Paulo Pinto

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Measuring the Value of Sponsorships

The high impact but oft-forgotten area of brand research Nearly 20 years ago, I worked with a global CPG corporation that owns some of the world’s …

Marketing

Real Madrid Makes Ronaldo Highest Paid Soccer Player With $200 Million Deal

Two of the world’s most valuable sports brands–Real Madrid and Cristiano Ronaldo–have come to terms on a five-year, $206 million contract that will keep the Portuguese striker with the Spanish soccer team through the 2020 season.<p>In our most recent take on the world’s most valuable sports brands, …

A Strategic Map for Better Use of Content Marketing Technologies

How is content marketing technology different than other marketing solutions? Does anyone really need yet another segmented view of marketing …