Paul Bence

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Explain Yourself.

At Thomas Miller we’ve been getting stuck into video in a big way. From vector animation to illustration, video is a great format for any company and …

3 Reasons Why You Should Adopt the Video Pitch Today

Pitching is tough.<p>Budget conscious clients seem to have a plethora of service providers to choose from. How can you compete against competitors who …

Content Marketing Guide From the Best Content Director Awardee: Nic McCarthy

<i>This is part of Content Marketing Guide where we will be discussing about digital content marketing trends which many businesses will find helpful to better reach their target audiences in such a busy and cluttered world.</i><p>Content marketing is not a sort of new trend that has just recently sprouted …

The Best Time of Day to Post on Instagram - TrackMaven | Marketing Analytics Software

Think Instagram is just another social media application for teenagers to put pretty pictures on the Internet? <b>Think again.</b><p>What filters do you use? Do …

7 Content Marketing Lessons From Art Directors — The Content Strategist

Art direction sparks trends, transforms fashion, and inspires our behavior as consumers and as members of society. One art director managed to …

This Creative Director’s Clever ‘Combophotos’ Are Awesomely Off-Kilter

If you like neat visual tricks, here's a set particularly worth checking out.<p>"Combophotos" is a project featuring clever pairs of pictures spliced …

Advertising Industry

10 Daily Routines For Honing Your Creativity

If your daily routine doesn’t get your creative juices flowing, consider adapting these habits of famously creative thinkers.<p>Creativity can be as elusive as it is rewarding. Inspiration usually lies just beyond the intellect’s reach, sparking our best work and sneaking away when we need it …

Why You Can't Afford Not to Do Video

CEO of Shakr Media<p>This story originally appeared on Salesforce<p>When Mark Zuckerberg took the stage at the F8 Developer Conference a while ago, he reaffirmed where Facebook’s focus is. He explained that the progression of his platform has gone from being text-focused to being photo-focused, and that …

Marketing

Want Leads? Use YouTube Remarketing

Remarketing on YouTube has become almost as commonplace as remarketing on the Web. YouTube is the world’s second largest search engine with over 1 …

We're All Video Companies Now

On April 23, 2005, a small tech company posted its first video online. Like many web videos, it was kind of weird. It featured one goofy guy, a few …

Graphic: The growth of video advertising

The message is clear: If you want to make money, make video first.<p>There is an arms race in digital video, and the victor will be the fastest, the …

6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased …

The Rise of Video Marketing on Social and How It Affects Your Business

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you …

Here’s Proof that Video is Good for SEO

<i>If you want your brand to stand out in search, it’s time to start optimizing with video.</i><p>Search engine optimization has changed dramatically over the …

You Can (And Should) Integrate Video Into Your Marketing Campaign

Add video to your content marketing strategy.<p>As we move into the second half of 2015, it’s no great secret that well-produced video content is among …

How can marketers use videos to capture maximum Internet traffic

With the advent of the digital revolution, online consumer behavior has changed drastically. Today, the online consumer is transitioning from reading …

4 tips to ensure people see your videos

If the Internet is an ocean, video keeps the currents flowing.<p>Although the Web has more text content than you can shake a stick at, video is also an …

Marketing

How Recruiters Can Use Video to Attract Talent

How do you go about creating engaging video content aimed at candidates? How do you reach a large audience with your videos? How can you get viewers …

What Is A Corporate Video?

What is a corporate video? We run through what it is and share some examples to help you understand how and why your business will benefit from it.<p>So …

Video Blogging: How to Become a Video Personality

Shares 4K<p>Do you post videos?<p>Want to make them better?<p>To learn how to create great videos, I interview video blogger Amy Schmittauer.<p>More About This …

How to Nail Your Next Video Script (Plus 3 Mistakes to Avoid)

Facebook have caught on.<p>With over 1 billion users they know how we consume content better than anyone.<p>And video matters.<p>Video matters so much that …

Marketing

How to Boost Your YouTube Visibility

Shares 13K<p>Do you have a YouTube channel for your business?<p>Interested in ways to attract more viewers?<p>After you upload a great video to your YouTube …

Infographics

Why you should consider video marketing

When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share …

How to simplify video making process for startups

You’ve probably heard that video is future of marketing. You’ll know how important it is to create a video, and how videos can help you in …

Step Aside, Creators. Brands Are Taking Over YouTube

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 …

Advertising

How Technology Is Transforming The Structure Of The Marketing Organization

Technology is no longer the tail that wags the marketing dog – it is the entire dog, nose to tail. There was a time in the not too distant past when digital was an add-on function in the marketing equation. Today, digital is at the core of everything we do in marketing. And that has profound …

Marketing

7 Simple Tweaks That Make Your Brain Work Remarkably Well

Your brain is influenced by a wide array of factors. Here's how to get it working at its best.<p>Have you gotten through all the important tasks you need or hope to get done today? Neither have I. Yet with ever-more-loaded schedules, tight deadlines, and the constant flow of new opportunities, most of …

Time Management

Google Maps for iOS makes way for more improvements

Google has once again updated the official iOS app of its mapping service with new features and improvements that make it an even more worthwhile …

Nikon Launches 3 New Lenses: A 16-80mm, 500mm, and 600mm

Nikon today announced three new lenses: a 16-80mm f/2.8-4 for DX cameras, a 500mm f/4 for FX, and a 600mm f/4 for FX. The 16-80mm brings Nano Crystal …