"The Telegraph's website, an innovator in the use of interactive and data-led journalism, won the first of the two data journalism awards for the way it used real-time data during the Olympics, giving readers up-to-date information on medals and results on a live interactive map."
Social Mobile and Data in the UK
An overview of current developments in the UK
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"The new website sees the closure of the community profile pages and user blogs, which saw comments left across the site clustered in one place. Resources instead were dedicated to bringing "comments into the heart of the site", Jelley added.
"What we had on the old site was a little-visited and used selection of user profiles for some of those people who are leaving posts. We decided it was not a popular part of the site and that users would prefer if we developed our main commenting tools to allow Facebook integration so you can login via Facebook as well as using Sky ID to leave a comment.
"It's about bringing comments into the heart of the site so that it makes more sense for people looking at the stories that they can see all the comments there.""The app now includes the creation of image galleries, live blogs, graphs and interactive images, all optimised for Android devices. A new Technology News section will also be available in addition"
"Ashley said that journalists were now increasingly taking photos, shooting video and using social media like Twitter, rather than just writing stories.
He said: “We are going to create a lot more video content, a massive amount more in the next couple of years, really local video content.
“All of our journalists are being issued with smartphones, our websites will be full of really local good quality videos and I would like to see us create mini ultra-local TV stations for some of the smaller communities that aren’t served and shouldn’t be served by the BBC.”"His approach is clear enough and it involves building on the strength of local newspapers, the provision of the sort of news and information that helps a community talk to itself. But above all else, he says it is important to be agnostic about the medium used.
“If we can get over that we are a disseminator of information whether that means print, online, iPads, phones and possibly even local television, that is the cultural shift that has to be made”, says Highfield.
The new Johnston chief executive emphasises he will also be looking at what medium is most relevant, possibly even choosing different routes to the consumer at different times of the day.
Under such a scenario, for instance, meaty planning applications could be analysed and discussed in the print editions with the latest news on who is playing at the local venue relayed on phones and iPads.
“The fundamental thing is understanding our audience needs and meeting those with the right content in the right place and the right medium at the right time”, explains Highfield.
What he will not be doing is relying on taking everything Johnston does in print and merely transfer it online. That way lies historic cannibalisation of revenues.""[Jo Kelly] talks about what Trinity Mirror terms as "Content Direct", sourced from users, which could be anything from general pictures, video, etc. too the use of forms on websites - giving the example of a Newcastle United fan filling out responses to a few questions."
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