Patrick Beland

73 Added | 7 Magazines | 83 Likes | 29 Following | 21 Followers | @patbeland | Keep up with Patrick Beland on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Patrick Beland”

It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.”<p>A client of ours bemoaned this to me not too long ago. As a director of a major …

Advertising Industry

A Practitioner’s Guide to Net Promoter Score

<i>[Dear readers, this essay is about the practical aspects of measuring Net Promoter Score, an important metric that often correlates strongly with</i> …

Customer Experience

Retention is King (Guest Post)

<i>This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works</i> …

The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always …

Why ‘Build, Measure, Learn’ isn’t just throwing things against the wall to see what sticks

I am always surprised when critics complain that the Lean Startup’s <i>Build, Measure, Learn</i> approach is nothing more than “throwing incomplete products …

Product Management

Behavioral marketing

Understand your customer<p>One of the foundations of Customer Relationship Management is understanding your potential customer. Behavioral marketing …

Growth just ate my backlog! – ART + marketing

“Growth is intertwined with product in the software world we live in — meaning it’s hard to know where product ends and Growth begins.” — Andrew …

The One Metric That Matters

<b>One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it.</b><p>Founders are …

Stop Spending So Much Time In Your Head

Facebook's Aha Moment Is Simpler Than You Think

Many leading tech companies have promoted “aha moments”—the instant a user understands the value of their product—as a key to growth. Most notably, …

How to Get Your First 100k (Active) Users

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid …

Salesforce Launches Facebook Analytics Tool For B2B Marketers

Facebook has more than 1 billion daily active users, and Salesforce is setting out to help B2B marketers better target and monetize that …

Marketing

Growth hacking is bullshit

Growth is the lifeblood of startups. Growth is what differentiates Snapchat from hipster coffee shops. It’s the difference between revenue-less …

Carat USA Appoints Dentsu Aegis Ad Vet as Chief Strategy Officer

Carat USA, a Dentsu Aegis Network media agency, announced today the appointment of 20-plus years marketing veteran Angela Steele to the new role of …

AdTech

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Public Relations

Facebook shows the future of media is all about UX, not original content

Facebook recently announced the launch of a revamped video streaming service aptly called “Watch.” Despite the hype, we should be careful jumping to the conclusion Mark Zuckerberg and his Facebook behemoth have their sights set on Hollywood.<p>The real story here is that the service promises users a …

Innovation

How to fix your sucky startup storytelling

So a startup walks into a bar… bet you want to know what happens next, right? All the best stories are the ones that hook you right from the very beginning, and hold your interest till the end. But more often than not, you’ll have a hard time doing that when telling people about your awesome new …

Storytelling

Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness

In the early days of advertising, awareness was the name of the game.<p>Fifty years ago, if your brand could afford to get into television, print or …

Advertising Industry

The 1-Hour Weekend Activity That Will Totally Change Your Week

The weekends are needed for recharging, but doing this one activity for one hour is what sets the high performers apart from everyone else.<p>The weekends are a time for relaxation and rejuvenation before another workweek starts. Taking time away from work helps with creativity, your mental health, …

Productivity

London startup Blockchain raises US$40 million in fresh funding

SAN FRANCISCO: London-based startup Blockchain has raised US$40 million (31.5 million pounds) in a fresh round of funding as the software company …

Startup Profile: Plex.ai Aims to Shake Up Auto Insurance With AI and the Blockchain

The Canadian company wants to use AI to rate your car insurance risk in real time Illustration: Getty Images Illustration: Getty Images <b>If</b> …

Incorporated

Why blockchain faces an uphill battle in fixing ad tech’s transparency problems

Most ad tech conferences these days feature at least one presentation on how blockchain will revolutionize programmatic buying, but blockchain must …

Reporter's notebook: An app to crack the export market

<i>This article is part of a "Reporter's Notebook" series, wherein CNBC journalists submit tales and observations from the field.</i><p>Many unsung heroics …

Fintech lingo explained

The world of financial technology — also known as fintech — involves lots of buzzwords, jargon and often obscure terminology.<p>Here’s a list of some of the industry’s main lingo.<p><b>FINTECH</b>: Or financial technology is the industry known for championing software and technology in the financial sector. A …

Blockchain

How to Increase Your Pinterest Traffic by 67.65% in 10 Minutes

I was never a big fan of Pinterest.I just thought it wasn’t the right fit for my blog, so I didn’t pay much attention to it.But a huge part of …

Pinterest

How to Make Instagram Followers Buy Your Product or Service

Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to …

Marketing