Paula Saito

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Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.<p>In a <b>new report</b>, <b>BI Intelligence</b> explains what …

Video ad spending is on a tear — here are the most important trends shaping the industry

Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.<p>In a new report from BI Intelligence we explore the key drivers of the …

Advertising

Google Is Planning Ads That Will Take Over The Entire Screen Of Your Phone

Some brand advertisers aren't as keen on mobile ads as the majority of ads on offer tend to be small banners — which are often only clicked on by accident and are sometimes so tiny they are ignored by users altogether.<p>These new full-screen ads, known as "interstitials", are designed to pop up at a …

18 Quotes to Boost Your Productivity Right Now

Need a boost? Try applying some of the ideas in these quotes about boosting productivity at work.<p>We all need a boost sometimes.<p>These quotes provide a little extra push to help you get through the day. Apply them, and you'll be surprised how your work changes for the better.<p>1. "In trying to find who …

Time Management

10 Huge Time-Wasting Mental Habits

To free up time and get more done, stop indulging in these completely futile mental activities.<p>All of us seem to feel as though we don't have enough time, but few of us consider that we're indulging in behaviors that suck up our time for no possible purpose. Here are 10 common time wasters that we …

Self-help

8 Ways to Compete Differently

How the best entrepreneurs position and market their products and services is remarkably simple. They follow these eight "rules."<p>The conventional wisdom--find a niche, zig when others zag--is right, but not particularly helpful for either potential startups or established entrepreneurial companies. …

Business Strategy

Top 5 Reasons Why Email Marketing Still Works

These five research-backed stats will convince you to start sending email content.<p>When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you'd be treated to that wonderful phrase, "You've Got …

Marketing

9 Ways to Up Your PR Game

Tools and skills you can't live without from today's leading PR minds.<p>Whether you're working in-house at a startup or running your own shop, you'll discover one fundamental truth about PR: It's changing faster than ever. These shifts include everything from the implications of brand journalism on …

Public Relations

20 Search Terms You Should Plug Into Google Alerts

Whether your the head of a multinational conglomerate or local restaurant, don't fly blind when it comes to knowing what people are saying about you on the Internet.<p>Businesses already realize the importance of monitoring the internet for mentions of their brand. But there are many other ways you …

alerts