peter choi

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Salesforce: McDonald’s has captured the future of marketing

No longer heavily reliant on traditional TV advertising, McDonalds has tuned into a more holistic digital strategy to capture the attention of the …

Marketing

Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.<p>Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Marketing

Check Out The World’s First Airport Terminal For Pets

The $48 million terminal will be decked out with a bone-shaped swimming pool, an animal nail salon and, curiously, several flat-screen TVs.<p>If you’re one of the many travelers without access to coveted first-class airport lounges, you now have a whole host of other species to be jealous of. New …

Swimming Pools

Home-sharing Company Airbnb Is After More Business Users

Home-rental company Airbnb really wants businesses’ money, so it’s revamped its tools for booking business trip accommodations.<p>Airbnb’s original …

Tourism

McDonald's Franchise Owners See the Fast-Food Apocalypse | Inc.com

<i>This article originally appear on Slate.</i><p>McDonald's franchisees have the dimmest outlook for their company in 12 years. According to the July edition of a franchisee survey conducted by analyst Mark Kalinowski, franchisees gave McDonald's an average rating of 1.69 out of 5 for its six-month business …

McDonald's

'Frozen' helps drive $107-billion year for entertainment licensing

Blockbusters like "Frozen" and the "Despicable Me" series helped drive $107 billion in retail sales for the entertainment-based licensing business last year.<p>Character- and entertainment-related products generated 44% of global sales for the entire merchandising business in 2014, according to a new …

Fierce Competition Among Private Label Brand Power Players

With Amazon reportedly planning to expand its roster of private label products, competitors may need to up the ante. Wal-Mart (WMT), Target (TGT) and Costco (COST) are just a few of the power players that have been able to set themselves apart through their in-house brands. FoxBusiness.com takes a …

Half of college graduates expect to be supported by their families

American college graduates — and their parents — appear to be increasingly reluctant to cut the financial apron strings.<p>About half of students expect …

College & University

Toyota Replies To Fuel Cell Vehicle Critics: Tesla's Elon Musk Not Excluded

Toyota continues to go full-throttle on fuel-cell vehicles. Even calling out critics in its latest promotional video this past week.<p>In a not-so-veiled reference to Tesla CEO Elon Musk and his comment about fuel-cell vehicles, Toyota captions the video, “Fueled by Bullsh*t | Presented by Toyota …

Alternative Fuel

Facebook mobile ad revenue continues to increase

NEW YORK — Nearly three-quarters of Facebook’s advertising revenue now comes from mobile ads, as many more users access the social network on smartphones and other handheld gadgets.<p>The Menlo Park company, which bought Instagram and the messaging service WhatsApp, has been coming out with its own …

Craft Beer

Kraft is removing synthetic colors from its iconic mac & cheese

Kraft Foods (KRFT) on Monday said it is revamping its family-friendly macaroni and cheese meal, removing synthetic colors and preservatives from the …

Food

Uber Encourages Its Own Third Party Ecosystem, The Disruptor Disrupts

When Uber recently announced the release of its Request API, the world saw a disruptor make a copybook example of disrupting further. For those not in the know, an API (or application programming interface) is essentially a piece of code that allows third party developers to integrate all or part …

Uber
Rob Lowe
Mobile

Retailers fail to offer what shoppers want, survey finds

Despite retailers' efforts in recent years to give shoppers a "seamless" experience whether they're shopping in store, online or on their mobile phones, a gap remains between what customers expect and what retailers are offering, according to a new report from Accenture.<p>Eighty-two percent of U.S. …

Amazon spurns slow FAA, reveals it’s been testing drones abroad

In testimony to the Senate Subcommittee on Aviation Operations, Safety, and Security, Amazon says the Federal Aviation Administration’s snail-like pace in adopting commercial-friendly drone policies will keep the U.S. far behind its European counterparts.<p>Last week, the FAA announced it would allow …

Gap CEO hints at clothing vending machine

New Gap CEO Art Peck wants to make it clear that he’s willing to be innovative to boost his company’s sales, saying in a recent interview that he’s …

Prototyping

Seven Ways to Leverage Visual Storytelling in Your Marketing

Our attention span as humans is decreasing each year. It’s now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it’s 9 seconds.<p>We are visual beings. Ninety percent of what’s communicated to our …

Infographics

Silicon Valley has discovered a way to love PowerPoint

Admit it: Just the <i>thought</i> of watching a PowerPoint makes your eyes glaze over.<p>We’ve all endured endlessly boring, unimaginative PowerPoint slides, and that’s why alternatives like Prezi and Haiku have become so popular — particularly with the under-30 set.<p>Microsoft even rolled out its own …

More gas stations want to sell beer on tap

DES MOINES, Iowa — Move over slushy machines. Gas stations and convenience stores are making room for a more adult beverage dispenser.<p>Draft beer taps where customers can have 64-ounce growlers filled with beer to go have been installed in dozens of gas stations, grocery stores and other retailers …

Beer

Amazon gets FAA clearance to test delivery drones

Certificate allows the Internet retail giant to conduct research, development and crew training for its Prime Air delivery drones.<p>Amazon's ambitions to use drones to deliver packages may get off the ground yet.<p>The Federal Aviation Administration on Thursday issued an "experimental airworthiness …

Unmanned Aircraft
Burger King
Burger King