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18 Flips | 2 Magazines | 7 Following | @peb23 | Keep up with peb23 on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “peb23”

The 9 Most Fascinating Maps Of 2013

Very different ways of looking at the U.S., including how we talk, how we think, how we spend, even how we drink.<p>Editor’s Note<p>Want more of our best stories of 2013? Read all of our end-of-the-year round-ups, in all of these categories:<br>• Top Stories Of The Year<br>• Infographics<br>• Photography<br>• Maps<br>• …

Business Plans and Other Works of Fiction

The purpose of a business, Peter Drucker famously said, is to create a customer. Yet, rather than creating customers, many innovators create a fantastical piece of what you might call Microsoft fiction.<p>This hit home for me during a recent client project. I was working with a team that had been …

Media Companies Are Hot Again. No, Seriously | Inc.com

The fastest growing private media company in the country never intended in its early years to be so editorial.<p>When I spoke with Philippe von Borries, one of the two CEOs of Refinery29, he explained that the site, which is today a lifestyle and fashion site for women, began in 2005 as a …

Media Industry

'Diamond rain' falls on Saturn and Jupiter

<b>Diamonds big enough to be worn by Hollywood film stars could be raining down on Saturn and Jupiter, US scientists have calculated.</b><p>New atmospheric data for the gas giants indicates that carbon is abundant in its dazzling crystal form, they say.<p>Lightning storms turn methane into soot (carbon) which …

Emerging Market Firms Need a Diaspora Strategy

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. That’s due both due to increasing information flows (e.g. democratized communication technologies …

Designer Faye Toogood's first fashion foray

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Jamming out on Electronic Traditional Indian Instruments

There are plenty of electronic instruments for musicians to play, but the vast majority of them are tuned to Western scales. In traditional Indian music such as Hindustani, Carnatic, Folk, Bhajan, Light Music, Ghazal & Dance, different tunings, often on the microtonal level, are required. I could …

Twitter Founder Reveals Secret Formula for Getting Rich Online

Ev Williams has figured out the internet.<p>That's what he told the gathered tech heads at the recent XOXO conference in Portland, Oregon, and while he …

How Strategy Really Works - Manage By Walking Around

By onSeptember 15, 2013 in books, Leadership, strategy<p>0 0 0<p>The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every …

Why Organizations Should Embrace Randomness Like Ant Colonies

Consider the common ant. Each one is by genetic design capable of only a few simple behaviors and binary choices, making it a pretty dumb, rigid, inflexible being. Yet the collective behavior of an ant colony is adaptive, flexible and even creative; it’s a highly structured social organization.<p>Now …

Building a Minimum Viable Product? You’re Probably Doing it Wrong

In creating a minimum viable product, entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model.<p>If your MVP is a worse product than your imagined final version, success validates your idea; failure, on the other hand, doesn’t necessarily …

8 Reasons Companies Buy From You

To appeal to a B2B customer, your sales message and approach must address one or more of these issues.<p>There are eight (and only eight) reasons that companies buy things from other companies.<p>You ability to sell B2B is directly dependent upon your ability to appeal to one or more (or all) of these …

Customers

How Advertisers Can Maximize Mobile Conversions

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about mobile were the opportunities that didn’t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the …

How to Reach Customers in Emerging Markets

How to Assess an Ad’s Creativity

Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions. Building on Guilford’s work, psychologist Ellis Paul Torrance (1915-2003), probably the …

Four Lean Advertising Campaigns That Went Viral

In my research, I use eye-tracking technology, facial-expression analysis, and lab experiments to better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Since writing about this work in HBR …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …