Paulsimr

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The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>11 min read<p>This story originally appeared on Help Scout<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> Most …

Graphic Design

The power of branding

We've created this guide to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve your business …

How To Get Into The Hearts Of Your Audience With The Emotional Branding Tactics Used By Apple, Nike & Coca-Cola

<i>How do some companies manage to build a cult-like following of customers who fall in love with their brand and are devoted for life?</i>In 2012 it was …

185 Powerful Verbs That Will Make Your Resume Awesome

<i>This post is in partnership with The Muse. The article below was originally published on The Muse.</i><p><i>Led</i>…<p><i>Handled</i>…<p><i>Managed…</i><p><i>Responsible for</i>…<p>Most resume …

Stone Age

43 résumé tips that will help you get hired

What experiences and accomplishments should you include for the jobs you've got your eye on? What new résumé rules and trends should you be following? And seriously, one page or two?<p>Well, search no more: We've compiled all the résumé advice you need into one place. Read on for tips and tricks …

A Simple Formula for Answering 'Tell Me About Yourself'

<i>This post is in partnership with The Muse. The article below was originally published on The Muse.</i><p>“So, tell me about yourself.”<p>What seems like such a …

Employment

3 Great Networking Tips for Introverts

Networking doesn't have to drain the life out of you. Try these tips and you might actually enjoy it.<p>Your heart sinks. You want nothing more than to run back to your room.<p>What happened? Did you humiliate yourself? Did you realize you're wearing mismatched shoes? No, you just walked into a room full …

Personality

Networking Tip: Don’t Do Favors Like The Godfather

“Why am I not doing everything I can to help my friends?” I asked my friend Joe while we were walking down the streets of Portland right around …

The 17 best icebreakers to use at awkward social events

But talking to new people doesn't have to be such a drag.<p>There are ways to get the conversation going without resorting to irritating clichés.<p>Check out these 17 icebreakers that will help ease you into an engaging conversation with people you've never met before.

Employment

How Making Friends With Successful People Will Help Your Career

When you make friends with successful people the sky’s the limit. This is how partnerships are made, handshake deals are done, and new audiences …

Success

9 Guaranteed Conversation Starters for Your Next Networking Event

Heading to a networking event? Use these tried-and-true openers to get people talking.<p>It's an awkward moment we've all experienced. You arrive at an industry event, holiday party, or conference. You've come to network with peers, experts, or potential customers. You know who you want to meet but …

Networking

How to Build an Inbound PR Campaign

<i>By Iliyana Stareva</i><p>Raise your hand if you agree with the following statements:<p>PR people excel at content.<br>• PR people suck at measurement.<p>I really wish …

Marketing

How to Use Conditonal Formatting Using the LOOKUP and if Function

1<p><b>Open the spreadsheet you are working on to determine what to format.</b> For example, you may have a roster that contains a list of 200 students and …

How to Speak Basic French

1<p><b>Memorize a new phrase or two every day and use them as part of your daily speech.</b> Start by learning the more common and well-known words and …

Language