Peter Baron

358 Flips | 2 Magazines | 7 Likes | 15 Following | 42 Followers | @peterdbaron | Senior Product Marketing Manager, Blackbaud K-12

Never Run Out of Content to Share: 70+ Places to Curate Great Content

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.<p>But where do you start with curation?<p>There …

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different.<p>We started the Buffer Social blog in January 2011 and since then it has been …

Marketing

8 Free Content Marketing Tools You Should Be Using

With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.<p>When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, …

How to Research Your Competitors on Instagram

Wondering what your competitors are up to on Instagram? Looking for an enterprise-level tool to compare their marketing efforts to yours? Researching …

Social Media

No Time for Marketing? You Only Need 15 Minutes a Day.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over just the last month I've connected with three entrepreneurs who told me they rarely did any marketing for …

Marketing

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always …

Infographics

Eight Simple SEO Mistakes Killing Your Content Marketing

Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold …

The Psychology Of Shareable Content

Sharable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain …

Psychology

Counting clicks ... a beginner's guide to mastering Google Analytics

The freemium tool can provide a wealth of insight into how visitors interact with your website, but many entrepreneurs are not making the most of it<p>How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three …

Google Analytics

Google and Facebook Will Account for 74% of Digital Ad Growth in 2017

Google will grow its share of search advertising, and Facebook will dominate Display ads.<p>Marketers will continue to shift a larger percentage of …

Investing

6 Google Analytics Data Points You Can Use to Drive Content Campaign Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a lot of reasons why content marketing is becoming such a popular tactic to connect with audiences. For one, content marketing leaders experience 7.8 times more site traffic than non-leaders.<p>But how do you know your content …

Marketing

New DMA Report Highlights the Good and Bad of Modern Email Marketing

Analysis of 5 years of email marketing data shows ups and downs in response rates.<p>Decades after the "@" sign became a meaningful symbol to everyday people, email remains a powerful tool for consumers of every age group. The lion's share of consumers have email addresses, and on average, people send …

Instagram Doubles Down on Video Ads by Putting Them in Instagram Stories

If you’re one of the millions of Instagram users who likes the service’s recently added “Stories” sharing feature, get ready to see more ads inserted …

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to …

Marketing

Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers

Mark Zuckerberg has been building a video empire. Time to turn it into a business.<p>Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.<p>Industry sources say the social network is going to start testing a new “mid-roll” …

How to Boost Facebook Engagement in 2017 [Infographic]

Whether you're a small or large business, B2C or B2B, Facebook is likely to play a significant role in your social media marketing strategy in 2017. …

Social Media

How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate …

Social Media

Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study

Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking …

SEO

How Flywheel, Lululemon, And Camelbak Engage Users With Interactive Content Marketing Strategies

Content marketing is all about driving engagement and is one of the more effective ways to cut through the clutter of the overly saturated digital ad space. Resourceful and compelling content is always valued by customers and is critical to generating long term brand loyalty and meaningful sales.<p>As …

Marketing

How to make a great podcast – a beginner's guide

Some of podcasting’s biggest names – including Marc Maron – told us their dos and donts ahead of the Now Hear This podcast festival<p>It’s not difficult to do a podcast. What’s hard is getting people to listen to it. I’m not going to mislead anybody, there are a lot of podcasts out there. What anyone …

Are Weekends The Secret Ingredient For Email Marketing?

Emails sent on Saturdays generate 60% higher-than-average conversion ratesaccording to a report released Monday by Yesmail.<p>Yesmail, an Infogroup …

The Ultimate Cheat Sheet On Creating Quality Content

By Melissa Luvisi on Startup Grind<p>Abandoned Twitter handles, non cohesive Facebook posting or poorly shot Instagram photos leave a bad taste in the …

5 Content Marketing Trends to Plan Your 2017 Budget

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content …

5 Methods Keep Content Goals on Track

Make your content marketing strategy much more effective by learning how to target your goals properly as explained in this post.<p>Consumers don’t like …

11 Digital Marketing Blogs You Need To Bookmark

Most industries move at a modest pace, making books and magazines useful tools for staying up to date with tactics, techniques and new …

To earn our attention, there needs to be tension | Seth's Blog

The tension of how it might turn out.<p>The tension of possibility.<p>The tension of change.<p>Telegrams used to charge by the word. Say what you need to say, …

7 ways to convert your website visitors into customers

We all are striving for higher traffic but forget that traffic doesn’t guarantee higher revenue, but conversion does

All of Facebook's Ad Targeting Options (in One Epic Infographic)

The most powerful aspect of Facebook, from a marketing and advertising perspective, lies in its vast amounts of audience data. Over the years, …

How to create engaging images for social media for non-designers

A great social media marketer today and an awesome advertiser in the 1960s have much in common.<p>David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.<p>Blockchain and …

Social Media