Pepijn Groeneveld

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Hoe uitgeefstartup Readmore stilletjes het buitenland verovert

<b>De uitgeefwereld is stoffig. Daar brengt Readmore verandering, met software om apps en bladen te maken. De 24-jarige oprichter Mick Niepoth heeft nu</b> …

The Mary Meeker Internet Trends 2015 Report

If your life depends on technology, you better read this cover to cover. Kleiner Perkins partner Mary Meeker’s yearly Internet Trends report is the ultimate compilation of essential tech statistics. Encompassing everything from Snapchat to drones, smartphone penetration to on-demand food. Today she …

Mary Meeker

News Digest App “NYT Now” Drops Subscription Pricing, Offers Brand Sponsorships Instead

The New York Times said today it’s ditching the paid subscription model for its mobile app NYT Now, after failing to convert a significant number of mobile users to subscribers.<p>The app, which previously cost $7.99 per month, was introduced last year as part of a larger effort at the Times to grow …

Apps

A deep dive into the Amsterdam tech startup ecosystem

Mature technology startup ecosystems will always have a number of things in common; what I like to refer to as the necessary ingredients for a …

Relevancy Data Improves Ad Targeting By Analyzing The Content Of Online Videos

I bet we’ve all had moments when we’ve stared at a random, irrelevant ad and wondered: “Why the heck am I being forced to watch this?” Well, a company called Relevancy Data is working to make those moments a thing of the past, and it’s taking the stage today as part of the Startup Battlefield at …

AdWords

European publishers share their biggest revenue challenges

Running a publishing business today is a lot less straightforward than it used to be. Publishers have to do more than ever to make ends meet in the …

Advertising Industry

The World’s Top 10 Most Innovative Companies of 2015 in Advertising/Marketing

From brands dropping cultural truth bombs to Greenpeace razing web clutter, today’s best advertising doesn’t resemble advertising at all.<p>1. 72 And Sunny<p><b>For reflecting our modern culture back at us.</b> The Los Angeles–based ad agency’s best work, of which there’s been a lot lately, is “about behavior, …

Top 10

The Moto 360 And Apple iWatch Will Kickoff The Smart Watch Wars Soon

Motorola’s Moto 360, the first round-face Android Wear smart watch, is coming next month and we could see our first glimpse of Apple's anticipated iWatch less than a week later at a planned media event on September 9th. While a very limited amount of early adopters have already been getting …

Snapchat Is Now The #3 Social App Among Millennials

Snapchat is now the third most popular social app among millennials, according to a recent report by comScore, which finds that Snapchat has 32.9% penetration on these young users’ mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).<p>That means the app is more popular than Twitter, …