Paul Dovas

616 Flips | 5 Magazines | 2 Likes | 23 Following | 31 Followers | @pauldovas | Keep up with Paul Dovas on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul Dovas”

What defines an 'online location' in Australian piracy site blocking?

Australia’s first test-case of legislation that enables rights holders to block access to overseas piracy websites at the ISP level is wrestling to …

Australia

Google Takedown Requests Skyrocketing

The number of search engine takedown requests related to alleged copyright infringement that Google receives will surpass one billion for the year by …

AdWords

TAG, AAM Join Forces Against Internet Piracy

Reflecting growing concern about brand safety and non-human traffic, marketers are also increasingly wary of running advertising on sites that …

Advertising Industry

Subscription Streaming Cuts Illegal Video Downloads in Australia

Subscriptions to streaming TV and movie services have quickly become popular in Australia, with Netflix in particular adding hosts of new subscribers …

The Fake Traffic Schemes That Are Rotting the Internet

The euphoria escalated again around 2010 with the arrival of programmatic advertising, a typically banal industry term for what is, essentially, …

Ripping music is illegal again

Making private copies of music you’ve bought is illegal again, after the UK High Court overturned a law change that permitted the making of copies …

Authors Guild Wants Web Companies To 'Cooperate' In Fight Against Piracy

For years, many online copyright disputes have been resolved through a “notice-and-takedown” procedure: Content owners who discover pirated copies of …

Advertising Industry

It's An Arbitrage Media World -- Premium Publishers Just Die In It

Market forces are funny things. They travel in the direction they want to travel, no matter how much they are told not to.<p>Despite trying to reverse …

Advertising Industry

Cross Channel Measurement Key To Targeting

According to eMarketer estimates, mobile ad spending in the US will jump 50.0% this year to reach $28.72 billion, or 49.0% of digital ad spending. …

Marketing

AppsFlyer decries last-click ad attribution as ‘a big lie,’ offers multi-touch tracking

Israel-based AppsFlyer has some news for mobile advertisers.<p>“The last click is a big lie,” CEO and cofounder Oren Kaniel told me.<p>Which is why the mobile analytics company is today announcing its Multi-Touch Attribution.<p>Let’s say you click to download the Hipmunk mobile app for travel bookings.<p>You …

Everything You Need to Know About PayPal, Square Cash and Venmo

The check's in the mail? Try again. Peer-to-peer payment apps like Venmo and Square Cash mean no more excuses.<p>My sister and I keep a running tab with each other. She sent a bouquet of flowers for our cousin’s high school graduation; I owe her. I bought our Dad a dual-blade hedge trimmer for …

The way we were: 10 ways UK media consumption has changed in the last decade

Back in 2005 we lived in a pre-smartphone age, YouTube had just launched and your parents were most definitely <i>not</i> on Facebook.<p>How quickly things …

Running In Circles with Your Marketing? You Should Be

While most people try to avoid running in circles, marketers are always striving for it. They are on a never-ending quest to sustain a true …

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as …

10 Israeli Startups to Watch in 2015

SaferVPN, founded by Amit Bareket and Sagi Gidali, launched a VPN-based startup that provides secured re-routed Internet access throughout the world. The company’s software allows users to circumvent local restrictions and access websites, while simultaneously allowing users to keep their personal …

Startups

Anna Wintour on the Future of Print, Hillary, and How She Feels About Her Reputation

In Conversation Anna Wintour<p>On the eve of the Costume Institute’s largest exhibition yet, Anna Wintour sits down<br>to talk about fashion, power, and …

Michelle Obama

New ASME Guidelines Address Native Ads

With more magazine publishers adopting native advertising, the American Society of Magazine Editors has revised its editorial guidelines to reflect …

Advertising Industry

Forging Forward: Unlocking PMP Potential

The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium …

AdTech

A Practical Definition Of Programmatic TV

<i>Editor's Note: This post was previously published last August, but is still relevant today:</i><p>Programmatic TV advertising has become a hot topic …

Advertising Industry

What Viewability Means For Publishers Today

Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the issues …

The Death of Desktop: What Does It Mean for Retailers?

As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly.

Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech

Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company’s revamped data “on-boarding” solution …

Advertising Industry

Measurement Proves the Effectiveness of Mobile Advertising

February 11, 2015<p>Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around …

You’re infected, and probably don’t even know it.

<i>Part two of a three part series discussing digital ad fraud, by John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports.</i><p>If you …

What are the nine types of digital ad fraud?

<i>An article by Mr. John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports. These are John’s take on the types of ad fraud out</i> …

12 innovative ways to detect and prevent digital ad fraud

<i>The third and final chapter in the series discussing digital ad fraud, by John Wilpers, editor of the FIPP Innovation in Magazine Media annual</i> …