Pasha Alexander Shahini

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8 Reasons Advertising Doesn't Work Anymore

the Loft feat Luiza Doll in The Bubble partb

Girl & mango

DDB Doubles Down on ‘Flex’ Approach with First North American Chief of Staff

DDB hired <b>Catherine Locker</b> in the newly-created position of North American chief of staff.<p>Her appointment sees the agency continuing its “DDB Flex” …

Facebook Advertisers Now Have More Ways to Create Retargeted Ads

About two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer's …

To Start a New Company, You Need Two Strategies

Twenty-seven million Americans of working age (or 14% of the population) are starting or running new businesses. How many of these entrepreneurs are …

2017 - The Year Of The V's

Every year we try to anticipate what new ideas will have cultural impact that entertainment brands and brands in all categories can leverage. We …

As brands debut new products on Facebook Live, short ads still demand engaging content

With 75% of all mobile data in the world expected to be mobile video in 2020, Facebook is testing advertising inside its live broadcasting system, …

Blocked: EU proposes rules allowing media companies to freeze out ad blockers | Financial Times

Media companies will be allowed to ban customers who use ad blockers under new online privacy rules proposed on Tuesday, in an attempt to clear up …

Creepy new T-Mobile commercials make me say ‘gross’ every time they air on TV

T-Mobile never really shies from going to the edge when it comes to promoting its wireless service. But perhaps the Bellevue, Wash.-based company has …

7 Ways to Effectively Brand and Advertise Your Online Course

Selling online courses has become a profitable endeavor for many businesses, but success isn’t easy. In order to attract the right people and boost …

4 ways content as you know it could change in 2017

The new year will continue to shake up how people consume content. Audiences are in control more than ever before, and advertisers and publishers are …

Debunking the Myths of Programmatic Delivery

<i>Programmatic. Automation. Private Marketplaces. Guaranteed Deals.</i> These are the buzz words that made us all think that everything was simple, …

Three Major Shifts That Will Transform Video Marketing in 2017

2016 was a good year for video marketing. 2017 will be extraordinary.<p>Marketers know that video has become critical throughout the buying cycle, and …

Marketing

Millennials skip YouTube ads... and that's ok

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>TrueView ads on YouTube allow advertisers to only pay for ads that are watched to completion.<p>Users have the option to skip these ads after five seconds of viewing, and a …

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and …

Being Original

The young copywriter's portfolio was so heavy we were both laughing as we struggled to get it up onto my table. It broke the ice for the interview. I …