Pep Lupo

43 Flips | 7 Magazines | 70 Likes | 4 Following | 1 Follower | @peplupo | Keep up with Pep Lupo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pep Lupo”

9 Visual Marketing Tools That Help Your Social Posts Stand Out

There is no shortage of visual marketing tools out there. As the marketplace continues to get more crowded, it’s important to identify which tools …

Social Media

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Video is taking over social media.<p>In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if …

Social Media

Does the C-Suite Really Need a Chief Storytelling Officer?

When I “grow up”, I want to be a Chief Storytelling Officer (aka CSO). It’s so much cooler sounding than “Principal” or “Chief Marketing Officer”.<p>The …

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing …

How Brands Can Reap The Rewards Of Simplicity

Consumers appreciate brands that make their lives easier and are simple to engage with — think iPhone, Uber and Amazon — and often they’ll pay a premium for simplicity. But this doesn’t mean that every brand benefits equally from simplifying or that they can all approach simplicity in the same …

Marketing Technology: Too Many Tools, Too Little Strategy?

CMOs and their teams are spending more than ever on marketing tools. Gartner has predicted that “CMOs will spend more on technology than CIOs” in …

Marketing

A powerful online strategy in just 3 simple steps

The CEO wants results. There’s a board meeting on Thursday and you’re expected to outline the new digital strategy for the business. That would be …

6 Digital Branding Trends You Should Not Follow in 2017

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed …

Marketing

Digital Marketing Strategies to Leave a Lasting Impact

The technology is so fast paced today that it isThe post Digital Marketing Strategies to Leave a Lasting Impact appeared first on iamwire.

Marketing

How Positioning Affects Strategy & Marketing Tactics

Positioning is a central marketing strategy where you use various types of promotions to convey the uniqueness of your brand offering relative to …

Four Steps for Driving Customer Loyalty With Data Science

For most companies, the cost of acquiring a new customer is far more than the cost of retaining an existing customer—often 5-10 times more expensive. …

Believing in ‘Internet First': Brands To Understand Online Consumers

With an expected 500 million internet users in India By 2017, brands understand the massive opportunity to reach out to their consumers. This is …

Digital Marketing

How to Build an ROI-Driven Content Marketing Strategy

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google …

Marketing

Only five percent of enterprises have integrated influencer marketing according to new report

Although 43 percent of marketers experiment with influencer marketing, only 28 percent involve influencers in tactical campaigns. Few enterprises …

What Is A Digital Marketing Strategy?

Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear …

Marketing

3 Mindset Shifts that Will Take You From Nothing to Massive Success

These mindset hacks will help to leverage your problems into success.<p>It might seem like a daunting task to go from,"I have nothing," to, "I'm successful." It might even seem impossible.<p>But I am here to tell you that it is not impossible.<p>Countless entrepreneurs have gone from literally having …

These 6 Free Online Programs to Help You Totally Change Careers

You know how the old saying goes: Never stop learning. And thanks to advances in technology, gaining access to education is easier (and cheaper!) than ever. Another perk to free online education? Getting one step closer to making your career goals even more of a reality. So whether you’re ready to …

How Your Body Language Can Tell People You’re a Leader—or Not

Nonverbal communication from executives can speak volumes to employees and others. For starters, don’t tilt your head.<p>For better or worse, C-suite leaders are always on display. And whether in a one-on-one meeting or speaking to a crowd of thousands, they are sending nonverbal messages that shape …

Body Language

6 Books Entrepreneurs Should Read Every Year

Essential reading for entrepreneurs on strategy and execution<p>While speaking to students at USC's Greif Center of Entrepreneurial Studies this week, I was asked for a list of books that have been most beneficial to me in business. You'll find those titles below, but I wanted to quickly preface why …

The Paper Planes tech demo from Google I/O 2016 is now on the Play Store

After briefly showing it to the world prior to the Google I/O 2016 keynote, Active Theory has today released its Paper Planes tech “Android Experiment” to the world. It’s a fun little app that lets you put stamps on paper planes and send them around the world for others to catch, gathering more …

Android News

How to Set Yourself Up For Success Before 9 A.M.

You might think the day doesn’t <i>really</i> start until you get to the office and your boss starts pestering you about some new assignment.<p>But the truth is …

Experts: How to better use Instagram and LinkedIn for business - Social Marketing

Kristina: What should brands take away from the recent TrackMaven report which indicated a strong consumer response to branded content through …

Marketing

3 creative ways to monetize your Instagram following

For influential Instagram users seeking to cash in on the size and engagement levels of their followings, the outlook couldn’t be brighter.<p>Let’s not forget – it took several solid years for the YouTube economy to gain enough momentum and maturity to get where it is today, with creators able to earn …

Selling

How to Use Mind Maps to Unleash Your Brain's Creativity and Potential

Mind mapping is one of the best ways to capture your thoughts and bring them to life in visual form. Beyond just note-taking, though, mind maps can …

Review: REV'IT Cooling Vest

Living in the south the heat can become unbearable. Within minutes of walking outside the sweat can become too much and the thought of riding a …

Slim Leather Motorcycle Mask

Slim Leather Motorcycle Mask.<p>Black granulated brown vintage calfskin or lambskin<br>• Black felt lining<br>• Adjustable nose bridge shape, stainless …

Ola is going for the kill! Uber already sees it as competition

Keeping in mind the vast online commuter market, India’s top cab aggregator,Olais now prepping-up to introducemotorcycle taxis.<p>The Bangalore-based …

10 Badass Biker Babes Movies - PAPER

When Roger Corman's biker movie <i>The Wild Angels</i> was unleashed in theaters 1966 it made a killing at the box office, made a star out of Peter Fonda and spawned scores of similar exploitation movies. But I remember at the time being more fascinated by the bikers "old ladies" like Nancy Sinatra as …

The Volkswagen Scandal Is A Roundhouse Kick In the Head to Innovation

We may never fully comprehend just how much damage this egregious subterfuge will really do<p>In technology—as in science—skeptics are everywhere. Google, for instance, fell on its face while wearing Google Glass to cocktail parties because people didn’t buy into the benefits of the tech. Apple, while …