Paweł Banaszak

15 Flips | 4 Magazines | 7 Likes | 10 Following | 2 Followers | @pawelbanaszak | Communication professional based in Gdańsk, Poland. I passionate about my family sports, books and cooking.

Top 2015 B2B Content Marketing Tactics

30 Actionable Content Marketing Tips You Can Use Now<p>Does your 2015 content marketing strategy benefit from the use of a variety of B2B content …

The Power of Mornings: Why Successful Entrepreneurs Get up Early

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When running a business, it may seem like there are never enough hours in the day. Tapping into the power of mornings, a time of day when there are less demands, might be the key to increasing your productivity.<p>For 15 years, Starbucks …

Time Management

How To Create A Successful Social Media Campaign For A Startup

In a previous post I discussed how much social media a startup should do to increase their business performance without going down a rabbit hole of social media narcissism. Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current …

The role of the CEO on social media

Popular culture is now littered with public gaffs and public relations triumphs from those that so eagerly embrace social media. So what are business …

'Where' or 'when'? Avoid these common usage errors

There’s a certain irony that <i>where</i> is often used in the wrong places.<p>Some examples, extracted from recent pieces I’ve edited:<p>• wrote a cover letter … …

6 ‘hidden’ Google tools

The average user heads to Google, types some characters in a text box, and hits enter. As the basic field, whether viewed within a browser toolbar or …

LinkedIn For Brands: Get Better Results From Your Company Page

Want your LinkedIn page to generate more page views – and generate leads?<p>The trick lies in taking advantage of the wonderful free tools LinkedIn has …

Public Relations news and marketing in the age of social media

The PR Industry<p>Why and how you should bolster the culture at your PR agency Public relations pros must cope with the stresses of new technologies, …

Integrated vs specialist: have agency models changed in 2013?

<b>Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship. Having been involved in</b> …

Startup PR: Tips for Getting Started

My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms …

Build Customer Relationships with Active Listening by @_vhclarke

As consumers, we are the perfect marketers.<p>We know exactly how brands we trust should improve their products or approach their customer service.<p>We …

Marketers Are Not Publishing Enough Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not creating, publishing and …

Make Your Brand Story Meaningful

It’s not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that <i>are</i> able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and …

Don’t Let Paper Paradigms Drive Your Digital Strategy

The web isn’t print.<p>The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all …

Reinvent Your Company Through Culture

In both C suites and boardrooms, discussions about business performance usually center on topics like market momentum, M&A opportunities, capital management, and productivity enhancements. While these factors are important, in my experience they are best leveraged when employees are engaged, …