Paulo Pinto

12 Flips | 1 Magazine | 1 Following | 10 Followers | @paulorop | Keep up with Paulo Pinto on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paulo Pinto”

Measuring the Value of Sponsorships

The high impact but oft-forgotten area of brand research Nearly 20 years ago, I worked with a global CPG corporation that owns some of the world’s …

Real Madrid Makes Ronaldo Highest Paid Soccer Player With $200 Million Deal

Two of the world’s most valuable sports brands–Real Madrid and Cristiano Ronaldo–have come to terms on a five-year, $206 million contract that will keep the Portuguese striker with the Spanish soccer team through the 2020 season.<p>In our most recent take on the world’s most valuable sports brands, …

A Strategic Map for Better Use of Content Marketing Technologies

How is content marketing technology different than other marketing solutions? Does anyone really need yet another segmented view of marketing …

Forbes SportsMoney on Twitter: "My comment on "Soccer's Most Valuable Teams: At $3.3 Billion, Real Madrid Knocks Manchester... http://t.co/RO01qw3DBj"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Forbes SportsMoney on Twitter: "My comment on "If The Sacramento Kings Are Worth $1 Billion, How Much Are The Lakers Worth?" @Forbes: http://t.co/skXgTnP81i"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Forbes SportsMoney on Twitter: "The World's Richest Soccer Teams And Players - Forbes http://t.co/UCBi0nmBQs"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Forbes SportsMoney on Twitter: "Liverpool's Game Plan For Commercial Success - Forbes http://t.co/2DF8x5NkGR"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Forbes SportsMoney on Twitter: "Alex Ferguson Created $385 Million In Value For Manchester United - Forbes http://t.co/RqA1naHYhR"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

Will San Francisco 49ers Naming Rights Deal Keep Levi's Hip?

When Levi Strauss & Co. acquired the naming rights for the new stadium that is being built for the NFL’s San Francisco 49ers for $220 million over 20 years, the company went against the big trend in recent years: the denim manufacturer is privately owned.<p>As the table at the bottom of this post …

Forbes SportsMoney on Twitter: "Murdoch's Bet Paying Off With Bayern Munich And Borussia Dortmand In Champions League Final - Forbes http://t.co/PJeUQWHBcx"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more