Marketing - Jeffbullas's Blog

Content marketing is part art with a touch of science.<p>Creating great content requires a word smith or a creative video producer. The better this …

Jeff Pester on Twitter: "If you don't have a story to tell or can't tell a story well, no amount of social media content mktg will help you."

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MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform: The Next Generation of Digital Audience Measurement<p>Consumers today are accessing content through multiple devices, from desktop …

The Only Tool You Need to Succeed on Twitter

One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on …

Why Instagram’s videos are 15 seconds long

“I don’t think that number was made up out of thin air.”<p>Instagram launched video yesterday, as everyone and her social dog knows. But why 15 seconds long, when Vine, the massively growing video-based social network that premiered the medium, is six seconds?<p>“They said it was to give people time to …

Facebook’s Creepy Data-Grabbing Ways Make It The Borg Of The Digital World

The latest Facebook data breach — which exposed personal contact information that Facebook had harvested on 6 million of its users — is a reminder that even if you’re not handing over all your contact data to Facebook, it is obtaining and triangulating that data anyway. And even if you’re not on …

HOW TO: Turn Fans Into Brand Ambassadors

The introduction of Malcolm Gladwell’s <i>The Tipping Point</i> in 2000 was a tipping point in its own right. Ever since that book was published, marketers …

Facebook Users Demand Apology After Privacy Dust-Up

On Friday, Facebook announced that 6 million users' email addresses or phone numbers were leaked due to a bug. Even though this bug only impacted 0.5 percent of Facebook's 1.11 billion users, people have become increasingly paranoid about their privacy online since that it was revealed that the NSA …

The Executive’s Role in Social Business

References<p><b>1.</b> “Deloitte” here means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see …

Cutest Social Media Campaign of the Year? Get a Heinz Bean with Your Name on It

Don Draper could have learned a thing or two from We Are Social. The U.K. headquartered social media shop has come up with some very clever ways for …

Social Media

Different or remarkable? | Seth's Blog

Differentation by marketers has a long and obvious history. When you see competition, you differentiate.<p><i>Buy mine, I can prove it is different.</i><p>They …

The Art of Antisocial Networking

Social media takes work. Gaining followers, crafting interesting prompts, keeping up with the latest networks — it all requires a certain skill. But …

Samsung hones in on lifestyle with raft of new products

A raft of new products were announced at Samsung’s “Premiere” event in London last night (20 June), which came just days after analysts admitted to …

Five marketing takeaways from Cannes 2013

en_GB<p>article<p>Beyond rewarding the most creative work to emerge around the globe in the past year, Cannes Lions Festival of Creativity also offered an …