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Venture capital investment trends May 2014

High-tech companies captured $19 billion in venture capital funding in 2013—more than 65 percent of total VC funding across the United States. See who's getting funded, where the money is coming from, and where top VC firms are located to help you plan your location strategy.<p>More at: …

Content experiments for mobile apps - Tag Manager Help

<b>Content Experiments for mobile apps are DEPRECATED. The feature will be removed in 2018.</b><p>Mobile app experiments are now supported via <b>Firebase</b>, …

50+ Google Analytics Resources – The 2014 Edition

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t …

Analytics

Google Analytics Mobile Conversion Rate Custom Report Setup

All joking aside, with mobile explosion over the past several years we've been inundated with articles expressing the importance of mobile design, …

Future SERP: A Glimpse at Google 2014

Watching Google change can quickly become an obsession, and it's easy to jump at every shadow when they test thousands of ideas per year (and roll …

How Google Plus Profiles & Pages Gain Search Authority

At SMX East this past October, I gave a presentation titled, "Putting the SEO Power of Google+ to Work." The centerpiece of that presentation was a …

The 100 Best Free SEO Tools & Resources for Every Challenge

At Moz, we love using premium SEO tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical …

Google Analytics

2014 SEO Playbook: On-Page Factors

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me …

Studies show more than 40 percent decreased organic reach on Facebook

Earlier this month, Facebook noted that pages could see a decrease in organic reach as a result of News Feed algorithm tweaks that favor newsworthy …

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

Unless you’ve been hiding under a rock without Wi-Fi, you’ve probably heard about Google’s plans to encrypt all of organic search. This will turn …

The Shape of Things to Come: Google in 2014

<i>"I give you the light of Eärendil ...</i> <i>May it be a light for you in dark places,<br>when all other lights go out."</i><p>Even if I'm interested in large-scale …

Eight PPC Tactics That Are Hiding in Plain Sight

<i>July 10, 2013</i><p><i>No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re</i> …

5 Google Analytics Reports You Need to Succeed in PPC

<i>August 12, 2013</i><p><i>Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s</i></i> …

Mastering PPC: Quality Score, Ad Rank and Why They Matter

Landing Page Optimization: 6 common traits of a template that works

What are some common characteristics successful people share in common?<p>Is it having a natural curiosity fused with a creative wild spark?<p>Or perhaps, …

FAQ: All About The New Google "Hummingbird" Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's …

7 Things For SEOs To Consider Post Hummingbird

en_US<p>article<p>Schema.org has been an important SEO tool. With the recent Google Hummingbird update, and other large changes in search, it may become …

Google Analytics Secondary and Custom Dimensions

Explore how audience targeting plays an important role in the future of audience based advertising.<p>Explore how the layered targeting approach can be …

Traffic: How To Analyze Quantity Vs. Quality

Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While …

Evaluating a PPC campaign using Break-Even Analysis

Making marketing decisions can be difficult, particularly when deciding to implement a new marketing plan. It’s easy to become attached to an idea …

Google Ad Rank Study: How The New Formula Is Impacting AdWords Performance

In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the …

Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the …

The Top 20 Most Expensive Keywords in Google AdWords Advertising

• <b>Download the infographic as a PDF</b>• <b><br>Read the Full "Most Expensive Keywords" Story</b>: The Most Expensive Keywords in Google AdWords• <b><br>Read our Follow-up Story</b> …

Social Search - WikiGT

<b>Social Search</b> è una tipologia di ricerca che tiene in considerazione il grafo sociale dell'utente che ha digitato la query al fine di influenzare i …

What You Need to Know about Cross-Device Behavior in AdWords

Google’s introduction of cross-device conversion tracking last month was a clear signal that more and more digital marketers are being encouraged to …

Sorry Google Analytics but CrazyEgg and ClickTale are better!

If a website is developed with the concepts of usability in mind, then, conversion will be higher and traffic too will increase. Similarly, elements …

Five Google Analytics dashboards and custom reports for small businesses

<b>Since it's free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement.</b><p>Indeed, our Online Measurement …