Paula Herko

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Five Guides To Improve Your Landscape Photos

The American Landscape 2017 Grand Prize Winner, “Kofa Mountains at Dawn” by Long Nguyen.What makes a "winning" landscape photo for contests like The …

Landscape Photography

Infographic: What graphics design trends are hot for 2018?

Are your visuals current enough to hold viewers’ attention?With the speed of change that drives online content creators, keeping your website fresh …

Infographics

6 Ways to Elevate Your Brand on Social Media | Inc.com

<i>By Kelly Ehlers, president of Ideas That Evoke.</i><p>Today's digital workplace is equipped with more resources than ever to help brands understand their end consumer, and yet, in spite of research studies and SWOT analyses, brands are still losing touch with the consumer sentiment that could potentially …

Public Relations

How to Write a One-Page Business Plan

It's not as hard as you think.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting a business is no easy feat, and at the backbone of every business is a solid business plan. Before those words scare you, you'll be happy to know there's a simple way to do this.<p>In this video, …

Business Strategy

A breathtaking look at our national parks in winter

Winter wonderland<p>When the temperature drops and the snow falls, you can stay inside and snuggle under a blanket or you can head for the great …

National Parks

19 stunning photos that show just how amazing US National Parks are

The United States is home to some of the most incredible natural sights and wonders in the world — from towering mountains to otherworldly rock formations — and we're grateful the National Park Service honors and preserves many of these unique sights.<p>The agency proudly fosters outdoor exploration …

National Parks

Three Photographers Convicted for Last Year’s Reckless Activities in Yellowstone National Park

Last May we reported on an unfortunate incident in which three photographers were taken into custody for walking on the Grand Prismatic Spring in …

100 Reasons to Love the National Parks

A century after their creation, we've got a lot of reasons to love the national parks—100 by our count.<p>They have preserved some 84 million acres of forest, mountain, prairie, canyon, coastline, and tundra. They offer peaceful sanctuaries for reflection and rejuvenation, and give our kids …

National Parks

Moro Rock, Sequoia National Park, California

Location<br>Moro Rock is located inside Sequoia National Park, east of Three Rivers, California. The magnificent granite dome formation is situated in …

National Parks

What it's like to work for the National Park Service right now

A view from inside the NPS as the Trump administration begins<p>The social media activity of the National Park Service likely wasn’t a highlight of your feed until earlier this week. A series of “rogue” accounts, such as the Badlands National Park Twitter account, began tweeting climate change facts …

Top Influencer Marketing Tips for Small Businesses

When developing an influencer marketing strategy, it’s easy to assume that it’s something only big businesses can afford. With celebrities like Kim …

Want to support the national parks? Here's how

Money is good, but there are other ways you can help.<p>The mission of the National Park Service is to preserve and protect the natural and cultural …

National Parks

69 Videos Every Designer Should Watch

Design has a history; design shapes culture; design is creative; design is a process; design is helpful; and design is human. Whether you’ve two …

If You Like Nature Photography, You’re Gonna Love this Incredible Time-Lapse Video

Jack Fusco is a nature photographer and professional musician who had a crazy idea: He wanted to capture a time-lapse of the night sky in Hawaii with …

Let Alton Brown Show You An Epic New Way To Make A Grilled Cheese

Making a grilled cheese seems oh-so-simple. But according to Alton Brown, most of us are forgetting the pivotal step that takes your grilled cheese to the next level.<p>As the “Good Eats” star explains in a hilarious (and truthful) rant at the beginning of his newest video, we should be <b>grilling our</b> …

How Marketers Can Use Snapchat in 2017 [Infographic]

Snapchat has more than 150 million users, but many marketers don't yet know how to tap into its audience.<p>Delmondo, a video analytics software …

Marketing

Try these 15 free educational apps for your kids

I filled an iPad with hundreds of learning apps for my students. Here are 15 of my favorites, plus some creative ideas for how to use them.<p>January …

Kids

Infographic Marketing in 2017: A Marketer's Guide to Visual Content Creation | Inc.com

<i>By Zac Johnson, CEO of Blogging.org.</i><p>As we move into a new year, it's important to look at the current trends in online marketing and branding to see what's working and what's not. While many brands and businesses continue to focus their efforts on mobile marketing and building applications, the …

Infographics

What’s the Best Pillow for Side Sleepers?

If you’re one of the estimated 70 percent of people who sleep on their sides, you’re likely familiar with the toss-fluff-repeat cycle of a fitful …

15 Breathtaking Examples of Bird Photography

Just about any time I see a bird, I’m reminded of that iconic scene in the original Jurassic Park when Dr. Grant schools the precocious kid about how …

Landscape Photography

This is Why Ultra High ISO is a Big Deal in Photography

Ultra high ISO with lots of noise… There’s a lot of buzz going around about the new Pentax KP with it’s maximum ISO of 819200. Every comment I read …

Photography

Influence 2.0 – The Future of Influencer Marketing Research Report 2017

What does “influencer marketing” mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a …

Public Relations

5 Photography Courses That Will Take You From Amateur to Expert

Learn to shoot and edit like a pro.<p>Knowing the right time to press the shutter isn't the only skill needed to capture a great photo. With these comprehensive courses (all over 90% off), you can unlock the power of your DSLR and discover professional editing methods to take your pics to the next …

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.<p>This story originally appeared on Buffer<p>Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And …

AdWords

7 New Year’s Resolutions Every Photographer Should Make in 2017

Every year I learn more about photography as an art form and a business. I’ve struggled over the past few years with finding a balance between …

The most beautiful bike trails in the U.S.

Scenic cycling<p>Some of America's most scenic bicycle trails are best suited for skilled mountain bikers, but other attractive bike paths are …

Cycling

The Best Books of 2016 for Entrepreneurs and Small Business Owners | Inc.com

Finding new ways to look at the same problems can be all you need to take your business to the next level. But that means finding ideas and perspectives that don't result in incremental changes but in <i>major</i> changes.<p>The following books (in no particular order) will help you do just that.<p>I loved Cal's …

Self-improvement

7 Tips and Tricks for Photographing Landscapes With a Wide-Angle Lens

By and large, the landscape images you see in magazines and online are taken with a wide-angle lens. It’s the go-to focal length for landscapes for a …

Landscape Photography

You Can See the Most Beautiful Sights in America on This $213 Train Trip

A big adventure doesn't have to cost you a fortune.<p>If one of your 2017 resolutions is to see all of the beauty and history that America has to offer on a dime, then you're going to love this supremely affordable travel idea.<p>Thanks to a brilliant train route devised by travel expert and blogger …

Trains