Pasquale Emilio Rossi

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7 Tips for Preventing a Business Meltdown

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many entrepreneurs struggle to stay in business amid intense competition.<p>Here are seven suggestions for increasing your chances of sustaining a successful business:<p>1. Keep abreast of the competition.<p>Don't assume anything about …

Your Personal Brand Needs a Growth Strategy

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In recent years we have seen an increasing need for entrepreneurs and professionals to not only have a successful business, but they need to have a successful personal brand as well. We are in the digital age and there is little …

Marketing

7 Ways to Double the Value of Your Online Business in 12 Months

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The goal of every business is to continuously grow and increase in value. Happily, online businesses are often easier to scale and grow. If you have an online business any one of these tips could help you double the value of …

Small Business

6 Timeless Strategies That Drive Successful Entrepreneurship

Adhere to these key principles to build a high-growth company amid changing circumstances.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s ever changing business climate, an entrepreneur can easily become overwhelmed. It’s vital, though, to stay focused on your …

Entrepreneurship

To Investors, Startups Without Business Plans Are Expensive Hobbies

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you sold your last startup for $800 million, you probably already know how to build a business, and even conservative investors won’t worry about the quality of your next business plan. But for the rest of us, don’t believe …

Small Business

11 Unexpected Things to Include With Your Business Plan

6 min read<p><i>In their book</i> Write Your Business Plan<i>, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors offer a list of some</i> …

Small Business

McDonald's Boosts McNuggets Sales With iBeacon Test

2 min read<p>McDonald's is going high-tech in Georgia.<p>Fast-food franchisees in Columbus, Ga. are using iBeacons to provide customers with coupons, alerts and even employment opportunities when they near a McDonald's.<p>"Everyone is looking at their phones, millennials especially, and that’s where we’ve …

McDonald's

Think Carefully Before Seeking Funding (Infographic)

Infographics

10 Ways You're Already a Success

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have the inspiring words from your mission statement become buried deep beneath the profit and loss statement?<p>It’s easy for success to become shallow. When our compass points only to the dollar sign, and life is all about the …

Profit

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience.<p>Incidentally, a few …

Marketing

What to Include in Your Business Plan

6 min read<p><i>In their book</i> Write Your Business Plan<i>, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors briefly describe just what your</i> …

Small Business

Why You Don't Have to Be an Owner to Be an Entrepreneur

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re employed by an organization that you don't own, can you still be an entrepreneur? Sure, we tend to look at entrepreneurs as company owners or founders, not the people who might work for them. But that’s not completely …

Entrepreneurship

What Does McDonald's Have to Do to Stop Its Downward Spiral?

4 min read<p>After months and months of depressing earnings reports, one question must be on every McDonald's exec's mind: How on earth can we turn things around?<p>Same-store sales fell 2.2 percent globally and 4.6 percent in the U.S. in November, McDonald's reported on Monday. The chain hasn't seen any …

McDonald's

The 4 Types of Business Plans

5 min read<p><i>In their book</i> Write Your Business Plan<i>, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors describe four different types of</i> …

Small Business

With New Roastery, Starbucks Wants to be the 'Willy Wonka of Coffee'

2 min read<p>Secret beverages, golden tickets in the form of 10 karat Starbucks Cards and a mega-location that showcases how coffee is made, Starbucks's CEO Howard Schultz is taking business lessons from Willy Wonka.<p>On Thursday, Starbucks announced the opening of the first Reserve Roastery and Tasting …

Coffee

5 Moves Small Retailers Must Make to Compete With Big Box Stores

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For retailers and small and medium sized business (SMB) owners, the winter holiday months are the last lap in a long race to finish out the year on a high note. Leading up to the holiday rush, independent retailers and SMBs must …

eCommerce

Starbucks Has Decades Of Insane Growth Ahead

Considering how large Starbucks has become, it might seem that the company's rapid growth can't continue much longer. However, that couldn't be further from the truth. Starbucks has plenty of opportunities to continue growing at a healthy pace for decades to come.<p>Starbucks posted another year of …

12 Hot Business Lessons From Starbucks CEO Howard Schultz

Here's what you can learn from America's fastest-growing coffee brand.<p>In 1971, a coffeehouse opened in Seattle's historic Pike Place Market. Named after Captain Ahab's first mate in <i>Moby-Dick,</i> this little coffeehouse has become the largest coffeehouse in the world.<p>With more than 21,000 stores in 65 …

Howard Schultz

5 Tips to "Teach" Entrepreneurship to Students

Okay, you can't really "teach" entrepreneurship. It's an experience, not so much a content-area like history. As Sir Richard Branson put it in a recent interview about implementing enterprise culture at schools, "The best way of learning about anything is doing." That said, teachers all around the …

Drexel Just Opened America's First Stand-Alone School Of Entrepreneurship

This quarter, Drexel University in Philadelphia opened the Charles D. Close School of Entrepreneurship, America's first stand-alone entrepreneurship school. Though the school has offered classes since January 2013, it officially launched its degree and minor programs this term.<p>Currently, 15 …

Tuck Shop 2.0: How to Promote Teen Entrepreneurship

<i>Joe Mathewson is cofounder of learning platform Firefly, working</i> <i>with nearly 300 schools around the world.</i><p>The movie “The Social Network” introduced the general public to how many entrepreneurs start young – building multi-billion-dollar businesses while still at university. But entrepreneurs are …

Why Business Owners Have a Hard Time Delegating

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of my clients has a difficult time delegating particular tasks to his shop manager. It seems that he has the best intentions, but -- and this is a big but -- from time to time, he will overstep the shop manager's authority …

Leadership

Setting up shop: 5 steps to opening a store

Local retailers around the country are hoping the biggest shopping day of the holiday season occurs two days after Thanksgiving on Small Business Saturday. About 3,000 neighborhoods have already signed up to support the day, which resulted in about $5.7 billion in consumer spending with independent …

Small Business

Travel entrepreneur sets up $10 million entrepreneurship institute at Melbourne Uni college

Is entrepreneurship something that can be taught?<p>Travel entrepreneur Peter Wade thinks so and he is willing to put his money where his mouth …

More franchises to join Pie Face in administration if landlords don’t redraw the line

Too many landlords view franchisees as “easy targets" and have not adjusted rents to the reality of growing online shopping and lower foot traffic, …

5 Hacks That Will Cut Your Workweek in Half

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Two years ago, I moved from Ohio to Arizona when my business was acquired. I immediately became consumed by work, doing the same thing day after day. One morning about five months after I moved, I noticed a park a few blocks …

Productivity

7 Ways to Relieve Boredom by Hustling for Extra Cash

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At the last company I worked for, I spent hours bored at work. One day, it just clicked in my head that I needed to start something. I began by blogging and making money on the site. That turned into real cash, to the point …

Small Business

Stuck at the Idea Phase? These 6 Collaboration Avenues Can Help.

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"I have this great business idea, but I just don’t know what to do next."<p>This comment was from a casual conversation I had with my son's doctor this past week, as we waited in his office for checkup tests results. For all …

Entrepreneurship

Quality Fast Food -- where can you get it?

Many diners out for a quick bite don't want to eat fattening junk -- they want quality food, fast. A new study from Market Force Information of more than 6,000 consumers spotlighted which brands are highly regarded for food quality. Only eight brands got a higher than 70 percent approval ranking in …

The World's Best Corporate Websites 2014

What purpose does a corporate web presence serve? Is Apple trying to convey information to potential iPhone 6 buyers, to job seekers it wants to add to its 80,000-strong global workforce, or to investors in its high-flying stock who might be concerned over ongoing questions about its alleged …