The data shows third-party Amazon vendors working with customers to reward fake positive reviews.
How to Spot Fake Reviews on Amazon (Because There Are More Than You Think)
A recent deep-dive of Amazon reviews discovered over 200,000 people working with Amazon vendors to generate five-star reviews for select products. The evidence points to this being an operation run out of China that's targeting both the US and Europe. Luckily, you can use these simple online tools to identify fake reviews and make sure you aren't duped. Plus we've got a roundup of first-hand reviews you can trust.