SEO Tips and Tactics

By Pascal Fintoni

Local Search
Announcing the 2018 Local Search Ranking Factors Survey
moz.com - Darren Shaw
It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant …
Web Applications
Google's new Squoosh web app can help you optimize image file sizes
CNET - Tom McNamara
Lighter images load more quickly, which can improve your search rankings.
Google Search
What is Google Rank Brain? How It Can Make or Break SEO Results
ceralytics.com - Sketchalytics
Google Rank Brain is throwing a wrench in traditional SEO and content marketing tactics. This new algorithm has become the third-most important …
Maps
Google adds messaging to Google Maps for iOS & Android to communicate with businesses
9to5Google - Abner Li
Since I/O 2018, Google Maps has seen a slew of updates from the Google Material Theme to focus on personalized location suggestions. Last month, it added a “Follow” button on listings to get store updates,
Google Search
The Google My Business App Just Underwent a Facelift
Adweek - By David Cohen
Google introduced a revamped Google My Business application Wednesday with the hopes of simplifying connections between businesses and potential …
Google Glass
Google turns 20: The 20 biggest milestones in Google’s history
Android Authority - C. Scott Brown
It might be hard to believe, but today Google turns 20. Although the Google.com domain was registered on September 15, 1997, and the company was incorporated on September 4, 1998, Google has declared official
Marketing
Preparing for the takeover: Google voice search SEO strategies
thedrum.com - Jason Hall
Whether or not you've embraced it, voice search is here to stay and it looks like it will be the next biggest trend in social media. In 2014, 41% of …
Social Media
What the Latest Google Algorithm Update Means For Your Website
business2community.com - Susan Gilbert
How Google Algorithm Changes Will Affect Your WebsitesAs the latest Google algorithm updates roll out this month many are concerned whether their …
Better Than Basics: Custom-Tailoring Your SEO Approach (With Real-World Examples)
moz.com - Laura Lippay
Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at …
Four Link-Building Strategies For Beginners
Forbes - Brett Farmiloe
Companies recently started paying our marketing agency for link-building services. Previously, this is something we did for our own company but never officially offered as a standalone service. In launching
Google Post Insights shows you how well your Google Posts are performing
searchengineland.com - Barry Schwartz
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google Maps. Please visit Search Engine Land for the full …
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale by @MattGSouthern
searchenginejournal.com - Matt Southern
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.The post Google Introduces the “Mobile …
The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords
neilpatel.com - Neil Patel
Can you guess how many keywords I rank for?Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉And …
How to Unlock the Remarkable Power of Image SEO
amywright.me
Unlock the Remarkable Power of Image SEO There’s nothing quite like an amazing visual image when you’re trying to make a point. Images can evoke …
100+ Google SEO Success Factors, Ranked
zyppy.com
Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera
moz.com - Jes.Scholz
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her …
The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us
neilpatel.com - Neil Patel
Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast.Google changes its own algorithm up to 600 …
How to Optimize Your Anchor Text Strategy For SEO
neilpatel.com - Neil Patel
The early days of SEO were like the Wild, Wild West.Blackhat SEO experts were doing everything imaginable to rank their sites on Google.That included …
How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday
moz.com - Rand Fishkin
Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals …
How to Use B2B SEO to Generate High-Quality Leads by @alexanderkesler
searchenginejournal.com - Alexander Kesler
Discover an effective SEO framework that you can employ to generate high-quality B2B leads.The post How to Use B2B SEO to Generate High-Quality Leads …
How to survive Google’s new local search world
searchengineland.com - Wesley Young
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares …
10 Tweaks That Can Boost Lagging Articles Onto Google's First Page
Entrepreneur - Dmitry Dragilev
You wouldn't think resizing your images could increase your ranking, but it can. Opinions expressed by Entrepreneur contributors are their own. You have dedicated a substantial amount of time and resources
The SEO Factors You're Probably Ignoring
contently.com
The SEO Factors You’re Probably Ignoring If you want to build something that lasts, you start with the foundation. A roof isn’t installed without …
Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions
marketingprofs.com
SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic …
How to Optimize Google My Business and Leverage It For More Sales
neilpatel.com - Neil Patel
Just a few days ago, I found something that surprised me.A phone book.These still exist?After all, 60% of Americans use smartphones and tablets to …
7 Search Engine Optimization Tools Every Content Publisher Should Know
cmswire.com - pr@cmswire.com (Kaya Ismail)
Publishing content at scale is a painstaking task, even when it’s a labor of love. Continue reading...
How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley
moz.com - Miriam Ellis
Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the …
What are rich search results and how can you get them?
econsultancy.com - Andy Rich
There are also rich results for marketers to take advantage of. These are the cards and snippets that enhance normal page results with images, …