Paul J. Dolan

5 Flips | 1 Magazine | 1 Follower | @pauljdolan | Keep up with Paul J. Dolan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul J. Dolan”

Xaxis's Mark Grether: 2014 Will Bring Video, Sequential Messaging To Programmatic Buys

Late last year, we asked a handful of senior execs at platform companies to answer the question, <b>“What will happen next year in marketing and</b> …

Wunderman and MEC Pair Up to Form Data-Driven Agency Choreograph

WPP's direct marketing and CRM powerhouse Wunderman and media agency MEC have sprouted a small offshoot the firms hope will satisfy client's …

Wunderman, MEC’s Data-Driven Debut A Hat Tip To Agency Evolution

WPP Group’s digital and direct marketing agency Wunderman and its media-buying agency MEC have launched a joint venture called CHOREOGRAPH to address …

Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

Television may be “old media” to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to …

This Is Advertising’s Next Great Leap Forward

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet …

Digital Advertising