Paulina Papastathopoulou

9 Flips | 1 Magazine | 2 Following | @paulinap | Keep up with Paulina Papastathopoulou on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paulina Papastathopoulou”

Be Selfish. Be Very Selfish.

Here is a leadership lesson: Be selfish. Be very selfish.<p>For this message to be an effective leadership tip, we need to understand what selfishness is. Selfishness is typically defined as “concerned excessively or exclusively with oneself.” If someone hears that the CEO is being selfish, the …

Strategic Humor: Cartoons from the June 2013 Issue

Enjoy these cartoons from the June issue of HBR, and test your management wit in the <b>HBR Cartoon Caption Contest at the bottom of this post</b>. If we choose your caption as the winner, you will be featured in next month’s magazine and win a free Harvard Business Review Press book.<p>“It’s not a …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

How to Lead When You’re Not in Charge

For all of the books (thousands) written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the practice of leadership and the exercise of …

The Real Reasons Chinese Firms Have Weak Branding

In a recent column for the New York Times, David Brooks posited that the U.S. has one clear advantage over Chinese competition: branding. He notes that U.S. firms are powered by “eccentric failed novelists” (presumably from agencies and consulting firms that are gifted at brand positioning and …

A New Framework for Customer Segmentation

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: “You know, I don’t think I believe in segmentation anymore.” She said it fast and softly, almost in hope that the sounds around us would make it …