paulette

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The Top 5 Trends for Growing Businesses in 2016

2015 was a big year for businesses around the globe, as major industries in America and abroad were shaken up by disruptive technologies and shifting definitions of traditional marketplace standards.<p>While many of the headline-grabbing business developments around the world mostly concerned the …

Small Business

10 Marketing Resolutions to Make for 2016

The new year is here, and with it comes new opportunities to expand your marketing agenda, grow your customer base, and increase revenues. Whether …

Mail As a Customer Retention Tool: Two Awesome Case Studies

My latest venture, PebblePost, launched last quarter. We’re already seeing some amazing traction. Why? Most marketers send physical mail — coupons, …

Customer Loyalty: Don’t Use Gimmicks, Provide A Real Reason To Return [Infographic]

eCommerce should never just be about the quick sale. Your products and customer service should be geared towards providing customers with a positive …

Customer Experience

How to Build Trust and Retain Customers with Interactive Content

Attaining and onboarding a new client is 5 to 25 times pricier than holding onto an existing one. Despite the high expense, marketers tend to focus …

How to use Facebook to improve customer retention and acquisition [infographic]

Likewise, optimizing landing pages, posting social media content that your customers and potential customers are sure to love and producing adverts …

3 Ways To Practice The Art of Customer Retention in Your Ecommerce Business

Everyone knows that it's cheaper to retain a customer than acquire one, but most companies still focus their efforts on acquisition. It's important to not overlook the art of customer retention if you want your ecommerce business to be a sustainable one.<p>Unfortunately, customers generally aren't …

eCommerce

4 Ways to Improve Customer Retention in 2016

Although figures vary, it’s widely agreed that it costs businesses more to get new customers than to keep their existing ones. But, organizations …

5 Overlooked (But Amazing) Tools for Better eCommerce in 2016

Do you have a "one-time buyer" problem or, worse, no buyers at all? Shoppers are downright fickle: at the average eCommerce site, 80 percent of customers only make a purchase once. Online shoppers are constantly prospecting for the best deals and best products. For smaller businesses, even getting …

Post-Sale: The Best Time to Build Customer Relationships

When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer …

Customer Experience

3 Important Goals and How to Meet Them as Your Business Expands

Your business is blossoming. You’ve watched it grow from a blip on the economic radar to a serious local contender. You know it’s time to expand, but …

Small Business

The 10 Best Apps for Keeping Business Travel Productive

You're a stranger in a strange land, and you're here to get work done. These 10 apps take the sting out of business travel and help you keep up with business as usual.<p>Today's innovators have learned how to apply principles of efficiency well beyond manufacturing. One of the areas experiencing an …

Apps

Before And After: How Wi-Fi Has Forever Changed The Way We Travel

Once, we were skeptical about booking flights online. Now, an entire generation will find it hard to remember how we bought plane tickets before the …

Apps You Need To Install When Traveling Abroad

When traveling it’s always expected that you bring your smartphone or tablet with you as it provides you with the means to communicate and document …

The Evolution of Travel Search and More in Digital Marketing This Week

This week we’re talking about search and how it impacts travel purchases.<p>Online travel agencies like Booking.com and Expedia have become exceedingly …

How to help your phone survive a long-haul flight

For many of us, smartphones are a hugely important part of traveling by air — whether it's through airline apps and mobile boarding passes, using …

Japan Has a Hotel Staffed by Robots

How efficient was your last vacation? You may have confirmed your registration online, skipped the long security line and bypassed the car rental …

Robotics

5 apps to help you have an awesome solo vacation

A few years ago in Venice, I met an old Peruvian woman backpacking around Europe. She had always wanted to visit the continent, but was continually waiting on other people to accompany her. That month, she realized that she would always be waiting on other people, so why not just… go by herself? …

Apps

21 Signs You Need To Start Meditating

If you've been feeling out of sorts and nothing seems to be going your way, your mind and body could be trying to tell you that meditation is needed …

Where Does "In Like a Lion, Out Like a Lamb" Originate?

By Sadie Stein March 2, 2015<p>Our Daily Correspondent<p>Briton Rivière, <i>Una and Lion</i>, nineteenth century.<p>“In like a lion, out like a lamb” has always seemed a straightforward enough proverb: when March starts, it’s still winter, and by the end of the month spring has begun. True, in many climates the …

Spooky Photos of Decrepit Tourist Destinations in Europe

Crumbling vestiges that signify a dying generation of tourism.<p>When my brother and I were kids, my parents used to take us to Gran Canaria, an island residing within Islas Canarias, a Spanish archipelago just off the Moroccan coast. The island has been largely visited and inhabited by Scandinavians …

Resource Travel’s Top 10 Travel Photos of the Week

<i>Editor’s Note – Michael Bonocore is the Editor in Chief for Resource Travel, a new division of Resource Magazine. Resource Travel is dedicated to</i> …

Top 10

Sydney Top 10 SEO Offers Advice on the Big Google Adwords Changes - Press Release

Google shocked the business world when they removed their Google advertising from the right-hand side and limited it to four ads at the top of the …

These Are The Best And Worst Airlines In The World

The best one isn't an American carrier. The second best isn't, either.<p>It's no secret that traveling by air can be a hassle. From arriving at the gate on time to waiting for hours before the plane takes off, there are a million thing that can go wrong.<p>AirHelp, a company which helps compensate …

The best & worst neighbourhood nicknames in Toronto

Toronto is a city of neighbourhoods and naturally, many of these areas have their very own nicknames - we've even bestowed them on certain …

Toronto