paul inyang

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Marketing to Millennials? Make It Personal and Customized.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even …

Pew Research Center

The 6 PR Tips Every Startup Should Employ

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today there are more than 30 <i>startups</i> in the United States, Europe and China that are valued at $1 billion or more and that number is expected to increase. With 100 million startups opening up each year and 472 million entrepreneurs …

Public Relations

Don't Underestimate the Casual Meeting

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Building a strong network can be quite an art, one that is often built over years of trial and error, largely resulting in learning through many mistakes.<p>There are, however, an abundance of opportunities to garner help, connections and …

Small Business

How brands can build love and loyalty

en_GB<p>article<p>It has never been so difficult for brands to retain loyalty from business customers and consumers alike. Service, ease of doing business …


6 Common Traits of the Biggest Apps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What makes an app successful? There are many factors that determine the success of an app, but if you study the journey of each of the current crop of big apps, you can draw a few common threads between them.<p>If your app meets these …


There Is No Magic Formula for Small-Business Success -- Only This

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ve been asked many times to lay out my magic formula for building a successful small or medium-sized business. I usually respond by saying there's no magic, only hard work and experience.<p>While this is certainly true, the success of a …

Small Business

The 5 Irrefutable Principles of Selling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are five principles when it comes to selling. Follow these natural principles and sales begin to happen immediately. It doesn’t matter if you’re selling online or offline. These five principles are your five keys to unlocking the …


5 Content Marketing Lessons You Don’t Want to Learn the Hard Way - Jeffbullas's Blog

Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair …

Making the Jump From Employee to Owner

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every person who ever clocked in at work has had this thought: “If this were <i>my</i> business, I would run things differently.”<p>But what happens when you actually have the chance to buy the business you work for? I found out in 2006 when I …


Sarah Prevette: How to Properly Pitch an Investor

BrandProject co-founder Sarah Prevette describes the key mistakes entrepreneurs make when pitching to venture capitalists.

Venture Capital

It's Good to Feel Stupid: 5 Thoughts on Overcoming Fear and Self-Doubt

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I was lifting with the owner of my gym. She was doing clean and jerks. I was squatting.<p>In between sets, I asked if she had ever competed in an Olympic weightlifting meet. “You should do one. They are a lot of fun and you’re definitely …


7 Strategies to Boost Mobile Conversion Rates

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Web traffic via mobile devices such as tablets and smartphones now constitutes a third of the total traffic, and it’s only going up from there. Mobile users are enthusiastic buyers and up to 15 percent of the sales for ecommerce sites are …


Why You Should Use Blogs and Podcasts to Market Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In Guerrilla Marketing in 30 Days, marketing expert Al Lautenslager offers a dynamic marketing blueprint to help business owners attract more customers and maximize profits. In this edited excerpt, the author describes the benefits your</i> …


4 Ways to Keep You Growing |

Sumo Logic is growing larger by the minute. The data analytics firm has seen sales soar 500 percent in the year-over-year. It also secured a $30 million investment from Sequoia Capital this May.<p>How? It picked a fast growing market and provides its customers a Quantum Value Leap, which I detail in …

Computer Science

4 Reasons Your Startup Needs to Launch a Mobile App -- Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small-business owners often mistakenly believe that mobile-business apps are only worthwhile for large corporations or certain industries. They often believe such apps are too expensive or too industry specific for their needs and assume …


If You Want to Survive, Find Ways to Compete With Your Own Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In technology, it’s only a matter of time before a startup comes along and does what you do better, faster and cheaper. You need to build enough success with a product that produces strong cash flow to provide you the opportunity to find …


Successful Entrepreneurs Offer 5 Tips for Finding Elusive Startup Funding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is a capitalist game. The rich find it easier to fund and operate their startup as compared to those who are not as lucky but trouble finding investors is the last excuse an aspiring entrepreneur has for giving up on …

Small Business

9 Things to Do Before Launching Your Startup |

If you're busy jamming on your startup, then you know that even the thought of marketing beforehand is the most daunting thing you <i>don't</i> want to think about. But, it should be one of the most important items on your prelaunch to-do list.<p>Building an audience before you even have a product is …