#Reads_Feeds

By Sumeet Shah | Consumer startup stories, data, and insights // Other stories I'm reading, both educating and entertaining // Enjoy! 

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their …

Marketing

How Everlane Hacked Your Wardrobe

You may have noticed a certain type of ad on Facebook or, if you take it, the New York City subway, in which an everyday consumer item is presented in minimalist splendor: mattresses (Casper), rolling suitcases (Away), tampons (Lola), razors (Harry’s). Catalogue companies and the people on …

Clothing

Keepers of the Secrets

I was told that the most interesting man in the world works in the archives division of the New York Public Library, and so I went there, one morning …

Long Island

As Bobby Flay Cooks Up an IPO, Can He Still Remain the Hands-On Guy?

Used to calling his own shots, Flay will soon find out what happens when he lets everyone else into the kitchen.<p><b>It’s 1 pm on a Thursday,</b> and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his …

Bobby Flay

VC Kirsten Green talks shop — including responding to criticisms of Bodega

Earlier today at Disrupt, Kirsten Green, founder of the early-stage, San Francisco-based venture firm Forerunner Ventures, sat down for a quick conversation about her work. Green has become one of the most sought-after e-commerce investors in the country, thanks to bets on companies like Jet.com …

eCommerce

Pass the Mic, and a Bottle of White Burgundy: How a Beastie Boy Became Obsessed with Wine

It’s Thursday afternoon in Manhattan and Mike Diamond, better known as Mike D of the Beastie Boys, is talking about the wines of Burgundy. He's also talking about The Replacements, the shambolic princes of Minneapolis rock in the 1980s, a band that was notorious for being incandescent on stage one …

Beastie Boys

Why the Director of Kingsman Is Okay With You Hating It

Matthew Vaughn wants you to like The Golden Circle, of course—but he tells us why the worst thing you can do is make a movie nobody reacts strongly to.<p>At their heart, the <i>Kingsman</i> movies are about nostalgia. They're about bringing back classic men of adventure; <i>The Secret Service</i> celebrated the …

Movies

My Advice to Incoming Freshmen

Before starting as a freshman at Columbia University, I already had a full-time career and a global community. I had deferred a year and traveled to over 30 different countries, competing and climbing. Yet when I arrived on campus, I felt anxious about meeting people, nervous about the rigor of my …

Women's Sports

Jon Hamm’s Second Act

I had only two or three questions for Jon Hamm. I wanted to know if fame had rattled him. I wanted to know if, more than two years after the “Mad Men” finale, he had plotted out a second act worthy of his talent. I wanted to know if he still wanted to be a star.<p>We were supposed to meet at the edge …

Jon Hamm

The Pao Effect Is What Happens After Lean In

<b>There were so many times</b> Ellen Pao could have taken money in exchange for silence. Before she filed her gender discrimination lawsuit against the …

Feminism

The Future of Shopping Has No Clothes

When shoppers walk into the new Nordstrom store in West Hollywood, Calif., next month, they’ll find tailors altering suits and stylists doling out …

Trends

The City Of The Future Is In Beta Testing At Cornell’s New Tech Hub

The university campus is testing a number of new approaches to urban design–which could see adoption throughout the city.<p>The university campus of the 21st century is here–and it’s a far cry from brick buildings draped in ivy huddled around a cloistered quad. Instead, its landscaping is designed to …

Construction

This Abandoned Naval Factory Has Been Reborn As A New Creative Hub

In Brooklyn’s Navy Yard, in a building once used to assemble ships, lives the collaborative workspace New Lab. The 84,000-square-foot space is home to some of New York’s most innovative entrepreneurs in robotics, AI, and urban tech and offers a 24-hour prototyping lab.FS

Design

A Week On The Wrist: The Apple Watch Series 3 Edition

In the fall of 2014, I was one of the very few watch industry insiders to be invited to the launch of the first Apple Watch. The ensuing story (which …

Smartwatches

Backing e-commerce startups in the age of Amazon

Venture capitalist Hans Tung knows the conventional wisdom about how Amazon is eating retail, destroying legacy businesses and scaring away new …

eCommerce

Adidas Is Now More Popular Than Air Jordan

The brand with the three stripes is now the #2 sneaker brand in the United States.<p>In 2012, Kanye West first rapped that "Yeezys jumped over the Jumpman," in reference his Nike Air Yeezy sneakers, which he felt were more coveted than any Air Jordan sneakers. Four years later, West, having joined …

Sneakers

Fall's Fresh Start

Embrace the newness of the season with a personal challenge to be a better man.

F. Scott Fitzgerald

BoF Exclusive | Nike Introduces Flyleather, Its Latest 'Super Material'

As part of its effort to reach $50 billion in sales by 2020 as well as halve its environmental impact, the sportswear giant is betting big on its …

Shoes

Adidas overtakes Jordan on list of top U.S. sport footwear: NPD - MarketWatch

Adidas AG ADS, +0.13% has overtaken Jordan to become the number two brand of U.S. sport footwear, according to The NPD Group's August athletic …

United States

James Freeman Promises Nestlé’s Investment Won’t Change Blue Bottle

Last week, news broke that Nestlé had purchased a 68 percent majority stake in the boutique and beloved coffee company Blue Bottle, for a reported …

Coffee

The Retail Apocalypse And The Urgent Quest For Remarkable

Some love the “retail apocalypse” narrative. It’s great clickbait, makes for captivating keynote speeches and gives consultants a hook to peddle …

eCommerce

Worry

I remember when I was in my early 20s and just starting out in the venture capital business, I came across an old wall street saying that “a market …

Venture Capital

What Comes After User-Friendly Design?

The design industry needs a new way to talk to users–one that isn’t just friendly, but respectful.<p>“User-friendly” was coined in the late 1970s, when software developers were first designing interfaces that amateurs could use. In those early days, a friendly machine might mean one you could use …

UX Design

Lululemon Is Redefining What Strength Means in Its First Campaign for Men

This past May, Lululemon rolled out its first global brand campaign with an unlikely partner: Vice’s in-house agency Virtue.<p>Now Lululemon is …

Advertising Industry

In the Store of the Future, the Product Is You

Amazon, Apple, and even Nordstrom are all reframing the traditional retail space — but to what end?<p>When you mess with shopping habits, people get mad. An avalanche of rightful indignation followed the announcement of Bodega, a startup founded by two ex-Google employees that would install shiny …

eCommerce

If You Can’t Make It To The Farmers Market, WildKale Wants To Bring It To You

The new food delivery company works with local farmers to supply them shipping and logistics to let you order exactly what you need.<p>A couple years ago, Ana Jakimovska, who co-owns and runs a café in Tribeca, grew frustrated by the limited reach of farmers markets. Like many parents, she valued …

Farming

Your E-commerce Brand Will Probably Fail

There are two key expenses to consider when launching an e-commerce brand: (1) customer acquisition costs and (2) shipping costs.<p>Shipping products to …

eCommerce

Nestlé breaks into US hipster coffee market with Blue Bottle deal

Switzerland’s Nestlé is accelerating its expansion in the US coffee market by taking a majority stake in California-based Blue Bottle that values the …

Coffee