Paul Mikos

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12 Great Resources for Diving Into Consumer Psychology

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It probably goes without saying, but the more you know about how people think, the better you’ll be able to leverage these thought processes and internal justifications to make sales. But if you don’t have time to go back to college and …

The Psychology Behind Impulse Shopping

A look at the psychology behind impulse shopping and what steps you can take to resist temptation during the holiday shopping season.

‘What’s In Your Bag?’ Take a Look at the Daily Essentials of 100 Global Creatives’

Yah Leng – Founder, Foreign Policy Design<p>Every photographer carries a bag of tricks around, this bag is essentially magical when combined with one’s …

The Transcendent Style of David Bowie

On his 68th birthday we looked back at David Bowie's style and examined what it might have meant.<p><b>When David Bowie first found</b> acclaim with his novelty single "Space Oddity" in 1969, few fans could imagine what would come next. That's because what came next was totally novel, strangely beautiful, …

Cereal aisle psychology: All eyes on the consumer

While it's nothing new that items are strategically placed in the grocery store, a new study shows consumers are more likely to feel brand loyalty with cereal characters that look them in the eye.<p>When walking down the cereal aisle, the best line of defense for children and adults may be to avoid …

The Psychology Behind Consumer Behavior

Are you interested in why and how people buy some products and not others? Have you ever wondered how media messages influence a shopper's buying …

Psychology

Understanding Mobile Consumer Behavior | Best Mobile Sites

• 94% of the people who own smartphones look for local information on their smartphones;<br>• 90% of those people take action as a result;<br>• 66% visit the …

Three Emerging Behaviors That Are Reshaping Branding

Today's consumers are more informed–and more skeptical–than ever before. With technology, in many ways, the power has shifted from brands to …