Pippa Bowen

49 Added | 1 Magazine | 4 Likes | 4 Following | 11 Followers | @peacelovepippa | Keep up with Pippa Bowen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pippa Bowen”

Twitter wants to borrow your tweets to help promote brands

Twitter is reportedly developing a new product that allows brands to collect tweets from users and re-purpose them to help promote themselves on the social network, reports Digiday.<p>The product, according to advertisers who were shown a sneak peak at CES this month, is being touted as a “brand …

Tinder and Grindr are more dangerous than ever, according to UK report

For the most part, dating apps are fun and perfectly safe and lead to great dates, happy relationships and marriage, but a new report has shown that the number of crimes linked to Tinder and Grindr has increased sevenfold in the UK in the past two years.<p>The figures show that in 2013, there were …

Sorry Google; These Marketers Actually Enjoy Being Evil

When Google went public in 2004, founders Larry Page and Sergey Brin defined their company’s culture with the phrase: “Don’t be evil.” That advice has become a touchstone in Silicon Valley, invoked both earnestly and ironically. Now two Internet marketers have turned the phrase inside-out: running …

Fish

Who Are The Most (and Least) Engaged Brands on Twitter?

Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t …

Startups

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a …

Whiskey

Facebook Clarifies Its Policies on Removing Content, Again

Facebook sought again to clarify its policies on when it removes content, providing details on how it handles nudity, terrorism and hate speech. It also released a new round of data on government requests to remove content.<p>The policy updates are the latest from Facebook, which is repeatedly …

Dow Jones

Why Marketers Shouldn’t Be Seduced Into Using Believable Bots

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your …

Advertising Industry

'Ex Machina' viral marketing campaign trolls Tinder while winning SXSW

If you were on Tinder in Austin on Saturday, you may have come across a sneaky — if brilliant — viral marketing campaign.<p>Timed perfectly with SXSW, …

Data Analytics Dominates Enterprises' Spending Plans For 2015

Companies will spend an average of $7.4M on data-related initiatives over the next twelve months , with enterprises investing $13.8M, and small & medium businesses (SMBs) investing $1.6M.<p>80% of enterprises and 63% of small & medium businesses (SMBs) already have deployed or are planning to deploy …

Big Data

Facebook wants to bring free web access to 100 countries by end of year

BARCELONA — Facebook told a few members of the press this week that its Internet.org initiative, which aims get more of the world's population …

Emerging Markets

This New App Turns GIFs Into Interactive Animations

Yoyo lets you speed up, slow down or reverse a GIF by simply moving your cursor.<p>Apps that allow for customizable effects on short videos are gaining momentum. Instagram’s Hyperlapse feature lets users create their own short time-lapse video, which can then be embedded like any other Instagram …

Apps

Apple's new diverse emoji characters

Emojis are finally getting more diverse. In Apple's next update of emoji icons, a number of the tiny cartoon people are now available in six different skin tones.<p>The male and female faces, as well as thumbs up/thumbs down icons, will be available in the different colors. Other people emoji, such as …

Same-Sex Couples

Tastes Are Changing, So Big Food Companies Are Going Hipster | Inc.com

At a taco shop in Southern California, milkshakes are served in mason jars and a chalkboard menu lists "The 1%er" made with lobster meat.<p>The logo is a pink skull and instead of buzzers, customers are given license plates so servers can identify them when bringing out orders.<p>Nowhere is it evident …

Taco Bell

Zuckerberg's free-speech rhetoric proves empty as Facebook censors Charlie Hebdo covers

Facebook has begun censoring images depicting the Islamic prophet Mohammed in Turkey, less than two weeks after the company's founder and CEO Mark …

French law would make Google, Facebook accomplices to hate speech

France is eying new laws that would make the likes of Facebook and Google accountable for hosting extremist messages. As <i>Bloomberg</i> tells it, the new talk is a direct response to terrorist attacks from earlier this month, and should the draft law pass, it'd make online entities "accomplices" for …

Facebook Was The One Network People Used Less In 2014

There’s no question that Facebook is the world’s biggest social network and will probably continue to be for some time.<p>But the way we use Facebook is changing: gradually, it’s becoming a far more passive hub for our online social interactions.<p>A new comprehensive survey shows that out of the eight …

Networking

Twitter launches group messages, brings video to its mobile app

The social network follows through on its plan to refine and expand its capabilities, as the pressure to boost user growth continues.<p>Twitter is expanding the features of its apps and website yet again, this time adding group messages and 30-second videos.<p>In November, Twitter said it would create a …

Apps

Snapchat adds entertainment and news with Discover

App aims to broaden horizons from self-destructing messages with content from 11 partners including Comedy Central, MTV and People magazine<p>Snapchat is aiming to become much more than a social media app by making content from the likes of Vice Media, Cosmopolitan magazine and CNN available to …

Wall Street

Twitter Introduces Postcode Targeted Ads

Twitter has introduced an even more focused form of geo-targeted ads in time for the UK’s general election in May. Advertisers are now able to direct their tweets at users in specific postcodes.<p>With the prospect of an extremely tight election on the cards, political campaigners will welcome the …

Apple Buys UK Startup Semetric To Power Up Its Analytics

Apple has acquired Semetric, the London-based startup behind music analytics service Musicmetric. The news was first reported by Music Ally and independently confirmed by The Next Web.<p>Semetric hasn’t commented on the deal but Apple confirmed it to Music Ally in a boilerplate statement. No …

3 Digital Marketing Mistakes To Avoid In 2015

<i>This article was co-authored by Brent Gleeson and Jeffrey Baskin.</i><p>As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year. According to Emarketer.com, in 2010 …

Marketing

Apple just patented a wearable camera that’s better than GoPro

Shares of GoPro stock plummeted as much as 15% this afternoon after it was announced that Apple was awarded a patent that could put the wearable camera company in serious trouble.<p>Apple was granted a series of 34 patents by the U.S. Patent and Trademark Office today relating to a camera system that …

2 Ways Quizzes Create Surprising Online Marketing Opportunities

When something goes viral on the Internet, it gains a reach that would cost millions to achieve through paid advertising. Even better, viral content is often free or, at least, very affordable. No one has figured out how to make a piece of content into a phenomenon on demand, but there are some …

Marketing

The 5 most important announcements from CES today

LAS VEGAS— The International CES doesn't officially kick off until Tuesday, but Monday was filled with some of the biggest announcements from the …

German town tricks neo-Nazis into raising thousands for charity

Far-right extremists inadvertently take part in ‘walkathon’ to raise money for group that helps rightwingers escape extremism<p>Neo-Nazis gathered in a small German town found themselves the target of an anti-fascist prank this week when they inadvertently raised €10,000 for an anti-extremist …

Social media is parents' greatest online fear, research says

Only 26% of those surveyed felt the benefits of allowing their children to use sites such as Facebook outweighed the potential risks, according to new research<p>Parents are more concerned about their children’s use of social media services than any other online activity, according to a new survey by …

Facebook Fights Ebola With Donate Button Atop Feed, Free Internet For Aid Workers In Africa

Mark Zuckerberg donated $25 million to fight Ebola, and now Facebook’s using its unique reach to combat the disease. Today it will show a “Donate” button for three West African medical charities at the top of the News Feed in 30 countries including the US. You can donate here.<p>Facebook will pay for …

Samaritans Radar App Acts as Social Media Suicide Watch

App emails users if it thinks a Twitter contact needs help<p>A new app launched by the charity Samaritans aims to combat mental health issues by …