Partho Guha

28 Flips | 3 Magazines | 1 Like | 11 Following | 8 Followers | @parthoguha | Keep up with Partho Guha on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Partho Guha”

Anthropometry for wearables

Anthropometry for wearables Lack of consolidated Indian & Asian anthropometric data for limbs, head and other body parts presents uniq...

Client is ...

There are more things that happen between a client and a design team than what meets the eye. A great design outcome is only possible wh...

No #1 yet again !

#No1 in The Economic Times Brand Equity rankings yet again! we are overjoyed and humble with gratitude - Team Elephant Design

1% inspiration 99% perspiration

By Partho Guha Co founder Elephant Design, elephantdesign.com 1% inspiration 99% perspiration In any project where the out...

Seeking the ‘Little Girl’

Seeking the ‘Little Girl’ Little Girl, is that bubbly person with her unique sense of life and constantly looking for joy. She...

Red to Blue: Mark of differentiation

Red to Blue: Mark of differentiation Biggest challenge facing businesses fighting in red ocean zone is ability to e...

Entrapped!

Entrapped! Glimpse of the ugly side of Design assignments professionals need to be wary of, while they quench their quest for the best. ...

Is the future of design industry collaborative?

The emerging trend of multidisciplinary collaborations provides opportunities to innovate through unconventional means Extract from an a...

Behind every successful startup, there is Good Design!

ASAP, CIIE-IIM-A incubated Bangaluru startup that created this “on the go” snack, Elephant design helped strategise and communicate a dif...

Growing with the Problem

Problems, which keeps the world leaders awake at night, have already changed. Technology is becoming the dominant force and as human w...

Experience Design: Dr. Kallam Anji Reddy Memorial

Experience Design: Dr. Kallam Anji Reddy Memorial How does one pay tribute to a man who is an institution? A space experience designed...

Living Machines: Design Paradigms for Self-Aware Machines

The relationship between humans and machines is continuously evolving. With the rise of the IoT and the Industrial IoT (IIoT), machines are becoming …

Jamini Roy: A painter's quest for an Indian identity | Arts & Culture

Born on April 11, 1887, in Beliatore in West Bengal, Jamini Roy is considered by many to be the father of modern Indian art.<p>Today would have been Roy's 130th birthday, which is being celebrated on the Google India homepage.<p>Roy joined Kolkata's Government School of Art in the early 20th century. …

Adidas Futurecraft 4D starts a new era of 3D-printed shoes

Adidas is back with another sneaker based on a 3D-printed midsole, but this time the company says it's moving even closer to mass production. The Futurecraft 4D shoe will be the first one using Carbon's "Digital Light Synthesis" process. The Silicon Valley company's tech creates 3D items by …

Shoes

Top Strategic Design, Product Design & Brand consultancy | India, Singapore

user empathy http://t.co/DFWU1JIqVD

Let Algorithms Decide – and Act – for Your Company

In the near future, simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition. Instead, smart organizations are driving analytics to an even deeper level within business processes—to make real-time operational decisions, on a daily basis. These …

Rotary Strengthened Their Brand by Simplifying It

It’s no surprise that simplicity sells. Too many options can overload short-term memory, inhibiting the ability to process information, creating cognitive overload. In addition, excessive options can spark feelings of remorse after transactions as customers continue to wonder if they had made the …

Nine films that were banned

There are many reasons why censorship boards deem movies illegal to watch. Christian Blauvelt reveals why some popular films were kept out of cinemas.

Keep Time and Emotion from Killing a Negotiation

Time and emotion — these are the two things most often wasted during a negotiation. We simply spend too much time on items that don’t really matter, because we let our emotions override any semblance of logic. It is a natural human response to act negatively, reactively, and emotionally to any …

How Kindle Unlimited compares with Scribd, Oyster

Greg Klassen's Beautiful River Collection Puts the Live Edge on the Inside

Greg Klassen is a craftsman who's extremely attuned to his environment. "I live in the Pacific Northwest and find inspiration in the trees, the …