Pascal Fintoni

3,037 Flips | 28 Magazines | 4 Likes | 2 Following | 1,503 Followers | @pascalfintoni | Content Marketing Consultant always looking for new materials for my training courses and consultancy work, enjoy my flipboard magazines!

How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals …

SEO

How to Use B2B SEO to Generate High-Quality Leads

Speaking with business owners, I often hear the same thing:<p>“SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. …

Marketing

What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who …

Privacy

Technical Tips for Using Video and Email Together

So, you’re using video and email together—that's great! You already know all the benefits of using video throughout your email campaigns, like how …

Marketing

We are a media and business solutions group achieving great results by doing things differently. Quite simply, we help businesses succeed and grow.

Privacy policy: BE Group<p>​<p>Last updated: 15th May 2018<p>​<p>This is the privacy policy for the BE Group. You can find details of the companies within the BE …

Privacy

Most GDPR emails unnecessary and some illegal, say experts

The vast majority of emails flooding inboxes across Europe from companies asking for consent to keep recipients on their mailing list are unnecessary and some may be illegal, privacy experts have said, as new rules over data privacy come into force at the end of this week.<p>Many companies, acting …

Privacy

EU GDPR and personal data in web server logs

Web server logs contains information classified as personal data by default under the European Union’s General Data Protection Regulation (<p>GDPR). The …

Privacy

GDPR: What it Means for Google Analytics & Online Marketing

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or …

SEO

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares …

Local Search

How to Write a Killer Explainer Video Script - Make Animated Videos Online

Like the recipe to a great dinner party, a tight, well-written script for your animated video is the starting point for success. It creates the base …

Marketing

Get the answers to your most pressing podcasting questions

This is not an article about how to podcast, choose a microphone or set your audio levels.<p>This is about the real world of organizational podcasting, …

Public Relations

10 Tweaks That Can Boost Lagging Articles Onto Google's First Page

You wouldn't think resizing your images could increase your ranking, but it can.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You have dedicated a substantial amount of time and resources to creating a compelling piece of content, but it’s not ranking on the first page of Google. …

Google Search

The SEO Factors You're Probably Ignoring

The SEO Factors You’re Probably Ignoring<p>If you want to build something that lasts, you start with the foundation. A roof isn’t installed without …

9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them

Social media is one of the most powerful marketing tools in your arsenal.<p>These days, some 90% of young adults use social media to communicate with …

Marketing

Facebook cover photo size specifications: Pages, Groups & Profiles (2018)

Facebook cover photo specifications: why are we so confused?<p>We’ve spent a ridiculous amount of time in recent weeks figuring out the ideal dimensions …

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

SEO has one fundamental objective: <i>Drive organic traffic to your site.</i> That is generally done by accomplishing one fundamental goal: <i>Increase organic</i> …

AdWords

How Content Marketing Can Save Newsjacking

Timing is everything.This is more true than ever today, as the atomic half life of brand communication continues to shrink, victimized by algorithmic …

Marketing

How Facebook's News Feed Works - and What's Coming Next

Facebook’s F8 conference was held earlier this week, and as has become a regular feature, the platform’s VP of News Feed Adam Mosseri gave an update …

Social Media

Conduct a killer live video interview

For an interview-style live video, great content starts with the interviewer. And as the interviewer, it's up to you to lead the discussion in a way …

Interviews

Facebook Announces Groups Tab, Coming Soon to the Main App

Facebook continues to put more focus on groups, with CEO Mark Zuckerberg previewing their in-development groups tab, which will soon be made …

Facebook Live

9 Instagram Story Ideas for Your Business

Using Instagram Stories can be a great way to increase exposure for your account, and in turn, get more followers. But do you find it difficult to …

User Generated Content

Important Videos for Every Stage of the Marketing Funnel

You may have dabbled in video marketing once or twice throughout your career as a marketer. Maybe you used video to announce a new product or …

5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

F8 is one of the most important conferences of the year for the social media world.<p>And over the past couple of days, Facebook has announced a ton of …

Social Media

Common International SEO Challenges & How to Prevent Them by @brentcsutoras

Discover how you can prevent international SEO mistakes and avoid destroying your global opportunities and reputation.The post Common International …

Search Engines

Experience makers, experience business

The experience means everything to Virgin Atlantic. Find out how they continuously reach for higher goals.<p>Mercedes-Benz uses analytics to understand …

Facebook Discusses How Feed Algorithm Works by @martinibuster

Facebook's Head of News Feed discusses algorithm. That's compared to a Facebook patent for insights into better ranking.The post Facebook Discusses …

Social Media

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

Small Business

Key moments from Mark Zuckerberg's Senate testimony

Mark Zuckerberg, the co-founder, chairman and CEO of Facebook, appeared before lawmakers for the first time on Tuesday to answer questions about how his social networking juggernaut handles its 2.2 billion users’ private data, as well as the role the company played in Russia’s meddling in the 2016 …

Internet

How to Be Featured on a Podcast in Your Industry

Being a guest on a podcast episode could expose you to a wider audience and help establish you as a thought leader in your industry. Here are some …

Marketing