Diego Plottier

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Millennials - how and when are they connecting with travel online

Another week, another major study into the search and shopping behaviour of so-called millennials for their travels.<p>The latest research comes from …

What travel activities users perform on mobile [INFOGRAPHIC]

After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.<p>This is according to a …

"87% of guests will discoveryour hotel BEFORE visiting your official website" #wihpacademy at @HotelBelAmi http://t.co/czM1ir6WjX

RT @alexvoyagenco: “@WIHPhotel: "58% of leisure travelers relies on hotel websites for travel information vs. 47% on OTAs" @HotelBelAmi http://t.co/wPoXeJHjVp

Instagram launches clickable ads perfect for travel marketing

Instagram’s advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it’s called Carousel Ads, and …

Hyatt Hotels globally rolls out its predictive analytics for upsells

Hyatt Hotels is one of many travel companies that has been leveraging “big data”.<p>In other words, it’s been aligning all the functions of its …

Hospitality
Leadership

Will gTLDs help you rank higher in search results?

<b>The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin.</b><p>Will they help you rank …

Built to grow your business

Social media contests that generate and engage fans<p>Wishpond’s contest tools enable you to run 9 types of contests on social media and your …

Infographic: Hotel marketing for millennial travellers

Marketing for millennials was a <b>hot topic​</b>​ at this year's Annual Hotel Conference in Manchester, and understandably so: By 2030, generation Y (people …

You can't control wholesalers all the time: build human relationship with them to avoid rate dispersion #HMSSTHLM2015 http://t.co/BONsGt2yRA

The Future of Wearables for Business Travel: Do They Fit In?

One of the 2015 megatrends we wrote about in our latest magazine is on how the travel industry will observe how mobile payments and wearable devices …

Wearable Tech

Accor and Okura hotels join TripAdvisor's instant booking

Accor, the world’s sixth-largest hotel group by number of rooms, said that it has begun to participate in TripAdvisor’s recently launched instant …

Instant versus personalized - the next travel search dilemma

When it comes to online travel, we see a constant evolution in technology. This is fuelled mostly by end-consumers’ rising expectations and the need …

Comment on How to crack the Booking.com algorithm by mark gilchrist

Very interesting! i would love to see an article for the consumer, explaining how to get the best prices. I guess there would be a conflict of …

Algorithms

What influences business travelers and how to adapt hotel marketing

Kelly A McGuire (PhD), executive director of hospitality and travel global practice, SAS and Dr. Breffni Noone, associate professor at Penn State, …

Airline and hotel apps less popular than OTA apps with Millennials

Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps.<p>This finding challenges …

Mega (and meta) digital social mobile study released

We Are Social, a global social media agency, has released its “Digital Social Mobile in 2015” report, a 376-page infographics-led study modestly …

Airbnb tipped to double in size and begin gradual impact on hotels

Such a statement would be expected from Airbnb itself – but the prediction comes from one of the leading financial travel analysts in Europe.<p>In an …

Hospitality

Case Study in Hotel Marketing | How to Drive Direct Sales

I would like to share with you the hotel marketing success story of 3 of our hotels for which we have been working hard to push direct sales this …

Marketing watch: Digital marketing trends for 2015 [INFOGRAPHIC]

The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed late in 2014, begin to be implemented – …

Accor Hotels: How it's adapting to mobile

Last October, Accor Hotels unveiled its five-year, 225 million euro plan for “reinventing the customer experience through technology.” (See Tnooz’s …

A wish list for hotel marketers in 2015

At the end of each year, we ask clients, partners and hotel marketing peers to tell us what’s on their wish lists for next year.<p><b>NB:</b> This an analysis …

Why people abandon a travel booking online [INFOGRAPHIC]

It varies between sectors and types of users, but conversion rates for those making a travel booking are generally low – often in the single digit …

Infographics

Glamping shows growth in the UK and Europe [INFOGRAPHIC]

Glamping – or luxury camping – is seeing strong growth in the UK as some holiday makers stick closer to home during their vacations. The shift also …