Hooms Pari

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How To Give A Killer Product Demo

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not even try it out! Let’s face it, after signing up for a new product, it can be tough to know what to …

Demonstration

Facebook’s Field Guide to Machine Learning video series

<i>The Facebook Field Guide to Machine Learning is a six-part video series developed by the Facebook ads machine learning team. The series shares best</i> …

Machine Learning

7 Things You Can Do With An Animated Explainer Video

For most people, <i>animated explainer video</i> has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient …

Marketing

How Much You Should Actually Pay Your Startup Employees

A guide to establishing flexible and equitable pay at your startup.<p>Founders are subject to an extraordinary level of pressure as they work to establish their businesses, and often experience even more pressure as a result of rapid growth. As new ventures evolve, employees must grow in lockstep if …

Employee Engagement

What's a Great Product Without a Great Customer? Nothing

Three ways to find your target audience and build your brand.<p>What's more important than selling your product or service? Nothing, right? Not quite.<p>All too often, founders focus on selling, but they don't focus on who is buying their good. The public can be your target audience one day, but it's a …

Santa Monica

Learn the Basic Structures of Brain Anatomy

The human brain is not only one of the most important organs in the human body; it is also the most complex. In the following tour, you will learn …

Neurology

Take The 4-Week Micropreneur Challenge To Bring Your Small Business To The Next Level

Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.<p>The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.<p>I started wondering: what would …

Small Business

The Top 6 Value ETFs for Smart Investors

Bargain hunters should look closely at these exchange-traded funds.<p>Everyone likes a bargain, and value investors understand that they can take …

Investing

Amazon Says These Are the 100 Books Everyone Should Read

How many have you read?<p>Hidden away in the books department on Amazon.com, shoppers can find a list of 100 great reads everyone should read in their …

Books

Want to know how to record calls on an iPhone? Check out our guide

Our smartphones can help us order pizzas, hail cabs, and even detect heartbeats, so you’d think it’d be easy to record a simple phone call. Sadly, …

Apps

6 Ways to Attract More Customers Through Outbound Marketing

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, 'traditional' works.<p>In today's online business world, it's much more commonplace to hear experts extol the benefits of <i>inbound</i> rather than outbound marketing. While inbound marketing focuses …

Marketing

How to Choose a Pricing Strategy for Your SaaS Business

It's not one-size-fits-all.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you figure out the best pricing model for your business? Should you offer a free plan or a free trial? Charge a flat rate or per user? In this post, we’ll give you a few tips and options to choose the …

Is your favorite novel on this PBS list of 100 popular books? Get ready to vote

What's your favorite novel? Is it on the list below?<p>On May 22, PBS launches <i>The Great American Read</i> series, inviting Americans to vote for their favorite book (or books) from the list of 100 finalists below.<p>"America's Most Beloved Book" will be revealed by PBS on Oct. 23. USA TODAY has a first look …

Literature

Doing These 4 Things Will Make You Happier, According to Neuroscience

You get all kinds of happiness advice on the Internet from people who don’t know what they’re talking about. Don’t trust them.<p>Actually, don’t trust …

The Most Valuable Online Business Course You Can Take Is Studying Your Competition

Regardless of whether your competitor is failing or dominating, you need to know why.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Top athletes spend hours studying the previous matches of their opponents because they understand the importance of learning from the competition. The …

Why Having A Professional Network Is More Important Than Your Technical Skills

What would you do if you had to start over from scratch? Jordan Harbinger reveals how he leveraged his relationships to (quickly) rebuild his empire.<p>Eleven years into one of the most successful business podcasts on the air, circumstances changed for Jordan Harbinger. Thanks to creative differences, …

17 Inspirational TED Talks on Motivation (Infographic)

Need a boost? These TED talks will get you excited and inspired.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s no doubt that during your entrepreneurship journey your motivation will be put to the test. Whether it’s stress from family or finances, staying motivated can be …

6 Reasons You Must Write A Book (And How To Write It In 48 Hours Or Less)

Your book is the perfect billboard, business card, and elevator speech which people can get "at a glance," and immediately.<p>Mike Koenigs was on a flight from to South by South West when he heard an interesting conversation happening one row ahead of him.<p><i>"Do you know who that is a few rows ahead?"</i> …

How to create SRS (System Requirements Specification) for web application. Advice from experienced developers

An excellent SRS is worth a thousand genius ideas. So what is a system requirement specification (SRS)? What should it contain? How can you develop …

13 books you should read before you get married

Getting married is a major milestone. It means making (hopefully) permanent room in your heart for someone else and committing to loving, supporting, nurturing, and defending your partner through thick and thin for the rest of your life.<p>It's no easy feat. Fortunately, authors and experts have …

Books

9 things you should never say during a salary negotiation

You're 96% sure that you are ready to schedule a meeting with your boss to ask for a raise. Or perhaps you're nearing the end of the job interview process and an offer is in sight. However, if you're like me, you have definitely put your foot in your mouth a time or two saying the wrong thing at …

Which Leading Artificial Intelligence Course Should You Take and What Should You Do After?

I graduated from Udacity’s Deep Learning Nanodegree (DLND) late last year and Andrew Ng’s deeplearning.ai specialization wrapped up for me in …

The 50 best audiobooks of all time

If you love to read, but haven't had the time to sit down with a good book lately, consider listening to an audiobook. Today's audiobooks can be downloaded right to your phone, and make the perfect listening companion for your commute, workout, or anytime your hands are busy but your ears are …

10 Conferences That Are Totally Worth Your Time This Year--Regardless of Your Industry

Whether your goal is to network, learn new skills or stay ahead of the latest trends, these conferences have your back.<p>Interested in attending a convention? Just in the United States, each year there are almost 300,000 conferences, conventions or trade shows. When you expand that to the rest of the …

11 Things To Remove From Your A/E/C Firm’s Website

As A/E/C websites continue to evolve to become more user-centric and growth-focused, it’s imperative that your firm’s website features the <i>right</i> …

15 documentaries on Netflix that will make you smarter about business

1/<p>'Jiro Dreams of Sushi' (2011)<p>The 2011 documentary "Jiro Dreams of Sushi" profiles Jiro Ono, a Japanese sushi chef and restaurant owner who is …

Effective Management Requires Good Metrics. Here Are 11 Types You Need to Know

To properly manage a business you need to know what's happening. These 11 types of metrics that will give you the insight and awareness you need.<p>They say you can't manage what you can't measure. Quantifying your business allows you to see patterns, set targets, and measure progress. However, many …

We found 24 cloud services your business definitely needs to try

When it comes to cloud services and software-as-a-service (SaaS), we're all familiar with the usual players. But there's a huge world of opportunity …

Project Management

If You Read These 9 Books on Leadership, You Probably Don't Need a Mentor

While no aspiring leader's bookshelf is complete without a copy of Sheryl Sandberg's <i>Lean In</i>, there are literally hundreds of other books on the topic …

10 incredibly useful online sites you didn't know about

If you had to guess, how many different websites do you think exist in the world today? From simple blogs to complex businesses, the Internet spans the gamut, dispensing and gathering information. Keep your answer in your head because, at the very end of this article, I’ll tell the closest estimate …

Information Systems