Joe Peiser

21 Flips | 4 Magazines | 5 Following | @peiserj26 | Keep up with Joe Peiser on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joe Peiser”

Google, Facebook Begin Losing Market Share

While digital’s “Big 2” continue to dominate the advertising marketplace, they will be dominating it a little less in the next few years, according …

Split-testing fundamental to success, says IHG

If marketers aren’t running split-testing on Facebook ads, they're not doing Facebook correctly.<p>That was the message from director of marketing at …

Marketing

Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, …

Why It's So Hard to Dose Weed

Cannabis is a notoriously finicky drug. Take the right amount and you get relaxation or euphoria, but take too much and it’s a long ride of paranoia. …

Cannabis

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Digital Advertising

From smart bongs to home growing kits, the best marijuana tech gadgets

Silicon Valley is no stranger to cannabis culture, so it's no surprise that tech companies are driving innovation in the pot world. And guess what? …

Cannabis

Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise

Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, according to the Shareaholic …

Advertising Industry

Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes

Snapchat’s latest viral lens didn’t include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality …

Why Facebook Messenger Will Dominate 2018

When Facebook released Messenger in 2011, most people weren’t aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: …

Pinterest Search Driving Higher Social Ad Investments

Pinterest may have launched as a social tool, but the platform is beginning to look and act more like a paid-search tool.<p>iProspect’s paid social …

AdWords

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

Will the Facebook Algorithm Changes Impact My Marketing Strategy?

Facebook's latest update to it's timeline algorithm is one that will impact marketers and brands everywhere. Learn how to use it to your advantage in …

Marketing

The End of an Era: How Marketers Must Respond to Google Chrome's Update | Inc.com

I love online ads. Whenever I'm reading an article, nothing makes me happier than chasing a pop-up around the screen. That's definitely not the most annoying way for marketers to gain customer attention.<p>Despite their obvious drawbacks and limited effectiveness, ads that try to trick people into …

Digital Advertising

Early Facebook and Google Employees Form Coalition to Fight What They Built

SAN FRANCISCO — A group of Silicon Valley technologists who were early employees at Facebook and Google, alarmed over the ill effects of social networks and smartphones, are banding together to challenge the companies they helped build.<p>The cohort is creating a union of concerned experts called the …

Silicon Valley

How to Convert Blog Readers to Leads

17 comments, 223 likes on Facebook, and 88 retweets.You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your …

Facebook And Google's Surveillance Capitalism Model Is In Trouble

Regulators start to pump the brakes on Big Tech's advertising dystopia.<p>WASHINGTON ― A new era of internet regulation is about to begin.<p>Years after Facebook and Google went public, regulators in the United States and abroad are finally taking a closer look at the internet behemoths. And they’re not …

California is celebrating the end of weed prohibition with cannabis cocktails

Prohibition is over, again! That’s how Californians are hailing the state’s recent legalization of marijuana—and it’s gotten plenty of creative juices flowing.<p>The response to the Jan. 1 decision echoes the reaction in San Francisco on Dec. 5, 1933 to the news that Congress had repealed the 21st …

Will blockchain make social media fairer?

Blockchain takes away the power from social media giants by giving the ownership of data back to users.<p>The media is still discussing how Facebook's …

Deep learning vs. machine learning: what's the difference between the two?

In recent months, Microsoft, Google, Apple, Facebook, and other entities have declared that we no longer live in a mobile-first world. Instead, it’s …

Why And Where Costs Are Rising On Search Clicks

As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared with Google, per …

9 habits of unsuccessful people

<b>• Nobody's perfect — most of us have picked up a bad habit or two at some point.</b><p><b>• Most of the time, a bad habit won't wreck your whole life.</b><p><b>• Still, it's probably best to avoid these success-sabotaging tendencies.</b><p>Bad habits may not seem like a big deal on their own, but sometimes they can seriously …