pepperminded

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958 Drohnen für ein Cover

In seiner neuesten Ausgabe erklärt das US-Nachrichtenmagazin "Time" die Gegenwart zum "Zeitalter der Drohne". Was läge da näher, als das …

Kitschige Reklame aus Japan: Dieses Werbeplakat macht alle Designer dieser Welt glücklich – wetten?!

Es ist grellbunt, absurd und völlig überladen. Aber mit diesem Werbeplakat für Käsenudeln aus dem Becher macht eine japanische Firma alle Grafikdesigner froh – die Werbekampagne zum Plakat ist nämlich echt selbstironisch, sehr witzig und würdigt den Berufsstand liebevoll.<p>Designer wissen, was sie …

awwww-cute: “The apple doesn’t fall far from the tree (Source: http://ift.tt/2fT211g) ”

Cute Animals

Siberian Farm Cats Have Absolutely Taken Over This Farmer’s Land, And They’re Absolutely Majestic

Just when you think you're the craziest cat lady around, someone else goes ahead and one-ups you to the fullest. Russian farmer Alla Lebedeva has …

Why Today's SEO Experts Will Evolve or Go Extinct

Why Today’s SEO Experts Will Evolve or Go Extinct<p>At any given time, you can find some major tech journalist, thought leader, martech blogger, or …

Artificial Intelligence

At agencies, Slack is leveling the playing field for women

For some employees at ad agencies, Slack is just another channel they use to communicate on a daily basis. But for others, it’s a tool that levels …

Google and Facebook Too Can Be Disrupted

I have long considered today's internet advertising model a scam: It's a system in which giant, monopolistic companies -- Google and Facebook -- are selling inflated user numbers and overhyped targeting opportunities to advertisers while collecting way too much information about users and cheating …

Digital Advertising

This is the DR-Z400 Variant that Suzuki Should Make

Ever start out with a basic idea, only to get hopelessly carried away? A wheel swap and a simple suspension tweak were all that Frank Edens was planning for his Suzuki DR-Z400 S—but luckily for us, it didn’t end there.<p>Based in Eindhoven, The Netherlands, Frank designs furniture and builds custom …

Motorcycles

David Ogilvy's 10 tips for clear, concise writing

<i>This article first appeared on PR Daily in 2014.</i> <br>David Ogilvy is widely hailed as the father of advertising for his ability to communicate a clear …

Stunning images show sharks caught in ‘fish tornadoes’

An underwater photographer has captured stunning images of a “fish tornado” surrounding sand tiger sharks off the coast of North Carolina.<p>The …

Ideo Studied Innovation In 100+ Companies–Here’s What It Found

Innovation is hard to pin down, but with these six insights Ideo says it’s cracking the code.<p>How do you measure “innovation?” It’s something that every organization seems to be after–just look at AT&T’s Innovation Pipeline, Sephora’s Innovation Research lab, and the University of Pennsylvania’s …

The Web Is Basically One Giant Targeted Ad Now

Mary Meeker’s annual Internet Trends report shows how apps and interfaces leverage data to exploit our weaknesses.<p>Ads used to just be ads. They were signs on the side of the road, or in our browsers. They were something that could be ignored. Visually loud, sure, but they weren’t a fundamental part …

THE BALANCE BEEMER. The Foundry MC’s BMW K75 Street Tracker

I always have an internal debate when considering commissioned custom works. Even when - like in this case - the owner says, "feel free to do what …

Motorcycles

Why Coke was better than Pepsi at purposeful advertising

One morning in 1971, Bill Backer wrote a line on a napkin. His flight from New York to London had been diverted to Shannon Airport the night before …

Airbnb stunt lists entire country of Sweden

In a twist on the way tourism boards promote their places, Sweden has listed the entire country on Airbnb. Created in partnership with MDC …

Artboard 4

Confessions of a social media editor: ‘I’m not confident this will be a real field five years from now’

Despite how fundamental it is to the success of brands and publications, social media continues to get a bad rap — be it for enabling the worst …

Your Team Is Brainstorming All Wrong

When your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that approach actually work?<p>Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific …

Plykea Is A Startup That Will Hack Ikea For You

A new company cofounded by a Vitsoe alum will help you differentiate your Ikea kitchen from Tyler Durden’s.<p>The best part of your Ikea kitchen is that it looks just like everyone else’s. But the worst part of your Ikea kitchen is that it looks just like everyone else’s, too.<p>Which is why Tim Diacon …

When TV Logos Were Physical Objects | Colossal

<p>It goes without saying that nearly everything made with graphic design and video software was once produced using a physical process, from …

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation

When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt …

Orvis: How To Reinvent A 160 Year Old Fly Fishing Company

If you don’t think that Orvis – long known for fly rods, Nantucket Red pants and patterned dog beds for your trusty black Labrador — has changed, just ask a seasoned Montana fly fishing guide.<p>“Twenty years ago, a guy might show up all excited and say,’ I’ve got the new Orvis rod,” recalls John Way …

The psychology of the to-do list – why your brain loves ordered tasks

Studies have shown that people perform better when they have written down what they need to do. What makes the to-do list such an effective productivity tool?<p>Almost everyone struggles with getting stuff done. But some of us struggle with the stage before that: just figuring out what it is we need …

Time Management

NOUVELLE CUISINE. Le French Atelier’s Suzuki DR650 Neo Cafe Racer

The name Atelier has been floating around the custom bike scene for the last few years, usually in reference to our brilliant German friends from …

Café Racers

How to print a house

‘Everybody's dream is you hit the button and boom, your house pops out’<p>At home late one night, an energy drink in one hand, the 3Doodler pen in the other, Platt Boyd had his breakthrough. Like hot glue from a gun, the molten plastic secreted by the 3Doodler hardens as it cools, which allows the …

Medienbericht: Facebook gibt Werbekunden Einblicke in die Gefühlswelt von Heranwachsenden

<i>Von Meedia Redaktion</i><p>Laut dem Bericht der Zeitung The Australian (Paid Content) soll die entsprechende Präsentation von Facebook-Top-Managern in …

How this Leo Burnett leader sparks new ideas: Start fast, then procrastinate

Giving an advertising art director carte blanche has a similar effect to giving one a blank sheet of paper: It actually can daunt creatives, says Britt Nolan, chief creative officer of Leo Burnett USA in Chicago. That’s why he likes restriction as a tool for innovation and why starting is the most …

Dirty Deed - Husqvarna Cafe Racer

As far as dirt bikes go the Husqvarna TE510 was a well-respected package. Alongside its two-stroke brethren, it may have felt like a tamer machine, …

Motorcycles

Get Lost in These Meditative Seascapes

London photographer Paul Thompson returns to the coast on the full moon. He waits until the geometric center of the sun descends 18 degrees below the …