Patrick Ezell

2,786 Flips | 9 Magazines | 188 Likes | 36 Following | 897 Followers | @patrickezell | Digital & Ecommerce Leader, Passionate Entrepreneur - Portland, OR

4 Leadership Strategies Marc Benioff Swears By

The billionaire CEO shares management lessons from Salesforce that every entrepreneur can adopt.<p>When Marc Benioff founded the tech juggernaut Salesforce in 1999, he introduced some unconventional business practices he felt would be crucial for CEOs in the 21st century. Benioff wasn't just acting on …

Leadership

According To A Legendary Amazon Executive, Take 3 Simple Steps To Crush It Like Amazon Does When Serving Customers

Three simple steps that make all the difference-to customers and to the bottom line<p>Customer experience legends Bill Price and David Jaffee, in their seminal book <i>The Best Service is No Service</i>, laid out the importance of eliminating what they called "dumb contacts." (Without their subtlety, I call …

Customer Experience

Gary Vaynerchuk’s Tracer wants marketers to stop wasting time with Excel

Gary Vaynerchuk‘s communications company VaynerX has launched a new company to help marketers better analyze their campaigns across platforms. <b></b><p>Called …

Advertising Industry

GM Has a 2 Word Dress Code and It's Actually Brilliant

It used to be 10 pages. Now it's just two words. Here's why they made the change.<p>This story is about three things: dress codes, leadership and common sense.<p>It's about a $62 billion company with roots going back 100 years--the kind of giant, legacy organization you might think would get bogged down …

Leadership

Walmart order-by-text service could be next stage of omnichannel retail and e-commerce

The retail mammoth is starting a same-day delivery service, initiated by just a text message, as part of an effort to keep up with Amazon.<p>Walmart …

eCommerce

The Future of e-Commerce

Nobody can deny the fact that online stores have become a big part of our daily lives. I personally only do groceries shopping in traditional stores and shop online for everything else and by 2021 we will have an estimated of 2.1 billion users worldwide that do the same. With that kind of numbers, …

Cloud Computing

The Startup Culture Canvas (Beta)

A template for your culture as an organizational operating system<p>A purposeful and aligned culture is integral to growing a resilient company. If you …

Employee Engagement

User Testing: Why & How (Jakob Nielsen)

<b>Summary:</b> There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers …

UX Design

How AI Helped One Retailer Reach New Customers

When Naomi Simson founded RedBalloon, an online gift retailer that sells personal experiences, she was pioneering the category in Australia. With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very …

Marketing

How This 27-Year-Old Founder Wants to End the Reign of E-Commerce Giants--and You Can Too

Stripe co-founder John Collison shares advice on how small business can break into the e-commerce industry.<p>Going up against the likes of Amazon, eBay, and other e-commerce giants is daunting, but it's not impossible. In fact, John Collison did just that when he co-founded Stripe, a San …

GDPR

Hello tensorflow

<b>Machine Learning (ML)</b> is the dope new thing that everyone’s talking about, because it’s really good at learning from data so that it can predict …

Machine Learning

Adobe to acquire Magento for $1.68B

Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.<p>It should also help Adobe compete with Salesforce, which offers its own …

Coca-Cola

Conversational Commerce: As Amazon expands, how should brands react?

It's impossible to out-Amazon Amazon, but you can out-brand the e-commerce giant. Cooper Smith of Gartner L2 breaks down how.

eCommerce

New Deloitte Study of 10,455 Millennials Says Employers Are Failing to Help Young People Develop 4 Crucial Skills

A new Deloitte study reveals younger employees speaking up about where they need help in skill development--you'll want to take note.<p>Exactly how to attract and retain Millennials and avoid creating unnecessary tension with them has become an art form, and important new context just splashed onto …

Mark Twain

How to Decide Whether Instagram Shoppable Posts Are a Fit for Your Brand

Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been:<p>Instagram Stories are …

Advertising Industry

How payments firms are upgrading their service offerings to meet evolving merchant demands

More than two years after the EMV liability shift in October 2015, most large merchants globally have upgraded their payment systems. And beyond upgrading to meet new standards, many major retailers are adopting full-feature, "smart" devices — and supplementing them with valuable tools and services …

Amazon is reportedly launching a retargeting ad product

Because Amazon plays such a huge role in the shopping lives of consumers, even companies that still move most of their product through other …

What People Want From Technology

The terms calm computing and calm technology were coined in 1995 by PARC Researchers Mark Weiser and John Seely Brown in reaction to the increasing complexities that information technologies were creating. Calm technology describes a state of technological maturity where a user’s primary task is …

Conversational Commerce: Is The Digital Assistant The Death Of Retail Or Its Savior?

Communicating with a brand via a digital or voice assistant might currently be the preserve of Amazon and Google, but conversational commerce has the potential to reshape the customer experience for every brand in the world. Now is when you make sure you’re not left behind.<p>“This will be more …

Customer Experience

How People Analytics Can Help You Change Process, Culture, and Strategy

It seems like every business is struggling with the concept of transformation. Large incumbents are trying to keep pace with digital upstarts., and even digital native companies born as disruptors know that they need to transform. Take Uber: at only eight years old, it’s already upended the …

Management

Businesses Lose $75 Billion Due To Poor Customer Service

The numbers are out. NewVoiceMedia’s 2018 “Serial Switchers” report reveals that poor customer service is costing businesses more than $75 billion a year. That’s up $13 billion since its last report in 2016.<p>CEOs of companies large and small are recognizing the importance of delivering a better …

Customer Experience

Steve Jobs' secret for eliciting questions, overheard at a San Francisco café

Last month I was enjoying the remarkably good crab cake and poached eggs at Just for You Café in San Francisco's Dogpatch neighborhood, when I overheard a mentoring session taking place at the next table. I recognized the mentor as the famous, 50-something ex-CEO of a household-brand internet …

Leadership

Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand

Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how …

Reimagine Employee Recognition

“Bonusly has transformed the way we activate peer-to-peer recognition at Chobani. The program has brought our amazingly diverse company together …

The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer experience” are different. But that kind of brand is a <i>layer</i> of communications. That is the stuff of blowhard manifestos — too high-minded to sell anything, and too lofty to …

Liberating eCommerce: Public Market & the New Commercial Commons

<i>Open, fair, and competitive markets are essential to a thriving economy. Today’s marketplace platforms, however, are unhealthy, unfair, and</i> …

Google shares Pocket Casts, Lyft, and other partners’ early Material Theming concepts

Google officially unveiled Material Themes at I/O 2018 after weeks of various Android and web apps slowly revealing new aspects. During the keynotes, first-party apps, like Photos, showed off the new design and now Google is revealing “partner studies” that explore how others could adopt it.<p>The …

Google Pay gains support for event tickets and boarding passes

Google has unveiled some new Google Pay tools and features, including support for both event tickets and boarding passes. Until now, Google Pay had only worked with loyalty cards and offers, though it did announce it was starting support for prepaid transit tickets a couple of months back beginning …

HubSpot Launches Integration for Shopify App Store to Help Ecommerce SMBs Win

HubSpot announced today that its Shopify integration is live and available for install by all shared customers at no additional cost. The …

Lobe Is A Machine Learning Platform For Complete Idiots

From Apple, Facebook, and Nest alum Mike Matas, Lobe makes it so you don’t need to be a data scientist to build incredible AI tools.<p>The theory of machine learning isn’t hard to grasp. If you want to train software to spot a face in a photography, you amass many pictures of faces in photographs. You …