Pernille Baastrup Jakobsen

28 Flips | 4 Magazines | 2 Likes | 1 Following | 3 Followers | @pernillebaa | Keep up with Pernille Baastrup Jakobsen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pernille Baastrup Jakobsen”

8 Ways to Use Hyperlapse Video from Instagram

Shares 6K<p>Does your business use Instagram?<p>Is there a place for time-lapse video in your marketing?<p>It used to be that you needed expensive equipment …

Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands

After six months of testing, Instagram's video ads are officially here.<p>Instagram, owned by Facebook, has deals to show 15-second autoplay spots from …

Do You Need A Separate Visual Tone For Your Brand Online?

I’ve long been a fan of Starbucks use of visual marketing via their social accounts.<p>Just look at their Instagram account. It’s a perfect mix of fan …

How To Get Traffic To Your Blog

Five Key Instagram Marketing Takeaways from New Data

Shares 786<p>With 200 million monthly active users, 60 million photos posted each day, and 1.6 billion likes per day, the question is not whether or not …

Marketing

Why the 'no make-up selfies' campaign raised £2m

<b>The selfie has reached a new zenith this week, thanks to the No Make-Up Selfie for Cancer Awareness campaign which has seen £2m raised for Cancer Research UK in the space of just a few days. But how did it happen?</b><p>The #nomakeupselfie started trending on Tuesday as women posted pictures of themselves …

Social Media

Never Forget That 16-Year-Old Girls Run the Internet

Every social app will confront this fact.<p>You may have created a social startup that finds favor with the tech blogs and is so hot that it overtakes the 20-to-40-year-old social/tech hipsters. But never, ever forget this cardinal rule: 16-year-old girls run the Internet.<p>What does that mean? Imagine …

Instagram Photos With Faces Get 38% More Likes

Instagram photos that include faces are far more likely to get likes from followers than those without, a new study suggests.<p>According to a report …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

MICROSOFT RESEARCHER: 'The Era Of Facebook Is An Anomaly'

Boyd describes herself as "an academic and a scholar and my research examines social media, youth practices, tensions between public and private, social network sites, and other intersections between technology and society."<p>She did an interview with Ellis Hamburger at The Verge about the subject, …

The era of Facebook is an anomaly

danah boyd’s SXSW keynote is sold out. When it’s over, a dozen fans rush the stage.<p>These fans aren’t young groupies hoping to get a closer glimpse at their favorite rock star, but full-grown adults hoping to hear one more word from boyd. She’s one of the world’s sharpest authorities on how teens …

Infographic: The World’s Selfiest City

Time analyzes selfies per capita. Guess which city has the most.<p>The selfie knows no geographical boundaries. Across the world, from Russia to Brazil, people love taking pictures of themselves. The rate at which they do so, however, can vary widely depending on where they live.<p><i>Time</i> has gathered the …

Bill Gates: Internet connectivity doesn’t mean much if you’re dying of starvation

Microsoft cofounder Bill Gates made his fortune in computing, so you might expect him to be a champion of the Internet.<p>“I certainly love the IT thing,” he told the <i>Financial Times</i> in a rare interview, published Friday. “But when we want to improve lives, you’ve got to deal with more basic things …

Teens Are Leaving Facebook And This is Where They Are Going

Like many parents, Facebook is learning that raising teenagers is hard. On Wednesday evening during its 2013 fourth quarter earnings call Facebook's …

You can't quit social networks. Get used to it

It seems like every week there’s a new study or article published bemoaning our hyper-networked existence. Social media, and Facebook in particular, …

Here Is Airbnb’s First Television Ad

The peer-to-peer accommodation marketplace Airbnb ran its first television advertisement this week, and it wasn’t your average 30-second spot. …

Why People Share on Social Media

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.<p>The next most …

Instagram Plans to Introduce Ads Within the Next Year

Enjoy your ad-free Instagram feed while you can: Instagram plans to introduce ads in the next year, according to a new report.<p><i>The Wall Street Journal</i> …

Pennsylvania hospital to open country's first inpatient treatment program for Internet addiction

Ten years ago, Kevin Roberts suffered from an addiction that took over his life.<p>Roberts, now 44 years old, would sit eight to 12 hours a day in front of the pale blue glow of his computer, playing a videogame. During holidays, he "binged," spending nearly all his waking hours at his keyboard. …

Selfies are 'damaging' and leave young people vulnerable to abuse, claims psychologist

Selfies are 'damaging' and leave young people vulnerable to abuse, claims psychologist<p>Experts claim selfies are causing confidence problems in …

Brands That Are Rocking It On Instagram – And What You Can Learn From Them

Nitrogram 50, an Instagram engagement and analytics platform, tracks the top 50 most popular brands on Instagram in real time. Brands that …

10 Surprising New Twitter Stats to Help You Reach More Followers

Since <b>social media is changing so often</b>. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the …

Social Media

Inside IBM’s Social Content Strategy

Forget Facebook; IBM claims it’s been doing social media for two decades now.<p>Back in the early 1990s, IBM employees had access to collaborative …

Woody’s Women

In nearly every Woody Allen movie, from <i>Bananas</i> to <i>Midnight in Paris</i>, which opened this year’s Cannes film festival, there is a central male character who’s a facsimile of Woody Allen (neurotic, brainy, urban). And, like a sun encircled by planets, Allen surrounds his cinematic twins with a …

Top B2B Content Marketing Trends in 2013

The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as …

Don't worry, get Happier? This social network aims for the sunny side

Social networks affect us in interesting ways. They can connect us with almost anyone in the world, bridge thousand-mile gaps between family and friends, and quickly mobilize communities around causes. But they can also fuel negative emotions tied to the inevitable comparisons we draw between …

Happiness