paul kelly

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You Can Create A Hit Video Game About Anything. Even Making Toast

Flinging birds at pigs and moving jelly beans around a little screen are not human instincts. Game designers create the urge to do those things for hours at a time.<p>"From the way the games are designed to help us start playing the game, to the way they keep us coming back to the game, to how they …

The All-New Pushup Circuit That Builds Strong, Massive Shoulders

A great set can make your waist look slimmer, your arms look bigger, and your back look broader. Here's the circuit that will help you build bolder shoulders<p>When it comes to shoulders, the bolder, the better. One of the best ways to build a massive set: Pushups. But we're not talking about pounding …

Workouts

The Sunk Cost Heuristic – The Ümlaut

It is one of the few universally accepted facts in economics that reasoning from sunk costs is a fallacy. Every econ 101 student comes in familiar …

An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math

Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information is being captured, quantified, and used to make business decisions.<p>Not everyone needs to become …

The Behaviors that Define A-Players

Individual contributors sometimes ask themselves, “What will it take for others to recognize my potential?” They may simply want acknowledgement of the importance of the work they do. Or they may aspire to move into management. In some cases, they’ve been told that they’re doing fine and have been …

What I Learned Watching 150 Hours of TED Talks

What makes for a great presentation — the kind that compels people’s attention and calls them to action? TED talks have certainly set a benchmark in recent years: HBR even asked Chris Anderson, the group’s founder, to offer lessons drawn from the three decades he’s run TED’s signature events in an …

Content Marketing Is The Top Marketing Priority of 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from …

It’s Getting Harder to Separate Advertising From Entertainment

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

Brands Aren’t Dead, But Traditional Branding Tools Are Dying

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, <i>Information Rules,</i> in 1999 (Varian is …

How to Build Brand Religion

On Thursday at 11 a.m., the Supreme store in Soho debuts a new sneaker design, and people wait around the block to be the first to purchase it. Roughly a mile away in Madison Square Park, a line snakes past manicured lawns as people wait an hour in line to buy a Shake Shack cheeseburger. Further …

Where To Find The Biggest Ideas For Your Business

Shane Parrish is on a mission to make you think, and think better. With over 30,000 subscribers — and that number growing quickly — Shane runs Farnam Street (FS), an intellectual hub of curated “interestingness” that covers topics like human misjudgment, decision making, strategy, and philosophy. …

How Twitter Is Changing TV

“I am into the elevated, cheap college meals. Thinks that don't cost a lot but look better than cheap food.”—Male, 21, CT<p><i>Clifford The Big Red Dog</i> is …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to …

Six Drucker Questions that Simplify a Complex Age

In 1981, Peter Drucker delivered a lecture at New York University titled “Managing the Increasing Complexity of Large Organizations.” Drawing on lessons from the auto industry, banking and beyond, he offered provocative prescriptions for coping in a world in which “the real challenge is to decide …

Stop Trying to Engineer Success

Every organization that aspires to greatness has something to learn from relevant success stories of the past. But how should managers go about unlocking the lessons of those efforts? Many of their consultants advocate an engineering approach:<p>Find multiple examples of organizations that have coped …

Why the TV industry won’t go the way of newspapers and the music business

Advertisement<p>7 Comments<p>Credit: Refat<p>Digital forces blew billions of dollars away from the music and print advertising industries, and many predict …

Recognize Intrapreneurs Before They Leave

Any CEO can tell you that finding ideas is not the always the problem. The real issue is selecting and spreading the best ideas, testing quickly, and executing flawlessly. An “innovation engine” is an organization’s capability to think and invest in long-term opportunities along with the competence …

One Quick Way To Construct Better Criticism

Here’s a hint: it’s about people.<p>Given poorly, criticism tends to lead to the criticized parties involved feeling like crap–and the criticizer looking like a jerk (or worse).<p>If you’re a psychologist, you’d call it <i>reactance</i>. If you’re a regular person, you’d call it a <i>dick move</i>.<p>let’s <b>deconstruct</b> …

How to Think Like a Wise Person

If I asked you to judge how smart someone is, you’d know where to start. But if you were going to assess how wise that person is, what qualities …

Your Company Is Only as Good as Your Writing

Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is. Poor grammar and jargon-riddled writing are rampant. We’re great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the …

When It Comes to Television Content, Affiliate Fees Make the World Go ‘Round

April 28, 2010:<p><i>“The clock on the wall’s moving slower<br>My heart it sinks to the ground<br>And the storm that I thought would blow over<br>Clouds the light of</i> …

The importance of being angry

How To Make Your Life Better By Sending Five Simple Emails

<b>How to make your life better? All you need is email.</b><p>I’ve covered a lot of research on how to make your life better but many people struggle with …

How to Ace an Internal Interview

You’ve put your hat in the ring for a new position at your company and you just got word that you’ve been selected for an interview. What could be easier than chatting with managers you already know? Piece of cake, right? Wrong. Internal interviews require the same rigor as interviews with an …